assignment 1 of my internship under prof. Sameer Mathur IIM lucknow. marketing excellence of cisco a mini case study from marketing management Philip Kotler & Kevin Keller.

1. CISCO NETWORKING

2. founded by Len Bosack and Sandy lerner.

3. ACQUIRING FIRMS.

4. cisco brand alliance: partnership with sony,Matsushita.

6. Reorganising : strategic business units.

7. The Power OF Network

8. Entering consumer segment.

10. result……Increase
in revenue

11. –BUSINESSWEEK MAGAZINE.
18th biggest global brand.

12. cisco connected sports

13. THE ULTIMATE FAN
EXPERIENCE….

16. business 2 business business to consumer

17. plan to reach out consumer?

18. SUMMARY
ACQUIRING FIRMS
BRAND ALLAINCE:PARTNERNSHIP’S
STRATEGIC BUSSINESS UNITS
THE POWER OF NETWORK
ENTERING CONSUMER SEGMENT
THE HUMAN NETWORK CAMPAIGN
CISCO CONNECTED SPORTS
B2B V/S B2C
REACHING OUT CUSTOMERS

19. .Thank you.

20. C R E D I T S …
brandchannel.com thestaffingstream.com
yesoforca.com lifehacker.com
tkographix.com optimove.com
twitter.com cisco.com
wikispaces.com logo.all.ro mbainusa.com
thecontextofthings.com
marketing and management Kotler & Keller 14e.

21. D I S C L A I M E R
this presentation was created by Sanchit Badodekar
VNIT Nagpur .During the internship program under the
guidance of prof. Sameer Mathur IIM lucknow