NOTE(There Are Some Videos And Over Lapped Animated Pictures Which Might Not Visible Properly On The Slide Share.net Window,You Need To Download The Presentation To Have A Full View)A case study of McDonalds Marketing Plan i.e The Segmentation Targeting And Positioning Model Implemented By them All Over The World,And How Do They Manage To Became The Market Leaders In Spite Of Having Burger King And KFC As Major Competitors. MacDonalds Segmentation Targeting And Positioning Has Ended Up With A Great Example For Students And Business People Who Are Willing To Learn And Grow.

1. McDonald’s
• BILAL KHAN
• GOURAV SINGH
• HIMANI SHARMA
• BHAGWAN SINGH
• BHAVESH DUBEY
• DEEPAK DHANDE
• YASH JAIN

2. • Introduction to McDonald’s
• McDonald’s “STP”
• Swot analysis
• Conclusion

3. • The McDonald's Corporation is the world's largest chain of hamburger fast food
restaurants, serving around 68 million customers daily in 119 countries across
35,000 outlets
• The McDonald’s was founded in 1940 by Richard and Maurice McDonald
• In 1960, the McDonald's advertising campaign "Look for the Golden Arches"
gave sales a big boost.
• In 1954 Ray Kroc joined with the two brothers, Kroc suggested
that they should franchise their restaurants throughout
the countries.

4. McDonald's corporate logo
used from
November 18, 1968 to
2006.
It still exists at some
restaurants.
The oldest operating
McDonald's
restaurant was the third
one built,
opening in 1953.
It is located at 10207
Lakewood Blvd. at
Florence Ave. in Downey,

5. McDonald's predominantly sells hamburgers, various types of chicken sandwiches
and products, French fries, soft drinks, breakfast items, and desserts. In most markets,
McDonald's offers salads and vegetarian items, wraps and other localized fare.
On a seasonal basis, McDonald's offers the McRib sandwich.
Some speculate the seasonality of the McRib adds to its appeal.
Various countries, especially in Asia, are currently serving soup.

6. What makes McDonalds stand out of the crowd
And how McD’s came out as market winners?

7. SEGMENTATION
TARGETING
POSITIONING

8. SEGMENTATION
TARGETING
POSITIONING

9. SEGMENTATION
TARGETING
POSITIONING

10. SEGMENTATION
TARGETING
POSITIONING

13. •AGE
•INCOME
McDonalds use to make products
for the people of different ages
And different price lines having
low and high incomes as well

14. • Taste and preferences of people for that particular country.
• Religious beliefs and behavior of customers.
Mc Donald’s use to have some changes in their menu
While having a franchise with a new country. They analyze
The cultural and religious atmosphere of the country at
first and modify themselves accordingly.

15. The McDonald's menu for America
alter then the Mcdonald’s
menu for India

17. The McDonald's menu for America
alter then the Mcdonald’s
menu for India

18. • Kids (Example: Happy Meal)
• Teenagers
• Families

19. The positioning strategy of McDonald’s was
outstanding since the initial stage. They had
developed a unique image in the mind of
consumers, they use to develop alternate
positioning strategy for the different target
markets in comparison to other competitors.

20. The original mascot of McDonald's was a man with a
chef's hat on top of a hamburger-shaped head whose
name was "Speedee". Speedee was eventually replaced
with Ronald McDonald by 1967 when the company
first filed a U.S. trademark on a clown-shaped man
having puffed-out costume legs.
“The clown got much popularity among children”

21. 1961 - Look for the Golden Arches
1967 -McDonald's is your kind of place
1971 - You deserve a break today
1975 -We do it all for you
1975 - Two all beef patties special sauce lettuce, cheese pickles onions
on a sesame seed bun - This was never an official company slogan
1976 - You, you're the one
1977 - You'll enjoy the difference - In UK
1979 - Nobody can do it like McDonald's can
1980 - You deserve a break today
Early 1980s - At McDonald's we've got time for you - United Kingdom
1981 - Nobody makes your day like McDonald's can
1983 - McDonald's and you
1984 - It's a good time for the great taste of McDonald's
1997 - My McDonald's
1997 - Did somebody say McDonald's?
1997 - Enjoy more - United Kingdom
1998 - Only McDonald's - Australia only
1990s - A visit to McDonald's makes your day - United Kingdom
1990s - McDonald's - It can happen - United States
1990s - Eddie the Echo - How ya doin'? How ya doin'? - United States
2000 -We love to see/make you smile
2000 - Put a smile on
2001 - There's a little McDonald's in everyone - Canada only
2001 - Things that make you go 'mmm' - Australia, UK and New Zealand
2002 - Every time a good time
2002 - Smile
2003 - me encanta - The Justin Timberlake slogan song
2003 - i'm lovin' it - The Justin Timberlake slogan song
2005 - Feed your inner child - An advertisement shown in Australia
2007 - Things that make you go 'mmm' - Breakfast us

22. McDonald's has for decad.es maintained an extensive
advertising campaign. In addition to the usual media
(television, radio, and newspaper), the company makes
significant use of billboards and signage, sponsors sporting
events ranging from Little League to the FIFA World Cup
and Olympic.
They also use the local advertising channels of the
particular place

23. • World leader in fast foods. .
• Good brand recognition.
• New product innovation.
• Customization of products according to geographical locations.
• Often blamed for unhealthy food and
causing obesity.
• Opposed by PETA for killing
chickens in abundant.
• High prices of products

24. • Could bring healthy and org. anic food in existence
along with fast foods.
• Competitors like KFC and BURGER KINGS
• Banned in few countries

25. McDonald's had con. quered the market
with their effective segmentation,
targeting and positioning model, and they
have set up a example for the importance
of a better STP strategy in any business in
order to turn it in a global giant.