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- 1. Descriptive Strategic Management Process
Mission Vision and strategic intention
Purpose Products Where the organization wants to be?
Policies Values
Competencies Culture
Stakeholder expectations
Environment Scanning Corporate Appraisal Position Audit
(Opportunity & threats) SWOT Analysis RBV Value Chain
-PEST Gap analysis Systems Structure
-Five forces
Portfolio analysis
Corporate Strategic choice
Generating options
Value chain Ansolf Product Market Growth Vector
General strategy Acquisition, merge, growth
Evaluation options
Acceptability
Suitability
Feasibility