You can learn to read this slide work about layouts, typography and so many other things!

1. 1

2. The arrangement of visual elements on a page
2

3.  When planning your advertising, you need to
consider:
 the objective of the campaign (your goals)
 how much to spend (your budget)
 who to target (your audience)
3

4.  the type of advertising you'll use (your
strategy)
 when you will advertise (your calendar or
schedule of activity)
 how to monitor your success (your results
4

5.  Art director
 Copywriter
 Visualiser
5

6. 6

7.  AIDCA formula ( Attention,
Desire, Conviction, Action)
7

8. First, grabbing the attention of your prospect
8

9. Then, peaking their interest in your product or
service
9

10. Then, generating desire for your product or
service
10

11. Next, developing conviction within your prospect
11

12. Finally, inspiring your prospect to take action
12

13. 13

14. 14
Thumbnail Sketches
Art director and copywriter work
together for possible idea
Discuss the heading and type of art
Make sketch with very rough
thumbnail

15. 15

16. 16
Choose several of his thumbnail
sketches having different layout
One with the heading, Down the left
side and Right
One might have roughly sketched
photo or smaller box for photo

17. 17
Use those Rough layout for tight Layout
Headlines and artwork is placed in
their proper position
Size of the element and Style of print
should be accurate

18. 18
Final layout stage showing ad exactly as
it is printed
Reviewed by all involved at the agency
Finally taken to the client for approval
and final changes

19. 19
LAW OF UNITY
All parts should be unit to make a
whole
Can be Distributed by irritating
borders and different colors.

20. 20
Best Contrast
Good use of white space
Use of Pictures

21. 21

22. 22
Should be well balanced
“Optimistic” Balance
“Symmetrical” Balance

23. 23

24. 24
Static but obtained a sense of
movement
Simple paragraph but general flow
should be pleasantly rhythmic

25. 25

26. 26

27. 27
Avoid extra contrast
Sharps colors and jerky contras
Deliberate intention for Bombastic
offers
Harmony helps to create unity

28. This applies particularly to the type size used for different widths of copy: the
wider the width (or measure) the larger the type size, and vice versa.
28

29. 29

30.  Text size
 Text width
 Like in power Pont 18 size
30

31. Visibility depends on the scale of tones and colors, some appearing to recede,
others appearing to advance. Black looks closer to the eye than grey, and
red is the most dominant color.
 Tone of color
 Colors of text
 Colors for headline
31

32. 32

33. 33

34. 34

35. 35

36.  The rule here is that all emphasis is no emphasis as occurs if too much bold type is
used, or there are too many capital letters.
36

37.  All emphasis no emphasis
37

38.  To much bold
 To much capital
38

39.  The space in add
39

40.  Space in adds
40

41.  Give clarity and legibility to message
41

42.  Attention getting
42

43. you may not like good boy
you may not
like good boy
you may
not like
good boy
 depending upon suction
43

44.  Visual explanation of text
44

45. (1) line drawing
(2) wash drawing
45

46.  A drawing done using only narrow lines.
46

47.  A picture made by laying on washes of
watercolor.
47

48.  Give clarity and legibility to message
 Attention getting
48

49.  Example
you may not like good boy
you may not
like good boy
you may
not like
good boy
49

50.  Visual explanation of text
 designed for integration in published
media, such as posters, flyers, magazines,
books, teaching materials, animations,
video games and films'
50

51.  Arrangement of type
 Written language
 Spacing
 Style of text
 Symbols
 Display
 Readable
51

52. 52

53. 53

54.  1 Learn the Basics
 2 Watch Your Kerning
 3 Be Aware of Font Communication
 4 Alignment
 5 Choose a Good Secondary Font
 6 Size Matters
 7 Use Typography As Art
 8 Find Good Inspiration
54

55. 55

56. 56

57. 57

58. 58

59. 59

60. 60

61. 61

62. 62

63.  Set by hand
 Upper and lower case
 Capital and small letters
 Mechanical setting
 Individual charactrics
63

64.  Keep Your Line Lengths Short
 Have Purposeful Hierarchy
 Practice Appropriate Word Spacing
 Use The Correct Alignment
 Always Design For Your Audience
 Never Use Display Fonts For Body Copy
 Don’t Think Of White Space As Empty Space
 Consider Your Medium
64

65. 65

66. 66

67. 67

68. 68

69. 69

70. 70

71. 71

72. 72

73. A printing process that
generated columns of type on a
scroll of photographic paper,
using a phototypesetter.
73

74. 74

75. 75

76. 76

77.  Storyboard:
 Special effects:
77

78. 78

79. 79

80. 80
when you watch any TV commercial
then you also judge that some effects
are show there which is not possible in
real life that’s special effects.

81.  Rana Sami
 Business Administration Department
 University of Sargodha
 BBA Student 2013-17
 Cell: 0300-6117262
 Email: ranasami247398@gmail.com
81