research case study.

1. A STUDY OF AWARENESS
AND USE OF SOCIAL MEDIA
AMONGST YOUTH IN AZAM
CAMPUS

2. PRESENTED BY
M.COM PART II SEM. III
ASHRAF YATOO
ADIL HUSSAIN
ISHFAQ RASOOL
SUMBUL PARKAR
SAMREEN TAMBOLI
AYESHA ANSARI
AMREEN TAMBOLI
UNDER THE GUIDANCE OF
PROF. SADIA KHAN

3. INTRODUCTION
• Social Networking Sites (SNS) plays an
increasingly important role in:
• The lives of many young people and presents them with
both opportunities and risks.
• To build social network or social relations.
• For representation of each user, his/her social links.
• To share connections, view and express their opinions
and thoughts with their counterparts

4. • Many of the reasons young people may encounter risks through
SNS have roots outside of the technology, in issues of young
people's personal and social development. Young people need
support to develop the appropriate skills and resilience to navigate
online social networking risks and opportunities. Peer groups need
chances to negotiate and develop shared understandings of safe
and reasonable online behaviour patterns.
• It helps in Connection with friends and family who stay far off in
other places.

5. OBJECTIVES
1.To examine the most popular and influential
social networking sites amongst students/youth in
Azam Campus.
2.To study the awareness regarding the different social media platforms
among the
youth/students of Azam Campus.
3.To find out the purpose of students/youth having membership in social
networking sites in Azam Campus.
4. To suggest the pros and cons of social media in Azam Campus.

6. METHODOLOGY
• To understand the usage of SNS among Azam campus
students with the help of empirical data.
• For the said purpose a survey has been conducted among
200 students in various institute of our campus.
• For the research study
• sample size - 200 respondence
• belonging to different age groups were randomly selected
and interviewed from 8th September 2014 till 16th September
2014. Age group of 18 to 31 years as they are early adopters
of advanced technological applications.
• The PRIMARY COLLECTION method was undertaken for
research…
• The surveys were done by circulating questionnaires
personally and also some of the data were collected through
interview. This research also involves observation-both direct
and participatory method, where direct observation was
made with the students, their peers and friends which helped
knowing some of the facts related to the research.

8. DATA INTERPRETATION

9. DIFFERENT SITES USED IN SOCIAL
NETWORKING ARE..
•Facebook
•Twitter
•LinkedIn
•My space
•Google+
•Others

10. AGE :
• 75.5% fall in the age group of
18-22yrs.
• whereas 19.5% comes under
the age group of 22-27yrs.
• 5% that comes under the age
group of 28-31yrs. 75.50%
19.50%
3rd Qtr
5%

11. GENDER:
• Female students use
Social Networking SITES
more then male
students.
• 65.5% are female and
34.5% are male.
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
GENDER
GENDER
MALE FEMALE

12. • 58% of students studying at
under graduation level.
• 39.5% of students studying at
post graduation level.
• The remaining percentage
throughout the students pursuing
other courses
0%
10%
20%
30%
40%
50%
60%
70%
QUALIFICATION UG PG OTHER
QUALIFICATION:

13. • Facebook 37.4%
• 9.8% twitter
• 6% use LinkedIn
• less users of Myspace i.e.
1.4%
• 30% user uses google+
• 15.2% uses other Social
Networking Sites i.e..
Yahoo mail, Hotmail,
Instagram etc.
37.40%
9.80%
6%
1%
30%
15.20%
MEMBERSHIP ON
SOCIAL MEDIA
SITES:

14. • 56.4% in our campus use
mobile phones.
• 22.5% use SNS from homes.
• 4.8% from office.
• 7.4% from cyber café
• 7% from campus.
56.40%
22.50%
4.80%
7.40% 7%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Mobile Home Office Cyber Café Campus
FROM WHERE
TO OPERATE:

15. • 64.5% of students spend 1-2 hrs
per day.
• 22.5% students spend 2-5hrs per
day.
• 13% spend 5-10 hrs or more on
Social Networking Sites.
22.5%
13%
64.5%
HOURS PER
DAY:

16. • 51.4% maintain existing
contacts with family and
friends
• 13.9% find new friends
• 11.6% use for business
networking,
• 2.9% of students come across
for dating.
• 15.6% have their own
different causes of using SNS.
51.40%
13.90%
11.60%
4.30%
2.90%
15.60%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Existing
Friends
New Friends Business Activity
Partner
Dating Others
Series 1
PURPOSE:

18. FINDINGS
• Social networking is a relatively new way
to communicate
• has been quickly adopted by young
people as a primary means of
communication.
• social networking is widespread among
youth.
• Social networking platforms have a very
lucrative and bright future as more and
more people have easy access to it with
the growth of information technology.