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Puma
1. Puma
Presented by
CHRISTEENA VARGHESE (132)
SANAL SURAJ (166)
SHIJO VARGHESE (170)
BABIN MATHEW (124)
THOMPSON THOMAS (175)
VARSHA RAJAN (179)
2. History
• Brothers Adolf and Rudolf Dassler started making shoes -1924
• Rudolf Dassler left Adi and started PUMA-1948
• Rudolf passed away Armin started to run Puma -1974
• In 1986, it became a public company, and was listed on the
Frankfurt Stock Exchange
• The company distributes its products in more than 120 countries,
employs more than 9,000 people worldwide and has headquarters
in Germany, Boston, London and Hong Kong.
7. Gaining Commercial advantage from R&D and
Innovations
Clever Little Bags: Takes 65%
less paper and reduces water,
diesel and energy consumption
Apparel Packaging: One more fold
and reduced packaging size. By the use
of 100% biodegradable material
tremendous savings in amount of
plastic used(720 tonnes)
Hangtags: we simply reduced the size
of them and squeezed all the product
information and PUMA humor –
into fewer pages which results
into tremendous paper savings
(45% of previous use)
10. Brand Endorsement
Brand Endorsement
Tennis Gears: Somdev Devramman
Badminton: Saina Nehwal
Health Academy:
Shilpa Shetty& John Abraham
Cricketing Equipments:
Gautam Gambhir
11. Corporate Social Responsibility
Anti Child labor Campaign: Beating Competitors on
Social and Ethical ground
Sports Scholarships: Promoting sports culture
Environmental pollution control: Initiative to create
awareness for ecologically sustainable business