Success story of google samarth
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This document provides an overview of Google including: - Google was founded in 1998 by Larry Page and Sergey Brin after meeting at Stanford University. - Google's core products are Search and Adwords, which generate most of its revenue through contextual ads and advertising. - Google has grown to be the dominant player in internet search worldwide and a leader in other areas like online video and mobile. - The document outlines Google's philosophy, culture, leadership, global presence and some of its acquisitions and products.
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Success story of google samarth
- 1. International Centre for Cross Cultural Research & Human Resource Management Submitted By: Samarth Gupta 18MBAIB14 Global e-Business PSMBAIBTC0206
- 3. • GOOGLE is a search engine • In 1995, Google Duo Met at Stanford University. • In 1996, they created a search engine called BACKRUB. • In 1997, The BACKRUB was renamed as “GOOGOL” • “GOOGOL”: which means 10^100 INTRODUCTION
- 4. The Vision To make search engines so powerful they would understand "everything in the world". The Mission To organize the world's information and make it universally accessible and useful. The Focus Google continues to focus on innovation and on the user experience.
- 5. Google Products (>60) Standalone Applications AdWords Editor Gmail Notifier Hello Pack Photo Screensaver Picasa Secure Access GTalk SketchUp Desktop Extension Blogger Web Comments Browser Sync Dashboard Widgets Send to Phone Toolbar Communication & publishing 3D Warehouse Blogger Calendar, Docs& Spreadsheets Dodgeball FeedBurner Gmail, Orkut YouTube Reader Mobile Products Blogger Mobile Calendar Gmail News iGoogle Reader Maps Mobile Web Search Maps Ride Finder Analytics Directory Google Mini SMS Search Mash Advertising AdSense AdWords Audio Ads Click-to-Call Grants TV Ads
- 6. Core Products & Revenue Model • Core Products – Search and Adwords. • Revenue Sources - • Contextual Ads - Adsense. • Adwords. • Licensing Google search. • Approx – 10 Billions Dollars.
- 7. Internet Advertising Global - By E-Marketer • Number 1 – Advertising Medium in terms of growth rate. • Ad spending on the Web should net out at $21.7 billion VS $20.4 billion on radio. • E-Marketer predicts that online advertising will reach $28.2 billion next year (an increase of 30 percent) • Online advertising will account for a nearly twice as many dollars - constituting a hefty $44 billion market
- 8. Global Market Share in Search
- 9. Leadership • Dr. Eric Schmidt, Executive Chairman • Larry Page, CEO, Co-Founder & President, Products • Sergey Brin, Co-Founder & President, Technology
- 10. Philosophy of Google • Focus on the user and all else will follow. • It's best to do one thing, and do it well. • Fast is better than slow. • Democracy on the web works. • You don't need to be at your desk to need an answer. • You can make money without doing evil. • There's always more information out there. • The need for information crosses all borders. • You can be serious without a suit. • Great just isn't good enough.
- 11. Google’s Culture • Heart of Small Company • Hand’s on contribution to the Products by each employee • Flat Hierarchy • Each employee having several responsibilities in different departments • Hiring Policy – Non Discriminatory – Preference of ability over experience • Multilingual company environment • Multidomestic culture • Recreation along with work • Common café for all employees
- 12. Google’s Global Presence •21 countries at present
- 13. Uniqueness about Google SEARCH • Speed, Accuracy, Objectivity and Ease of use of. • Fit between their technology and the consumer behavior. • Page Rank technology – Orkut merged • Solved the scale up problem • Positioned as “Fastest Crawling Technique” • Keeps the search “Up to date”
- 17. Direct Competitors OR Complementors? • Internet companies, • web search providers, • Internet access providers, • Internet advertising companies
- 18. Indirect Competition Or Complementors? • Competition from traditional media companies. • Most large advertisers have set advertising budgets, a very small portion of which is allocated to Internet advertising.
- 19. Top Competitors
- 20. Inorganic Growth - List of Google acquisitions 2004 2005 2006 2007 2008 Xunlei Adscape – Video Game advertising Trendalyzer Tonic Systems Marratech GreenBorder Panoramio FeedBurner PeakStream Zenter Grand Central – VOIP dMarc Broadcasting– Radio Advertising Measure Map Upstartle @Last Software Orion Neven Vision JotSpot YouTube- Video Sharing Endoxon 2Web Technologies Phatbits Urchin S/W Inc. Dodgeball Reqwireless Current Comm. Group Android Skia Akwan InfoTech AOL (5% stake) - Internet
- 21. • Google X (2005-2005) • Google Catalogue (2002- 2009) • Web Accelerator(2005-2008) • Video Player(2005-2007) • Google Answers(2002-2006) • Google wave(2009-2010) • Wiki Search(2008-2010) • Google Audio Ads(2006-2009) • DodgeBall(2005-2009) later merge with latitude • Jaiku(2007-2009) Microbloging site • Google Notebook (2006-2009) • Google Page Create(2006-2008) Some Unsuccessful Google Products
- 23. Let’s hear from the Man himself