I was lucky enough to present at the Australasian talent conference. This presentation was produced to highlight the power of social media in recruiting talent. It was based on the startegy and tactics developed at thinktank media.
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
Social Media for Recruitment - case study
1. AustralianTalent Conference
social media 101
thinktank media case study
recruitment in the social media age
Presented by Sam Mutimer
thinktank media
social media | digital | website design
2. Who is thinktank media?
Who? Values
- Social media agency - Enthusiasm
- Team of 14 staff - Creativity
- 7 Social - Simplicity
- 7 Web/design/app development - Consistency
- Care
- Social
thinktank media
social media | digital | website design
3. 93% of thinktank media’s
team is a direct result of
social media recruitment
thinktank media
social media | digital | website design
4. thinktank media workplace culture.
Recruitment is defined by our workplace
culture.
We are a social workplace that is driven
by social media.
thinktank media
social media | digital | website design
6. “Workplace culture is like
your brand.Y don’t define
ou
it, it’s how others perceive it”
Filip Sarna
Insights Analyst, thinktank media
thinktank media
social media | digital | website design
7. When we are looking
for who we need:
- education
- skil-set
- experience
...a CVthinktank us this
shows media
social media | digital | website design
8. But what you can’t show on a CV is
- Personality
- Attitude
- Connections
- Values
thinktank media
social media | digital | website design
9. Insights into the person
Personal insight
thinktank media
social media | digital | website design
10. How do you choose the candidate
that best matches your corporate
culture?
Or... do they choose you?
thinktank media
social media | digital | website design
11. Candidate gains Company gains
insights into... insights into...
- The company - The candidate
- Personality - Personality
- Communication - Communication
style style
- Attitude - Attitude
- Connections - Connections
- Values - Values
thinktank media
social media | digital | website design
13. Scouting on Social Media
thinktank media
social media | digital | website design
14. “Social media assists us to
understand the person and their
potential fit into our workplace
culture”
Ben Acott
Director, thinktank media
thinktank media
social media | digital | website design
15. Hiring: 3 Staff Profiles | Twitter | Prezi | Recruitment Site
thinktank media
social media | digital | website design
16. Staff Profile
Name: Matt Bannon
Job Title: Head Developer & Strategist
Hired: 2009
First Contact: Twitter
Second Contact: Tweetup
Third Contact: Face to face in the office
Hired: After 4 weeks
Skills: Highly skilled web developer with a
sound cultural fit with thinktank media and its
vision.
WE APPROACHED HIM thinktank media
social media | digital | website design
17. Staff Profile
Name: Warren Davies
Job Title: Senior Account manager
Hired: 2010
First Contact: Twitter
Second Contact: thinktank media event
Third Contact: Prezi and email
Hired: After 8 weeks
Skills: Highly experienced within PR and social
media, strategy development and campaign
creative
HE APPROACHED US thinktank media
social media | digital | website design
18. Senior account manager Warren Davies
Prezi.com thinktank media
social media | digital | website design
19. Staff Profile
Name: Justine Leonard
Job Title: Junior web developer
Hired: 2009
First Contact: Recruitment site
Second Contact: Phone
Third Contact: Interview
Hired: After 6 weeks
Skills: CMS and PHP
WE APPROACHED HER
thinktank media
social media | digital | website design
20. Oooh... (Got the skills to pay the bills)
Y website’s so fly! (And if you need that, I’m freelance)
our
Pullin’ mad ROI
Y customers will spend their cheese!
our
Conversion rates... conversion rates so high! thinktank media
social media | digital | website design