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AustralianTalent Conference
      social media 101
thinktank media case study
recruitment in the social media age
Presented by Sam Mutimer
                                      thinktank media
                                         social media | digital | website design
Who is thinktank media?
Who?                             Values
- Social media agency            - Enthusiasm
- Team of 14 staff               - Creativity
- 7 Social                       - Simplicity
- 7 Web/design/app development   - Consistency
                                 - Care
                                 - Social


                                         thinktank media
                                            social media | digital | website design
93% of thinktank media’s
 team is a direct result of
 social media recruitment
                    thinktank media
                       social media | digital | website design
thinktank media workplace culture.
Recruitment is defined by our workplace
culture.
We are a social workplace that is driven
by social media.
                              thinktank media
                                 social media | digital | website design
thinktank media
Workplace culture is built up of personal brands
                                        social media | digital | website design
“Workplace culture is like
 your brand.Y don’t define
                ou
it, it’s how others perceive it”
           Filip Sarna
                Insights Analyst, thinktank media
                                thinktank media
                                   social media | digital | website design
When we are looking
for who we need:
- education
- skil-set
- experience




...a CVthinktank us this
        shows media
               social media | digital | website design
But what you can’t show on a CV is
- Personality
- Attitude
- Connections
- Values
                           thinktank media
                              social media | digital | website design
Insights into the person




Personal insight
                           thinktank media
                              social media | digital | website design
How do you choose the candidate
 that best matches your corporate
             culture?

Or... do they choose you?
                         thinktank media
                            social media | digital | website design
Candidate gains    Company gains
insights into...   insights into...
- The company      - The candidate
- Personality      - Personality
- Communication    - Communication
   style              style
- Attitude         - Attitude
- Connections      - Connections
- Values           - Values



                      thinktank media
                          social media | digital | website design
Personal Brand
thinktank media
   social media | digital | website design
Scouting on Social Media




                           thinktank media
                              social media | digital | website design
“Social media assists us to
understand the person and their
 potential fit into our workplace
              culture”
           Ben Acott
                  Director, thinktank media
                              thinktank media
                                 social media | digital | website design
Hiring: 3 Staff Profiles | Twitter | Prezi | Recruitment Site
                                                         thinktank media
                                                          social media | digital | website design
Staff Profile
            Name: Matt Bannon
            Job Title: Head Developer & Strategist
            Hired: 2009
            First Contact: Twitter
            Second Contact: Tweetup
            Third Contact: Face to face in the office
            Hired: After 4 weeks
            Skills: Highly skilled web developer with a
            sound cultural fit with thinktank media and its
            vision.
            WE APPROACHED HIM             thinktank media
                                              social media | digital | website design
Staff Profile
            Name: Warren Davies
            Job Title: Senior Account manager
            Hired: 2010
            First Contact: Twitter
            Second Contact: thinktank media event
            Third Contact: Prezi and email
            Hired: After 8 weeks
            Skills: Highly experienced within PR and social
            media, strategy development and campaign
            creative

            HE APPROACHED US            thinktank media
                                            social media | digital | website design
Senior account manager Warren Davies
Prezi.com                              thinktank media
                                          social media | digital | website design
Staff Profile
            Name: Justine Leonard
            Job Title: Junior web developer
            Hired: 2009
            First Contact: Recruitment site
            Second Contact: Phone
            Third Contact: Interview
            Hired: After 6 weeks
            Skills: CMS and PHP

            WE APPROACHED HER

                                       thinktank media
                                              social media | digital | website design
Oooh... (Got the skills to pay the bills)
Y website’s so fly! (And if you need that, I’m freelance)
 our
Pullin’ mad ROI
Y customers will spend their cheese!
 our
Conversion rates... conversion rates so high!               thinktank media
                                                               social media | digital | website design
thinktank media
   social media | digital | website design

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Social Media for Recruitment - case study

  • 1. AustralianTalent Conference social media 101 thinktank media case study recruitment in the social media age Presented by Sam Mutimer thinktank media social media | digital | website design
  • 2. Who is thinktank media? Who? Values - Social media agency - Enthusiasm - Team of 14 staff - Creativity - 7 Social - Simplicity - 7 Web/design/app development - Consistency - Care - Social thinktank media social media | digital | website design
  • 3. 93% of thinktank media’s team is a direct result of social media recruitment thinktank media social media | digital | website design
  • 4. thinktank media workplace culture. Recruitment is defined by our workplace culture. We are a social workplace that is driven by social media. thinktank media social media | digital | website design
  • 5. thinktank media Workplace culture is built up of personal brands social media | digital | website design
  • 6. “Workplace culture is like your brand.Y don’t define ou it, it’s how others perceive it” Filip Sarna Insights Analyst, thinktank media thinktank media social media | digital | website design
  • 7. When we are looking for who we need: - education - skil-set - experience ...a CVthinktank us this shows media social media | digital | website design
  • 8. But what you can’t show on a CV is - Personality - Attitude - Connections - Values thinktank media social media | digital | website design
  • 9. Insights into the person Personal insight thinktank media social media | digital | website design
  • 10. How do you choose the candidate that best matches your corporate culture? Or... do they choose you? thinktank media social media | digital | website design
  • 11. Candidate gains Company gains insights into... insights into... - The company - The candidate - Personality - Personality - Communication - Communication style style - Attitude - Attitude - Connections - Connections - Values - Values thinktank media social media | digital | website design
  • 12. Personal Brand thinktank media social media | digital | website design
  • 13. Scouting on Social Media thinktank media social media | digital | website design
  • 14. “Social media assists us to understand the person and their potential fit into our workplace culture” Ben Acott Director, thinktank media thinktank media social media | digital | website design
  • 15. Hiring: 3 Staff Profiles | Twitter | Prezi | Recruitment Site thinktank media social media | digital | website design
  • 16. Staff Profile Name: Matt Bannon Job Title: Head Developer & Strategist Hired: 2009 First Contact: Twitter Second Contact: Tweetup Third Contact: Face to face in the office Hired: After 4 weeks Skills: Highly skilled web developer with a sound cultural fit with thinktank media and its vision. WE APPROACHED HIM thinktank media social media | digital | website design
  • 17. Staff Profile Name: Warren Davies Job Title: Senior Account manager Hired: 2010 First Contact: Twitter Second Contact: thinktank media event Third Contact: Prezi and email Hired: After 8 weeks Skills: Highly experienced within PR and social media, strategy development and campaign creative HE APPROACHED US thinktank media social media | digital | website design
  • 18. Senior account manager Warren Davies Prezi.com thinktank media social media | digital | website design
  • 19. Staff Profile Name: Justine Leonard Job Title: Junior web developer Hired: 2009 First Contact: Recruitment site Second Contact: Phone Third Contact: Interview Hired: After 6 weeks Skills: CMS and PHP WE APPROACHED HER thinktank media social media | digital | website design
  • 20. Oooh... (Got the skills to pay the bills) Y website’s so fly! (And if you need that, I’m freelance) our Pullin’ mad ROI Y customers will spend their cheese! our Conversion rates... conversion rates so high! thinktank media social media | digital | website design
  • 21. thinktank media social media | digital | website design