Getting and maintaining brand loyalty is very important and if you do not maintain your reputation in the market then brand name could disappear, and no one would care about your existence. The brand can win loyalty and name by satisfying the customers. According to research, it is proved that the most important way to interact with the customers is by rewarding them for being good customers.

1. 4 Types of Loyalty Apps for Brands, Retailers and App Developers
Gettingandmaintainingbrandloyaltyisveryimportantandif youdonot maintainyourreputationin
the marketthenbrandname coulddisappear,andnoone wouldcare aboutyourexistence. The brand
can winloyaltyandnamebysatisfyingthe customers.Accordingtoresearch,itisprovedthatthe most
important way to interact with the customers is by rewarding them for being good customers.
Here, in this article, we have explained 4 types of loyalty apps for Brands, Retailers, and App
Developers. So, let us have a look at them in detail.
Starbucks.
In-apppointthe Starbucksusesstar. On earningenoughstars,theyget a free drink.It iscompulsory
to pay with a registered Starbucks Card to earn the start. By rewarding the customers and allowing
them to send e-gifts to friends via mail great customer service is offered by the Starbucks mobile
loyaltyapplication.So,like this,itisone of the waysto attract the customerandwinthe brand name
in the market. Even, it will help you to stand unique in the market.
ASOS.
Inthe UK basedonlineretailersrananA-listloyaltyscheme,enablingcustomerstoenjoyrewardslike
discountsonbirthdays,earlyaccessto sales,variousoffers,andevents.Butin2018, ASPOSremoved
this scheme, announcing the company will focus more on better approaches to reward loyal
customers. With subscription-based premier delivery, the ASOS expanded its loyalty scheme.
Accordingto the marketingweek,the total numberof premiumcustomersforpayingunlimitednext
day delivery was 1.3 million and grown half during the year.
Chick-fil-A.
A membershipprogramwasofferedbythe Americanfastfoodrestaurantallowingcustomerstoearn
pointswiththe purchase.The customerscan redeemthese pointstoenjoyfree foodandgiveaways’
role of the customer is to download the app chick-fil-A. In this app, there are three levels of
membershipsbasedonpointsearned.Whenthe customerearns 5000 pointsthentheybecome red
memberon anotherhand, whencustomersearnlessthan that theybecome a silvermemberwithin
the same year enabling them to the best rewards such as tickets to VIP events.
Marriott Bonvoy.
In this program rewards offered are more than 6700 participating hotels over more than 130
countries.The membershipenablescustomerstoenjoypointsandgetfree nights,fastbooking,high-
classmemberrates,andcustombookingpreferences.Inthis,the customerscanlookthroughathree-
pointbalance,see the pastand upcomingbookingstogetthe bestoffers.All suchthingsare available
within the application only.
So, at last, letting customers earn points with the mobile application will encourage loyalty to your
productor service.All the pointscanbe usedas in-appcurrencythatcan be collectedandexchanged
for a reward.To give value toyour customers,bettertoknow about the needs,andunderstandtheir
expectations. Initially, it is hard to figure out, so better to take some time to perform customer
research and analyse user interaction with your app. The main role of loyalty programs is to bring
meaningful results after you know your customers.