8. What do you do with the few
thousand loyal followers on
facebook, twitter & other social
media assets??
9. Question you need to ask yourself?
Do you leave them idle?
Or you engage them?
10. Question you need to ask yourself?
Do you run another
campaign to build your
followers?
11. Customer is highly engaged
In mobile
In social media environment
In this collaborative tech age
12. So how does your brand build
engagement with the customers in
this environment?
13. How do you build a sustainable
engagement model?
14. Design content for the online audience.....
Social media is different from offline media, the online
content needs to be customized for the audience
๏ Authentic
๏ Transparent
๏ Fresh
๏ To the point
๏ Frequent
15.
16.
17. Have an online brand mascot
• Hire a community manager
• Lives & breathes your brand
• Understands the customer sentiment
• Can think out of the box
• Can build engagement experience
18.
19.
20. Deliver integrated communication
๏ Share your ongoing brand updates, though in a manner
that is suitable for the social media environment
๏ Build engagement around the brand updates
๏ Showcase the positives
21.
22. Integrate your campaigns
๏ Plan for social media campaign delivery
๏ Optimize the integration between offline + online environment
๏ Use the environment to build participation & create awareness
23.
24.
25. Online Customer Service
๏ The public glare of social media is offering an opportunity to
customers to raise their customers real time
๏ Social media provides speed & promptness in responding to
customer queries
๏ Create an environment that encourages peer to peer
assistance
