5. ALEXA IS AMAZON’S CLOUD-BASED VOICE SERVICE.
▸ Alexa can be accessed from either Amazon or 3rd Party
hardware or apps.
▸ Alexa is linked to one or more Amazon accounts.
▸ Echo is to Alexa as iPhone is to Siri
▸ Alexa is not really part of AWS
6. ALEXA IS A CONSUMER PRODUCT & BRAND
▸ Users know they’re talking to Alexa and they already have
a ‘relationship’ with her.
▸ Alexa knows who a user is as they have linked their device
to their amazon account.
7. ALEXA HAS SKILLS
▸ The Alexa service has a number of built in features, such as
shopping lists, jokes, alarms, general knowledge etc.
▸ 3rd parties can then create skills (apps) to provide
additional functionality on the Alexa platform
▸ Every Alexa device is able to access the full range of skills
▸ A skill doesn’t know which device accessed it just the user
account.
10. OVERVIEW
▸ Lex was announced at ReInvent 2016 in Preview
▸ General Availability April 2017 (US East)
▸ Platform for conversational applications
▸ Lex is Whats inside Alexa
11. HOW TO TALK TO LEX
▸ Supports Both Speech and Text interfaces
▸ Bring your own access method or device
▸ SDKs for Android & iOS
▸ REST Endpoints
▸ Channel Integrations, Slack, Facebook, etc.
12. PLATFORM NOT A PRODUCT
▸ Lex is the underlying platform which the bots run on.
▸ Users don’t know its Lex
▸ Support for multiple voices via Polly
▸ Because its bring your own access there is no wake word
▸ Lex is part of AWS
13. LEX ALEXA
‣ Speech or Text Interface
‣ Multiple Voices available
‣ Single Function ‘Bots’
‣ Build your own client
‣ Integration with 3rd parties (Facebook)
‣ Speech Only
‣ Single Voice
‣ Platform for multiple Skills
‣ Available on all devices