Sandeep Shetty

SANDEEP SHETTYSANDEEP SHETTYSANDEEP SHETTYSANDEEP SHETTY
Mobile: 91 - 9821511306
E-Mail: sshetty69@rediffmail.com
~ Chief Executive Officer ~~ Chief Executive Officer ~~ Chief Executive Officer ~~ Chief Executive Officer ~
~~~~ Head Sales B2B BusinessHead Sales B2B BusinessHead Sales B2B BusinessHead Sales B2B Business ((((India)India)India)India) ---- Sales & Marketing / Operations ~Sales & Marketing / Operations ~Sales & Marketing / Operations ~Sales & Marketing / Operations ~
~ Head~ Head~ Head~ Head –––– Global Accounts (India) ~Global Accounts (India) ~Global Accounts (India) ~Global Accounts (India) ~
Offering 23Offering 23Offering 23Offering 23 Years’ of QuantifiableYears’ of QuantifiableYears’ of QuantifiableYears’ of Quantifiable and Qualitativeand Qualitativeand Qualitativeand Qualitative Experience in MNCs / Established Companies / StartExperience in MNCs / Established Companies / StartExperience in MNCs / Established Companies / StartExperience in MNCs / Established Companies / Start----UpUpUpUp
Ventures / TurnaroundsVentures / TurnaroundsVentures / TurnaroundsVentures / Turnarounds
Acquired inAcquired inAcquired inAcquired in----depth exposure indepth exposure indepth exposure indepth exposure in ITITITIT / Cards / Security & Identification Industry/ Cards / Security & Identification Industry/ Cards / Security & Identification Industry/ Cards / Security & Identification Industry
։ Vision, Strategy & Leadership։ Vision, Strategy & Leadership։ Vision, Strategy & Leadership։ Vision, Strategy & Leadership ։։։։ Sales & MarketingSales & MarketingSales & MarketingSales & Marketing
։ Budgeting։ Budgeting։ Budgeting։ Budgeting ։։։։ P&L ManagementP&L ManagementP&L ManagementP&L Management
։։։։ Strategic AlliancesStrategic AlliancesStrategic AlliancesStrategic Alliances ։ Market Planning։ Market Planning։ Market Planning։ Market Planning
։ Product։ Product։ Product։ Product LaunchLaunchLaunchLauncheseseses & D& D& D& Developmentevelopmentevelopmentevelopment ։։։։ Inventory ManagementInventory ManagementInventory ManagementInventory Management
։։։։ NewNewNewNew Business DeBusiness DeBusiness DeBusiness Developmentvelopmentvelopmentvelopment ։։։։ Project ManagementProject ManagementProject ManagementProject Management
____________________________________________________________________________PPPProfit &rofit &rofit &rofit & VVVValuealuealuealue____________________________________________________________________________
♦ Effective and accountable in highEffective and accountable in highEffective and accountable in highEffective and accountable in high----profile executive rolesprofile executive rolesprofile executive rolesprofile executive roles: Overcome complex business challenges and make high-
stakes decisions using experience-backed judgment, strong work ethic and irreproachable integrity. Deft in
overseeing management of change and provision of business solutions in a fast moving environment.
♦ Corporate Strategy & Development SpecialistCorporate Strategy & Development SpecialistCorporate Strategy & Development SpecialistCorporate Strategy & Development Specialist: Consistent record of delivering results in growth, revenue,
operational performance, and profitability. Aggressive sales & marketing tactics with strong exposure of working
with prominent and high profile accounts; built solid track record of successful rollout, management and solid
contribution to organizations revenue.
♦ Consistently deliver MissionConsistently deliver MissionConsistently deliver MissionConsistently deliver Mission----Critical resultsCritical resultsCritical resultsCritical results: Gifted with the vision, determination, and skills needed for high-level
revenue-building strategies and tactics.
♦ Respect and Leverage Human CapitalRespect and Leverage Human CapitalRespect and Leverage Human CapitalRespect and Leverage Human Capital: Motivate, mentor and lead talented professionals. Live the culture and lead
by example. Expertise in building and motivating large teams.
____________________________________________________________________________BBBBusinessusinessusinessusiness SSSSkillskillskillskills____________________________________________________________________________
♦ Conceptualising & implementing competitive strategies for generating sales, developing and expanding market
share towards the achievement of revenue & profitability targets.
♦ Planning and managing SBU (Strategic Business Unit) operations to ensure that revenue and market share
objectives are met.
♦ Evaluating and pursuing business opportunities as per targeted plans & achieving market share.
♦ Managing the entire product line life cycle from strategic planning to tactical activities.
♦ Identifying the network with financially strong and reliable channel partners, resulting in deeper market
penetration and improved market share.
♦ Identifying prospective clients, generating new business by acquiring new clientele in line with business targets.
Mapping client’s requirements & providing best products to suit their requirements; generating business from
existing accounts and achieving sales growth.
♦ Providing direction, motivation and training to the field sales team, ensuring optimum performance for all
operational and sales related issues; imbibing a sense of discipline & team work within the work force for effective
and smooth functioning of operations.
Sandeep is a highly driven andSandeep is a highly driven andSandeep is a highly driven andSandeep is a highly driven and
result oriented professional. Heresult oriented professional. Heresult oriented professional. Heresult oriented professional. He
leads from the front and is a roleleads from the front and is a roleleads from the front and is a roleleads from the front and is a role
model within the teammodel within the teammodel within the teammodel within the team....
։։։։ Angan GuhaAngan GuhaAngan GuhaAngan Guha
Wipro Technologies Ltd.Wipro Technologies Ltd.Wipro Technologies Ltd.Wipro Technologies Ltd.
Senior Vice President and Vertical HSenior Vice President and Vertical HSenior Vice President and Vertical HSenior Vice President and Vertical Headeadeadead::::
Banking & Financial ServicesBanking & Financial ServicesBanking & Financial ServicesBanking & Financial Services

___________________C___________________C___________________C___________________Careerareerareerareer RRRRecordecordecordecord____________________________________________________________________________
SSSSince May’13ince May’13ince May’13ince May’13 –––– till date witill date witill date witill date withththth AAAA----ID Systems (I) Pvt. Ltd.ID Systems (I) Pvt. Ltd.ID Systems (I) Pvt. Ltd.ID Systems (I) Pvt. Ltd.
Chief Executive OfficerChief Executive OfficerChief Executive OfficerChief Executive Officer
Profits and Revenue Growth:Profits and Revenue Growth:Profits and Revenue Growth:Profits and Revenue Growth:
Steered Auto ID from a loss making unit towards a profitable company after taking control of operations in
FY 2014-2015 and delivered better benefits to employees. Achieved Gross and Net Profit goals despite intense
pressure on prices due to competition from larger players and due to prevailing inefficient operational costs
which was revamped to meet better operational cost efficiencies.
Reduced service operational cost by Centralizing Service Helpdesk at Bangalore thereby monitoring SLA’s,
Service costs during pre and post warranty period, Spares and RMA and increasing better revenue realization
on Service and Annual Maintenance Contracts, which has enabled to achieve vision of making service dept a
revenue and profitable centre rather than a cost centre.
Re-negotiated long term joint contracts across all projects for a price increase to attain better operational
profits for on-going projects.
Setup strategic and vision goals for a 3 year plan towards structural, organizational and cultural changes. Auto
ID now has a full-fledged and self sufficient departments catering to 72 employee and 7 branches and 24
resident locations.
Introduced budgeting exercise across all departments which is been followed across the company level which is
helping to keep an eye on cost and thereby ensure we remain cost efficient and profitable.
Saved over INR 2 Crores on vendor contracts, travel costs, staff expenses, branch running expenses, monitoring
and reducing project support costs – and improving earning year-on-year for 2015 & 2016.
Optimized resource allocation and re-aligned territories and Job responsibility of individual / teams to improve
efficiency and greater focus on product, region and verticals.
Business Expansion:Business Expansion:Business Expansion:Business Expansion:
Increased market share for each of the product lines.
Achieved 300% growth for Suprema devices from FY’2014 – 2016 in Time & Attendance and Access Control
market thereby making it a visible brand in India.
Achieved 80% growth in Card Printers sales in FY 2015-2016 and thereby cementing Auto ID and Zebra as Top
brand in India.
Signed very rare joint MOU / operating agreements between Auto ID and key government agencies.
Introduced Biometric door lock with the view to diversify product portfolio in to non – institutional sales to
consumer / retail vertical and building management solutions.
Established new territory and signed pivotal mega contracts and alliances with state governmental organization
and added plethora of new customers and large system integrators.
Awards & Recognition:Awards & Recognition:Awards & Recognition:Awards & Recognition:
Awarded “APACAPACAPACAPAC BEST CARD PARTNER 2016” Award Of Excellence by Zebra Technologies at gala event held in
South Korea amidst Top Zebra APAC partners.
Awarded “2014 CARD PARTNER OF THE YEAR” for India & South AsiaIndia & South AsiaIndia & South AsiaIndia & South Asia by Zebra in New Delhi.
Awarded GlobalGlobalGlobalGlobal “BEST Solutions Partner 2014” by Suprema at Suprema Global Partner Program held at Seoul,
South Korea.
Operations Leadership:Operations Leadership:Operations Leadership:Operations Leadership:
Upgraded existing IT infrastructure with latest technologies and centralized IT operations to offer latest tools to
staff.
Established ERP to move entire operations online.
Lowered Operational and logistics cost to deliver a better cost efficiency to deliver value to our customers.

Pulled out past contract and old debtors list and formed committee of internal and external consultants for
recovery proceedings.
Initiated headquarter movement from Mysore to Chennai to enable better logistics efficiency and cost.
Revamped existing processes and compliances to meet professional business standards along with the
Chairman of Centena group. Set up core functional teams to revamp and set-up processes and making it
amongst the best distribution company in India in its business area.
Risk Management and Compliance:Risk Management and Compliance:Risk Management and Compliance:Risk Management and Compliance:
Introduced audit processes to increase transparency in business, vendor & customer registration, credit
approvals based on customer financials, credit lines and collections.
Instilled checks to ensure compliance with various local statutory and imports laws to meet high standards.
SSSSince Oct’12ince Oct’12ince Oct’12ince Oct’12 –––– March 2013March 2013March 2013March 2013 withwithwithwith SSSSmmmmmmmmart Training & Consultancy Services Pvt. Ltdart Training & Consultancy Services Pvt. Ltdart Training & Consultancy Services Pvt. Ltdart Training & Consultancy Services Pvt. Ltd
General Manager (Corporate Sales)General Manager (Corporate Sales)General Manager (Corporate Sales)General Manager (Corporate Sales)
Heading the Corporate Sales Division entailing setting up the business unit from scratch, empanelling internal and
external training faculty, creating sales organization, implementation of Key Account Management process and
philosophy, structuring program and training modules, meeting enterprise customers and selling training, solution
and consulting services.
Significant ContributionsSignificant ContributionsSignificant ContributionsSignificant Contributions
Rolled out the Corporate Sales activity and business in the 1st month itself and acquired SOTC.
Created a talent pool of external trainers to leverage on different skills required by Corporate Customers
Formulated business strategy for 3 years and expansion plan pan India.
Started generating multiple large projects in the fastest time.
SSSSince Oct’05ince Oct’05ince Oct’05ince Oct’05 –––– Nov’10Nov’10Nov’10Nov’10 with Toshiba India Pvt. Ltd., New Delwith Toshiba India Pvt. Ltd., New Delwith Toshiba India Pvt. Ltd., New Delwith Toshiba India Pvt. Ltd., New Delhihihihi
Head SalesHead SalesHead SalesHead Sales –––– B2B Business (India)B2B Business (India)B2B Business (India)B2B Business (India) ---- Notebook PC DivisionNotebook PC DivisionNotebook PC DivisionNotebook PC Division andandandand HeadHeadHeadHead ---- Global Platinum Customer (GPS) forGlobal Platinum Customer (GPS) forGlobal Platinum Customer (GPS) forGlobal Platinum Customer (GPS) for India inIndia inIndia inIndia in AprilAprilAprilApril
‘2007‘2007‘2007‘2007
Spearheading the entire Sales & Marketing and Operations functions entailing strategic & revenue planning, P&L
management, product planning & rollout and inventory management.
Serving as the Global Account Head for the Toshiba global customer base in India.
Exposure in working with Toshiba International Offices.
Successfully established the operations of Toshiba India Notebook PC Division from scratch in India with the core
team.
Demonstrated excellence in generating revenues worth US $ 4 Million Per Annum from Global Accounts
Independently handled various large projects thereby generating sales of 6000 Units from ONGC and 2700 Units
from KIIT.
Handled prominent and global customer base in India including accounts such as Infosys, Microsoft, Oracle, etc.
Personal contribution to GPS account worth USD 4 Million Per annum.
Played a pivotal role in expanding the channel base by increasing territorial reach through recruitment of new
dealers and large system integrators.
Holds the distinction of generating breakthrough orders from various prominent accounts such as ONGC, Kalinga
Institute, Wipro Technologies, Infosys, Rungta College, ICFAI etc.
Conceptualsied & implemented various strategies in order to enhance business such as establishing multi
distribution model, setting up SI & channel base, developing go to market strategy based on new products required
for India and organising national dealer conference.

2020202002020202 ---- 2002002002005 with Zenith Computers Limited,5 with Zenith Computers Limited,5 with Zenith Computers Limited,5 with Zenith Computers Limited, MumbaiMumbaiMumbaiMumbai
Joined as Asst. Sales Manager; promoted toJoined as Asst. Sales Manager; promoted toJoined as Asst. Sales Manager; promoted toJoined as Asst. Sales Manager; promoted to Business ManagerBusiness ManagerBusiness ManagerBusiness Manager
Successfully acquired various prominent accounts like Tata Group, Siemens, Godrej Group, Mahindra & Mahindra,
Century Rayon, Wadia Group, Piramal Group, Indal, Birla Sunlife, HDFC Corporation, among others.
Attained over 100% of the set sales targets in a consistent manner.
Contributed 8% revenue in 2005 to the commercial business division.
Played a pivotal role in acquiring a huge rate contract of Desktops and Laptops from Tata Group thereby enlisting
Zenith as the only Indian brand in Tata Group.
Holds the distinction of acquiring breakthrough orders against HP and thereby making Godrej & Boyce a 100%
Zenith account in 2002.
Successfully acquired various new accounts and managed large corporate customers thereby making Zenith as the
leading brand.
Managed various operations task including logistics support and multi-location billing & receivables management.
Led a team of 2 Executives.
Excellent track record of generating revenues worth Rs. 9 Crores per annum.
Played a pivotal role in procuring business from non-existing accounts and performed the role of a “Hunter”.
1919191993939393 ---- 1919191995 with Decibells Electronics Pvt. Ltd.,95 with Decibells Electronics Pvt. Ltd.,95 with Decibells Electronics Pvt. Ltd.,95 with Decibells Electronics Pvt. Ltd., MumbaiMumbaiMumbaiMumbai asasasas Area Sales ManagerArea Sales ManagerArea Sales ManagerArea Sales Manager
Largest exporter of Desktops in India
Successfully carried out the corporate sales of Desktops and Portable Desktops under the brand name “Bell PC”.
Managed complete retail operations of a retail counter at “Bombay Stationery Mart”.
Played a key role in enhancing business by increasing retail counter sales and providing a platform for the company
to launch retail sales initiative in Mumbai.
____________________________________________________________________________EEEEntrepreneurialntrepreneurialntrepreneurialntrepreneurial IIIInitiativenitiativenitiativenitiative____________________________________________________________________________
1919191995959595 –––– 2020202002020202 with Hexagon Systems,with Hexagon Systems,with Hexagon Systems,with Hexagon Systems, MumbaiMumbaiMumbaiMumbai asasasas PartnerPartnerPartnerPartner
Spearheaded the complete business of building Desktops and graphic based animation machines as per customers’
specific requirements.
Designed & offered animation based services for commercial and media companies.
________________________________________________________________________PPPPrecedingrecedingrecedingreceding AAAAssignmentsssignmentsssignmentsssignments____________________________________________________________________________
1919191991919191 –––– 1919191993939393 withwithwithwith Mothercare (I) LtdMothercare (I) LtdMothercare (I) LtdMothercare (I) Ltd.,.,.,., MumbaiMumbaiMumbaiMumbai as Group Leaderas Group Leaderas Group Leaderas Group Leader
Handled sales of “Spectrum Computers”
1919191990909090 –––– 1111999991919191 with HSBC,with HSBC,with HSBC,with HSBC, MumbaiMumbaiMumbaiMumbai asasasas Sales ExecutiveSales ExecutiveSales ExecutiveSales Executive
Carried out sales of HSBC Investment Tools
____________________________________________________________________________SSSScholasticscholasticscholasticscholastics____________________________________________________________________________
Diploma in Marketing ManagementDiploma in Marketing ManagementDiploma in Marketing ManagementDiploma in Marketing Management from Narsee Monjee Institute of Management Studies, Mumbai in 2005.
B.CB.CB.CB.Com.om.om.om. from Mithibai College, University of Mumbai in 1990.
____________________________________________________________________________PPPPersonalersonalersonalersonal DDDDossierossierossierossier____________________________________________________________________________
Date of Birth : 19th May 1969
Address : 102, Primrose, Holy Cross Road, I. C. Colony, Borivili West, Mumbai : 400103, Maharashtra, India
Languages Known : English, Hindi and Marathi

Sandeep Shetty

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