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- 2. A brief history • What are the main activities of Palm? • a smartphone manufacturer • founded in 1992 with the goal of selling PDA’s
- 3. Current • Future isn’t looking so bright • Smartphone market is very competitive
- 4. A new era
- 5. Most important handsets • Palm Pre • First device with WebOS • Begin of a new era for Palm
- 6. Results 400 $ 300 $ 200 $ 100 $ 0$ GAP revenues Non-GAP revenues Expectations of analysts Palm results
- 7. Results 400 $ • non-GAP results 300 $ • 392 million $ 200 $ • exclude the effects of subscription 100 $ accounting applied to WebOS 0$ GAP revenues Non-GAP revenues Expectations of analists Palm results
- 8. Results 400.00 300.00 200.00 100.00 0 Revenues Operating loss Cash flow 2008 2009
- 9. Results • Not looking good 2008 2009 400.00 • Revenues ’08: 366.000$ 300.00 • Revenues ’09: 68.000$ 200.00 • Operating loss ’08: 21 100.00 • Operating loss ’09: 0 127 Revenues Cash flow
- 10. Sold handsets 900.00 • What’s the goal of a handset manufacturer? 675.00 • To sell as many units 450.00 as you can produce 225.00 • Palm succeeded in this task 0 Sold handsets Sell trough Expectations of analists Palm
- 11. Future • What will the future 350.00 bring for Palm? 262.50 • Anticipated sales gives a good idea 175.00 • Looking not so good 87.50 • Palm: 255 million 0 2007 • Analists: 344 Predictions of analists million Predictions of Palm
- 12. Conclusion • Follow one strategy • Take a look at Apple and HTC • Back to core “base”