Crash Course on Creativity

1. Crash Course on Creativity
Observation Lab
Assignment #2
By Sana Shakeel

2. Stores Selected
1.Sales Day
2.CSD
3.Discount Point
4.Sauda Sulf
5. Variety Center
6. Mega Department
Store

4. Before Entering the Store
The store is little dull and seemed boring, the open sign is very
small, its not visible.
Sales day seemed a little welcoming, it was so well lighted and
its door was open that there was no need to notice the ‘OPEN’
sign
CSD door was open, it was a little dark and the Open sign was
missing in this store which was actually a little weird.
Variety center was over crowded with products, it was very
difficult to see anything through the windows, there was an
‘open’ sign that was readable from some distance
Discount center was well lighted, open doored and there was
music that was audible.
Cosmo Cash and Carry was very crowded people were going
and coming out of the store, the door was opened and
welcome sign on entrance was very prominent.

6. Sales Day CSD Sauda Sulf
The store’s theme is white and the store was very dark as Sauda sulf was not crowded,
yellow, with neat and clean compared to others, the main there were no customers
tiled floor. The store was well focus was to save energy and around and all the sales
lighted with no music and the majority of the lights were off. persons were chatting with one
noise was coming from the The store floor was not as neat another, and making jokes.
coffee machine on the left side and tidy as it should have been
of the store which was right and over al l environment was
next to Guard’s chair. The store not very appealing. The shop is
was cozy and extremely located right next to Chicken
welcoming. The cash register and Meat shop and there was
was next to entrance . The stale smell in the shop which
coffee aroma filled the entire forced me to leave as soon as
store . possible.
Variety center Cosmo Cash and Carry Discount center
Variety center had very few The environment was very The store was red and black
selected products to display, the friendly . It was an extremely with black floor and red walls.
store was very dull and boring crowded store with people The store had loud music and
and there was a huge tv on its rushing in and out, shopping, flashing lights on its ceiling.
extreme right which was chattering and laughing Cash register was on the
making the environment very happily. The store walls were opposite end of the store .
noisy and difficult to white with a pleasant aroma in There was no security system in
communicate. Pakistan and the air. The store was cozy and the shop or any guard to
welcoming. ensure safety of the store.

8. a) Sales Day
•No •Few Seconds
script, treating
each customer
differently
Script to Time
follow before
Customer interaction
Ratio & Sales
Gender Person
•1:3 •No Uniforms &
(Female:male) no using Store
Products

9. b) CSD
•No •None until and
script, treating unless you buy
each customer something
differently
Time
Script to
before
follow
Customer interactio
n
Ratio & Sales
Gender Person
•Only Males •No Uniforms
hired as Sales & no using
person Store
Products

10. c) Sauda Sulf
•No •None
script, treating
each customer
differently
Time
Script to
before
follow
Customer interactio
n
Ratio & Sales
Gender Person
•1:2 (Females : •No Uniforms
Males) & no using
Store
Products

11. d) Variety Center
•No script and •Least bothered
no interaction sales person
at all
Time
Script to
before
follow
Customer interactio
n
Ratio & Sales
Gender Person
•Only one sales •No Uniforms
person; who & no using
was male Store
Products

12. e) Cosmo
• No script and no • Extremely helpful
interaction at all sales person
Script to Time
follow before
Customer interaction
Ratio & Sales
Gender Person
• Equal ratio male is • White and blue
to female uniform and
some sales
persons were
seen using
store’s products

13. Discount Center
•No script and no •Few minutes, when
interaction at all the sales person
realize that the
customer is not
moving or doing
anything
Script to
Time before
follow interaction
Customer
Ratio & Sales
Gender Person
•1:3 •No Uniforms &
•(Female:Male) no using Store
Products

15. Sales Day
 First Product to Notice was Candy Section
No central Display and No Free samples
Items for Sale: Foxes candy, Chocolates And cookies
Least expensive Products are distributed In various Shelves with
their respective price labels
 Items like cereals, Pringles, Vinegars etc are least accessible.
Near cash register products like candies, one bite chocolates, extra
(sugar free gums) were placed.
CSD
First Product to Notice was Juice, place right next to entrance
No central Display and No Free samples
 No Items for Sale
Least expensive Products were placed near cash register.
 about 90 percent of the products were accessible.

16. Sauda sulf
 First Product to Notice was Candy Section
No central Display and No Free samples no items for sale
Least expensive Products were placed in a single rack with price tags
 Items like cooking oil, tissue paper, toilet rolls, dishwasher soaps
were least accessible.
Near cash register products like candies, one bite chocolates, extra
(sugar free gums) were placed.
Variety
First Product to Notice was Chips
No central Display and No Free samples
 No Items for Sale
All products were placed in glass displays.
Least accessible products were nail polish removers, body sprays
which were places at height.
Cash counter was absolutely clean and no candies or items were
placed along with that.

17. Cosmo Cash and carry
 First Product to Notice was Candy pick and pin Section
Central display of towels which were on sale and Free samples of
Knorr noodles with new and improved flavors.
Items like cloths, towels, socks etc were on sale.
Least expensive Products were distributed in various racks.
 Items like cereals, cookies, tissue paper, toilet rolls were least
accessible since they were placed on top shelves and it was difficult to
reach them without help.
Near cash register products like candies, one bite
chocolates, extra/trident (sugar free gums) were placed.
Discount center
First Product to Notice was teddy bears in small rack.
No central Display and No Free samples No Items for Sale
Least expensive Products were placed near cash register
 All items were easily accessible as they were placed in small racks
and glass displays.

19. Sales day
Mostly
All customers
customers Average time
Customers touch the
came Alone 23-27 years of customers
walked in products and
& 80 percent of age to stay in
straight they are
of them store was 15-
direction encouraged
purchased 20 mins
to do so
products
CSD
Mostly
Average time All customers
customers
of customers touch the
came Alone or 25-30 years of Customers
products and
with children & age walked in to stay in they are
very few Mostly confused store was 5-6 encouraged to
purchased mins do so
anything

20. Sauda Sulf
Mostly
Average time All customers
customers Children mostly
of customers touch the
came with 5-10 yrs old All Customers
products and
children & 50
Adults: 25-30 followed same to stay in they are
percent of them years paths store was 15- encouraged to
purchased 20 mins do so
products
Variety center
Mostly
customers Average time Touching the
came Alone or Customers of customers products was
with children & 18-20 years old walked in to stay in not allowed
No one really Mostly confused store was 5-6 and it was not
purchased mins encouraged.
anything

21. Cosmo
All All
Mostly Children Customers
Average time customers
Families & 90 mostly 5-10 followed
of customers touch the
percent of yrs old different
to stay in products
them paths
store was 30-
Adults: 25-35 depending and they are
purchased 35
years upon their encouraged
products
preferences to do so
Discount center
Mostly
customers Average time Touching the
Customers
came Alone of customers products was
20-25 years walked in
& 10% to stay in allowed but
Mostly
purchased store was 5-6 it was not
confused
anything from mins encouraged.
the store