Increasing Customer LTV Using Paid Media

•

4 gefällt mir•1,492 views

With so much focus being spent on acquiring new customers, we often forget about what we can do to drive customer loyalty. Paid Media is a great channel for loyalty strategies and this presentation from #SAScon looks at lots of ideas you can add into your paid media campaigns across AdWords, Bing Ads, Facebook, Instagram and Linkedin.

Marketing

7xMore expensive
To acquire new customers than it is to resell to
existing ones

65%Of consumers
Say that receiving rewards impacts their
frequency of purchase
Source: Social Annex

80%Of shoppers
Would switch stores or brands when offered a
compelling promotion
Source: Access Development

88%Of consumers
Say they trust online reviews as much as personal
recommendations

92%Of consumers
Regularly or occasionally read online reviews for
businesses

Increasing Customer LTV Using Paid Media

Weitere ähnliche Inhalte

Was ist angesagt?

Digital for Customer Engagement - Biju Bhaskar

Thoughtworks

Wi-Fi Offload Summit - Monetise Thyself

AirTight Networks

Customer Experience Is The New Loyalty: Or is it the Other Way Around?

TheIdeaVillage

Restaurant Wi-Fi Primer: Retail Analytics and Social Integration

AirTight Networks

Ecommerce Forum: 20 Big Ideas (Roger Willcocks, Screen Pages)

Screen Pages

The hidden power of micro-conversions - eCommday 2016

Valentin Radu

Tips to Improve your Buyers' Involvement

Biztech Store

Search for Integration: How leading UK brands have delivered Success

I Spy Marketing

Digital Marketing Of Education

Michles Smith

Nicereply Pitch Deck 2016

Viktor Magic

Trust In Business

Mike Comer

What Happens When A Digital Native Vertical Brand's Journey Turns Physical

National Retail Federation

Automated Shopping Cart Abandonment - Ross Kramer, Listrak

AspDotNetStorefront

eGain Digital Day 2016 - Keynote 2: Operationalise Digital Transformation in ...

Mark Fenna

Salgsproduktivitet og effektiv sagsbehandling

Microsoft

Improve B2B customer payment experience without added risk - Enterpay at MPE ...

Enterpay

If you are an online retailer, optimizing each dollar you spend in your paid search is crucial to acquiring new customers efficiently, and driving new traffic to your site. This webinar co-hosted by Spyfu is here to give you all the details on why most companies stop their connection with customers at paid search, missing out on the opportunity to create a trustworthy relationship during that initial experience.

Power your PPC with the Voice of the Customer [Webinar Slide Deck]

Trustpilot

8 Tips to Procure More Customers for Your Small Business

GMR Transcription Services, Inc

The Selfless Retailer: Winning Customers in the Age of Disloyalty

National Retail Federation

Segmentify Personalised Emails

Segmentify

Was ist angesagt? (20)

Digital for Customer Engagement - Biju Bhaskar

Wi-Fi Offload Summit - Monetise Thyself

Customer Experience Is The New Loyalty: Or is it the Other Way Around?

Restaurant Wi-Fi Primer: Retail Analytics and Social Integration

Ecommerce Forum: 20 Big Ideas (Roger Willcocks, Screen Pages)

The hidden power of micro-conversions - eCommday 2016

Tips to Improve your Buyers' Involvement

Search for Integration: How leading UK brands have delivered Success

Digital Marketing Of Education

Nicereply Pitch Deck 2016

Trust In Business

What Happens When A Digital Native Vertical Brand's Journey Turns Physical

Automated Shopping Cart Abandonment - Ross Kramer, Listrak

eGain Digital Day 2016 - Keynote 2: Operationalise Digital Transformation in ...

Salgsproduktivitet og effektiv sagsbehandling

Improve B2B customer payment experience without added risk - Enterpay at MPE ...

Power your PPC with the Voice of the Customer [Webinar Slide Deck]

8 Tips to Procure More Customers for Your Small Business

The Selfless Retailer: Winning Customers in the Age of Disloyalty

Segmentify Personalised Emails

Mehr von Samantha Noble

Futuristic Paid Media Strategies

Samantha Noble

Driving customer loyalty through paid media in 20 strategies

Samantha Noble

Dominating the Paid Media Universe

Samantha Noble

Audience - The Super Power of PPC

Samantha Noble

Harnessing the Power of Audience through PPC

Samantha Noble

How to Compete on Google Shopping (#brightonseo)

Samantha Noble

Corporate and Personal Social Media

Samantha Noble

The Google Revenue Generator

Samantha Noble

How to compete in the world of Google Shopping

Samantha Noble

The world of remarketing is forever changing and with so many new features being released, it isn’t always easy to stay ahead of the game. Remarketing used in the right way can yield fantastic results for any business. In this presentation, I am going to look into some of the features you may or may not be using. Some of the key lessons include: · Best practices for implementing the code · Creating targeted lists using demographics and conditions · Smart Lists and who should be using them · Optimising tips and techniques for better converting campaigns · Remarketing Lists for Search Ads · Real life example targeting strategies

Reach, Follow & Convert With Targeted Remarketing

Samantha Noble

Paid Search Analytics - SES London 2014

Samantha Noble

Remarketing with Google Analytics - SES London 2013

Samantha Noble

Managing Your Brands Reputation Online - On The Edge Bristol 2012

Samantha Noble

Mehr von Samantha Noble (13)

Futuristic Paid Media Strategies

Driving customer loyalty through paid media in 20 strategies

Dominating the Paid Media Universe

Audience - The Super Power of PPC

Harnessing the Power of Audience through PPC

How to Compete on Google Shopping (#brightonseo)

Corporate and Personal Social Media

The Google Revenue Generator

How to compete in the world of Google Shopping

Reach, Follow & Convert With Targeted Remarketing

Paid Search Analytics - SES London 2014

Remarketing with Google Analytics - SES London 2013

Managing Your Brands Reputation Online - On The Edge Bristol 2012

Kürzlich hochgeladen

Brand experience Peoria City Soccer Presentation.pdf

tbatkhuu1

What is Google Search Console and What is it provide?

riteshhsociall

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Call girl Jaipur

In the annals of bizarre and unsettling mysteries, the “Circleville Letters” stand out as a chilling and enigmatic series of correspondences that have puzzled investigators and captured the public’s imagination for decades. Spanning several years and intertwined with tragedy, conspiracy, and unanswered questions, the story behind the Circleville Letters continues to intrigue and haunt those who delve into its perplexing details.

Unraveling the Mystery of The Circleville Letters.pptx

elizabethella096

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Call Girls In Safdarung Enclave Arjun Nagar Whatsapp +91 9654467111 Delhi ⛟ Open 24 Hrs, ☎ Booking Short 2000 Night 6000 ALL HOME/HOTEL SERVICE DOORSTEP SERVICE IN/CALL & OUT/CALL SERVICE WITH MANY OPTIONS AVAILABLE DELHI GURGAON & NOIDA SERVICE IN REASONABLE RATES FROM LOW TO HIGH PROFILE STAFF’S. Call Girl Number~24X7~Call Girl Services, New Delhi, Delhi OutCall Rate Call Girl Mahipalpur,Call Girl Connaught Place,Call Girl Nehru Place,Call Girl Chanakyapuri,Call Girl Paharganj,Call Girl Dhaula Kuan,Call Girl Moti Bagh,Call Girl Karol Bagh,Call Girl Greater Kailash,Call Girl Naraina, Call Girl Katwaria Sarai,Call Girl Janakpuri,Call Girl Kalkaji,Call Girl Lajpat Nagar,Call Girl Palam,Call Girl Malviya Nagar,Call Girl Mehrauli,Call Girl Govindpuri,Call Girl Sarojini Nagar ,Call Girl Neb Sarai,Call Girl South Ex,Call Girl Munirka,Call Girl Saket,Call Girl Chattarpur

Call Us ➥9654467111▻Call Girls In Delhi NCR

Sapana Sha

The+State+of+Careers+In+Retention+Marketing-2.pdf

Social Samosa

Aryabhata I, II of mathematics of both.pptx

tegevi9289

Social Media Marketing PPT-Includes Paid media

adityabelde2

This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.

Foundation First - Why Your Website and Content Matters - David Pisarek

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

Uncover Insightful User Journey Secrets Using GA4 Reports

VWO

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

How to Leverage Behavioral Science Insights for Direct Mail Success

Aggregage

BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL

DIGISHIFT INDIA +918368319550

Defining Marketing for the 21st Century,kotler

AmirNasiruog

In her talk, Natalia will introduce the absolute essentials of the International SEO Strategy, Process and Execution. Through the 5 essential International SEO tools we will also learn about the international SEO mindset, which is no less important than the toolset itself. From troubleshooting, data analysis, rank tracking and improvement implementation, we will cover the must-haves between the tools, that at the same time, don't break the bank. Without going too far away from Google, we will touch base on tools that are also relevant to Baidu and Yandex SEO tasks. Never done any International SEO before? Perfect! This talk will equip you with actionable steps to go and try the international SEO approach yourself, for the very first time! A seasoned SEO expert who has done International in the past? Make sure your tools and approaches are up to date. As with any SEO area, International SEO is never boring.

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

SearchNorwich

Brand Strategy Master Class - Juntae DeLane

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Kürzlich hochgeladen (20)

Brand experience Peoria City Soccer Presentation.pdf

What is Google Search Console and What is it provide?

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Unraveling the Mystery of The Circleville Letters.pptx

How to Create a Social Media Plan Like a Pro - Jordan Scheltgen

Call Us ➥9654467111▻Call Girls In Delhi NCR

The+State+of+Careers+In+Retention+Marketing-2.pdf

Aryabhata I, II of mathematics of both.pptx

Social Media Marketing PPT-Includes Paid media

Foundation First - Why Your Website and Content Matters - David Pisarek

Digital Strategy Master Class - Andrew Rupert

Uncover Insightful User Journey Secrets Using GA4 Reports

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

BDSM⚡Call Girls in Sector 150 Noida Escorts >༒8448380779 Escort Service

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

How to Leverage Behavioral Science Insights for Direct Mail Success

BUY GMAIL ACCOUNTS PVA USA IP INDIAN IP GMAIL

Defining Marketing for the 21st Century,kotler

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15

Brand Strategy Master Class - Juntae DeLane