1. Evaluation Question 4
How did you attract/address your
audience?
Sana Gillani

2. Front Cover

3. Masthead:
My masthead is big and bold to make it stand out. I have used
two colours, which are red and grey. Both of these colours are
commonly associated with rock music and are bright enough to
attract my target audience. These colours appeal to both male
and females. It is one of the focal points of the front cover. The
masthead informs the reader of which magazine it is. ‘FUSED’
is a recognised publishing magazine, which is why I have
placed it behind the artist. The word ‘FUSED’ helps the reader
to identify that it is a rock based magazine. It also has
connotations of a guitar, which the artist is holding. My
masthead helps to suggest due to heavy playing the fuse of an
instrument breaks. My font style helps parallels the name and
also relates to rock in a way of attracting my target audience.

4. Cover lines:
I have used cover lines to help the reader identify what they
will find inside the magazine. Cover lines persuade the
reader to buy the magazine. I have used the combination of
two different colours which are red blue and red to add
colour and to make my front cover look more appealing. I
made sure that I left no gaps between the cover lines and
the brief descriptions in red, so they look as though they
belong together. I did not add too much description for the
cover lines, because it would be too much for the reader to
take in, which might confuse them. I had an example of a
rock magazine opened whilst making my front cover to
make sure that I am following the conventions of a rock
magazine.

5. Footer:
In my footer I have included all the names of well known
groups/artists who would also be featured in my magazine.
This attracts my target audience, as it gives them more of a
reason to why they should buy the magazine.It’s in black
font, capital locks, and behind a yellow banner. All of these
features help the footer to stand out on my front cover and
helps to attract my target audience. I have included the
names of the bands and artists that my target audience
would be aware of and have an interest in.

6. Colour Scheme:
The main colours that I have used on my front cover are, red, yellow,
black and blue. All of these colours appeal to my target audience, as
they are colours that show personality, excitement, enthusiasm, and
also reflect the personalities of my target audience. These colours
help to suggest that my magazine is not just aimed at females, but is
aimed at males as well. The combination of colours go really well
together and helps to compliment the image of my front cover. This
attracts the target audience, because they are bold and bright colours,
showing that the magazine is aimed at people who are full of life.

7. Main Image:
The main image of the artist is in front of the
masthead and right in the middle of the page, which
connotes that she is the main focal point of my
magazine cover. This image is very appealing to the
target audience, because the artist is making direct
eye contact in a way of trying to connect with them.
The image speaks for itself, so as soon as the target
audience see this magazine stacked on the shelf,
they would become aware of who the artist is and
what type of magazine it is just by looking at the
image of the artist.

8. Pull Quote:
The use of a pull quote helps to attract my target
audience to buy the magazine, because it is a direct
quote from the artist itself. It is in red making it eye
catching to the target audience. The pull quote gains
the reader’s attention and interest, because this
feature is one of the main reasons why readers go
on to purchase the magazine, because they are
intrigued into reading the full article. “BIGGER” and
“BETTER” are in capitals helping them stand out.
The effect of this is to grab the readers attention.

9. Contents Page

10. Main Image:
The main image used on this page is of the duo. This
image is one of the focal points of my contents page.
This attracts the reader, because they like to see and
admire the kind of clothing that is in at the moment
within the music industry. The two models in the
image are wearing bold colours, which represents
rock really well.

11. Editorial:
My editorial is quite informal and chatty. This
makes the reader comfortable whilst reading,
because they feel more involved. This is because
the aim of an editorial is to make the reader feel as
though the publisher is directly talking to them. This
attracts the audience because it informs them of
what their magazines will consist of - gaining the
reader’s attention. They also feel more involved
when the publisher asks them enter in a quiz.

12. Pull quote:
The pull quote attracts my target audience, as they
become intrigued into wanting to read their full article. The
pull quote is like a cliffhanger, as it doesn’t give too much
away, and the reader has to keep hold of his excitement
until he turns to the page to read the article. Although the
pull quote is in black, it still stands out because it is placed
on the main image.

13. Colour scheme:
I have carried out a combination of two colours
from my front cover - red and black. I also used
white colour for some of my font to make it
stand out on the black banner. These colours
attracts the target audience, because they are
bold and bright. The use of these colours also
keeps the reader informed that they are still
reading a ‘FUSED’ magazine. Red and black
promote rock really well, as they help to signify
a sense of danger, fear, blood etc.

14. Double Page Spread

15. Colour Scheme:
I have carried out similar colours from my other
pages on my double page spread - blue, red,
black, white and blue. I added an extra colour,
orange, just to make the page look more
interesting. Also, in my research into audience
profiles, someone suggested to use this colour,
so I have followed their feedback. By using
similar colours throughout my magazine I am
setting a general image for FUSED magazine
and I am also attracting my target audience.

16. Main Image:
I have made the image of the artist as the main
focal point in order to attract the audience. The
image takes up almost half of the page. The
artist is again making direct eye contact with
the audience, as though she is trying to tell
them a secret, which makes the reader enticed
and interested into reading the full article. The
artist wearing red lipstick, red and black top
goes really well with the colour scheme of the
double page spread, so the image fits in with
the colour scheme and further gains the
reader’s attention.

17. Article:
I have followed up the conventions of a typical
rock magazine in order to attract my target
audience. I have inserted my article in three
columns making it clear for the reader to
follow. I have used a drop cap to gain the
reader’s attention and to make them aware of
where the article begins from. I have used two
different colours, for the questions and
answers, blue and black. I have done this to
attract the reader and to make it clear to them
of when a new question start, to avoid any
confusion.

18. Layout:
I have used a very simple and easy to follow
layout in order to keep the reader engaged. I
have done this with the help of my previous
research into different types of music magazine.
They all pretty much used a similar layout for
the double page spread. I decided to place my
image on the right side to make a connection
with the masthead which is on the right corner. I
placed my article right next to the artist on the
left side to make it crystal clear to the audience
that the full article is just of the artist itself. This
sort of layout keeps the reader engaged.

19. In Conclusion...
I have followed up the conventions of a typical rock magazine in order to attract my
target audience. I have done this by taking every feature into consideration. For
example, the colours, images, masthead, font, pull quotes etc. All of these features
meet the conventions of a rock magazine and also helps to grab the reader’s
attention as it relates to them, because it clearly resembles their lifestyle. The use of
colours is one of the main feature which attracts the audience. The use of big images
is also a main feature, as it draws the reader making them intrigued into reading the
articles. My target audience will definitely buy and read my magazine, because I have
used the correct the techniques to keep them engaged. My target audience can
relate to one of the features I added on my double page spread ‘The reckless child’,
as many people from the age group of 20 and above are free and are able to do as
they please.