Blockchain and the Return of Creativity

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In this November 2018 talk in Amsterdam, Samuel Scott discusses blockchain and how the technology might pave the way for a return to creativity in online advertising.

Marketing

Blockchain in Marketing
Courtesy: Sara Simeone / Digital Oracles

The Return of Creativity
Direct MarketingAdvertising

The Return of Creativity
Gets an immediate, trackable response (from a targeted set of people)

- The IPA (PDF)
The Benefits of Advertising

The Benefits of Advertising
- The IPA (PDF)

Ad Fraud is Easy and Profitable
Source: WFA

Only 30%
went to the publisher
Knowing Where Ad Tech Money Goes

Knowing Where Ad Tech Money Goes
- The Drum

Dank Je!
Samuel Scott
Keynote Marketing Speaker
Columnist at The Drum
sjscott80@gmail.com
@samueljscott
LinkedIn, RSS and e-mail list
@samueljscott

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