There are several types of markets where buyers and sellers can meet to exchange goods and services. Markets can exist in physical locations where buyers and sellers gather, or they can exist virtually over communication channels like telephone lines, online, or through email. The main types of markets are consumer markets, business markets, global markets, and non-profit/government markets. Consumer markets involve individuals and families buying goods and services for personal use, while business markets involve organizations buying goods and services for business purposes other than personal consumption. Global markets consist of international transactions conducted across national borders, and non-profit markets involve selling goods and services to charitable organizations that have lower purchasing power.

1. Types of Markets
By : Mohammad Samim

2. What are Markets?
A market is where buyers and sellers:
• meet to exchange goods and services
• usually in exchange for money
The market may be in one specific place
or
not exist physically at all

3. An Invisible Market?
Markets can exist:
• over telephone lines
• online
• in emails

4. TYPES OF MARKETS
• Let’s start with a definition:
• A market is anywhere where buyers and sellers
come together to transact with each other.

5. TYPES OF MARKETS
•
•
•
•
Consumer markets
Business markets
Global markets
Nonprofit/Government markets
Consumer Market:
The consumer market
represents individuals and families purchasing
goods and services for personal consumption.

6. Continues...
You should be familiar with these:
• consumers interact with sellers
to buy goods and services
• sellers can be retailers using high street shops or
out-of-town stores
• sellers can use other sales media

7. Business Market
• The market of good and services to individuals
and organization for the purpose other then
personal consumption is the business market
• The characteristics of business market
Focus:
The focus of the market is organizations.
They are geographically concentrated. It is
business to business marketing.

8. Continues...
• Profit:
•
The customer buy products for business
use, reselling or making other products. Their
aim is to make profit.
• Demand:
•
The demand for products is generally
inelastic. It is not much effected by price.
Buyers buy in large volume.

9. Continues...
• Relationship:
There is close relationship between the
buyer and the seller. Relationship is important
in marketing.

10. Global market
• Global market consists of transactions that are
devised and carried out across national borders
to satisfy the objectives of individuals,
companies, and organizations.
OR
• Companies selling goods and services in
international/global markets.
They are more challenging than local markets.

11. Continues...
• Example:
As we see nowadays China has the largest
global market for smart devices.

12. Non-profitable market
• Companies selling their goods to non profit
organizations such as universities, charitable
organizations, and need to be priced
carefully because these people have lower
purchasing power.

13. ANY QUESTION ?