1. Mundu Entertainment
Product Vision & Design Plan

2. Current State
Mundu TV & Mundu Radio are two independent apps
Design Lab
2

3. Planned Future State – Unified Entertainment App
 Umbrella
app
 TV & Radio play in silos
 Integrated settings
Register / Login
TV
• Browse/search
channels
• Watch
• Subscription
• Personalization
Radio
• Browse/search
stations
• Listen
• Bit-rate Settings
• Personalization
Sharing
Account Settings
Design Lab
3

4. Tasks
 Registration
 Browse
 Search
and filter
 Consume (Watch or Listen)
 Personalize (Add to Favorites, Track History, Get System
Recommendations)
 Share (Email, Facebook, Twitter, SMS)
 Manage Account (Profile, Network)
Design Lab
4

5. Registration
Mundu TV
Mundu Radio
30-days trial without registration for
all channels on iOS and 5 free
channels in other platforms
 Mandatory registration after 30-days
to continue viewing


All stations free for unlimited time
 Registration not mandatory
 Registered users can use add to
favorites and twitter sharing
• Make Registration mandatory to support TV subscription model
• Save credentials unless user explicitly logs out
Design Lab
5

6. Registration (contd.)
Email is used as identifier
for logging in i.e. no need
to create and remember a
user name
User can request a new
password in-app in a
modal screen
In-app registration with
optimum credential entry
Design Lab
6

7. Browse
Mundu TV

List of channels alphabetically
ordered
• To accommodate ever growing list
of channels, recommend 2-level
browsing
Design Lab
Mundu Radio
List of browsing options through
categories like News, Sports, Music etc.
 List of stations under selected category

• Optimize browsing experience
(Details -TBD)
7

8. Browse (Contd.)
A screen based on “hub
and spoke” navigation
model forms the
homescreen
Settings
App level settings common
across TV & Radio are
placed on this screen
Users can directly enter TV
or Radio app to browse
available channels/stations
Home
TV
Radio
Or
Directly start watching last
played channel or listening
to the last played station
Design Lab
8

9. Browse (Contd.)
Changes to existing designs of TV and
Radio app limited to tactical level to
bring in parity
TV
Search
Search
Subscribed Channels
Favorite Stations
All Channels
All Stations
Subscription
Design Lab
Radio
9

10. Search and Filter
Mundu TV

NA
• Introduce search
Design Lab
Mundu Radio
Searches for genres, artist or stations.
 No filtering possible

• Optimize searching & filtering
experience (Details -TBD)
10

11. Browse, Search and Filter – TV
Users have to go back to
“Home” to switch to Radio
Searches for the channel
irrespective of its validity
or subscription status
(Screen not designed yet)
List of only subscribes
channels each indicating
its validity
Genre-wise categorized list
of all the channels on
Mundu TV
Users can also subscribe to
currently unsubscribed
channels
Design Lab
11

12. Browse, Search and Filter – Radio
TV
Since there are many
stations available, list of
categories is provided
List of all channels by
categories
List of categories
-
List of sub-categories
(Music)
-
List of stations marked
favorites act as a starting
point inside Radio
Radio
List of stations
-
Filter by country
Music takes users to a
screen with sub-categories
such as African, Rock, Pop
etc. since this category has
a lot of stations
Search is persistently available even at
this level
All categories lead to list of stations
filterable by country on a modal list
screen
The list of stations is alphabetical and
anchors for alphabets will appear on
the right as soon as user starts to scroll
Design Lab
12

13. Consume
Mundu TV
Mundu Radio
Channel playing in full screen
landscape
 Set video quality


• Add sharing option if possible at a
channel level to maintain parity
Design Lab
Channel playing in full screen portrait
 View lyrics, artist info, station details
and song information
• Optimize station playing screen to
bring hidden actions upfront
13

14. Personalize
Mundu TV

History – Plays the last watched
channel
• No enhancement
Design Lab
Mundu Radio
History – Listen to last played station
 Add to Favorites
 Love Song (Last.fm)
 Contextual Mode (Car)

• Remove car mode
• Do we need “Love Song” and
“Scrobbling” both?
14

15. Share
Mundu TV

Email invitation
Mundu Radio
Facebook
 Twitter
 Scrobbling (Last.fm)

• Allow sharing at app-level via Email, Facebook, Twitter, SMS
• Allow sharing at radio station playing or TV viewing level on Facebook and
Twitter
Design Lab
15

16. Consume, Personalize and Share (contd.)
Takes users back to
channel list “Favorites” or
“All Channels”
TV stops playing
Channel or station level
sharing allows users t put
on Facebook or Twitter
what they are currently
doing
Takes users to list of
stations they came from
i.e. “Favorites” or “all
Stations” or search results
Radio plays in the
background unless user
presses on “home”
Users can add to favorite
this channel by tapping on
the star
Screen can be slid to left
or right to read artist info,
lyrics or view album
images
Design Lab
TV
Radio
Media controls as
existing
Media controls as
existing
Share
Share
-
Add to Favorite
16

17. Manage Account
Mundu TV
Mundu Radio
Profile
 Network (Wi-Fi or 3G)
 Device Logout
 Subscription


Profile
 Network (Wi-Fi or 3G)
 Bit-rate limit option
• Unified settings for profile management, Wi-Fi use and logout
• TV subscription details within TV app
Design Lab
17

18. Manage Account (contd.)
Modal screen users can
access only from the home
screen
About the app information
Settings include:
1. Profile
2. Network – same as
Radio
3. Device – same as TV
4. Tell a friend (Email,
Facebook & Twitter) –
This allows user to
recommend app
5. Send us Feedback –
same as Radio
Design Lab
18

19. Summary of Screen Flow
Channel
List
TV
Home
Channel
Playing
Media Controls
Twitter
Facebook
Subscriptions
Media Controls
Settings
Radio
Design Lab
Categories
Subcategories
Station List
Station
Playing
Twitter
Facebook
Add to Favorite
19

20. Platform Prioritization
 iPhone
 iPad
 Android
 Blackberry
Design Lab
20

21. Thank You
Contributors:
 Sandeep Supal
Version
Date
Notes
1
22 Dec 11
Comparative study to understand integration
2
03 Jan 12
Editing some decisions from comparative study
2
06 Jan 12
Adding wireframes mapping to the different task areas