What is Social TV? Why will it be big in 2011? How many people use Social TV already? Why football (soccer) is the best subject for a social TV service? Analysis brought to you by Sofanatics.com - a Social TV service for sports fans.

1. Social TV - Thoughts
sami@sofanatics.com

2. Social TV
• Online discussions about TV programs
• Television programs as a natural starting point for interaction
• At the moment programs on TV, social actions on other devices
• TV devices are becoming social too when connected to Internet

3. “It seems we are becoming a nation of armchair pundits, sitting watching
TV with laptops at the ready” David McKeown, Intel
Photo: Arria Belli@flickr

4. Activated viewers
• Viewers have become users
• Comments and reactions during the programs
• Discussions, recommendations, check-in's and other fan behavior
between the programs
• Supporting the viewer interaction has become essential when
creating TV concepts

5. CNN Facebook Live Stream-application
Million users updated their FB profile on CNN.com
during Obama inauguration on Jan 20th 2009
Photo: insidefacebook.com

6. Why now?
• Social media has become mainstream
• TV companies activated in Social media
• Device manufacturers adding Internet connections and Twitter,
Facebook etc. apps to their devices
• More and more Social TV services launched

7. LG's view on TV connected to Internet
Photo: LG

8. 2010-2011
• Redshift Research 10/2010: 45 % of all British use Social media while
watching TV
• Nielsen 3/2010: 59 % of Americans surf the Internet and watch TV at
the same time
• Wired: Six tech trends to expect in 2011: one of the trends Social TV
• MIT Tech Review 5/2010: 10 emerging technologies 2010: Social TV
included

9. Twitter and the FIFA World Cup
Record 3283 tweets per second (Denmark-Japan Jun 24th)
Photo: Twitter

10. Sports and social TV
• Sports is the most natural subject for a social TV service because:
‣ Sports event raise strong primitive emotions and a need to share
those feelings with like-minded
‣ Events have a viewer friendly duration and exciting dramaturgical
structure
‣ Sports broadcasts are followed simultaneously all around the
world

11. “There can be no doubt about the religious significance of soccer event”
Desmond Morris / the Soccer Tribe (1981)
Photo: Rodrigo Vieira - www.guideinrio.com

12. Football (Soccer) and Social TV
• Team sports – especially football – works best on Social TV because:
‣ Football is the most popular sport in the world
‣ Biggest football teams have fans all around the globe
‣ Long traditions: Clubs are strong brands that arouse strong
emotions
‣ Extremely developed fan culture: Clothes, mantras, songs and
other social actions strengthen the tribal identity of supporters.
Fans are ready to make sacrifices for their team

13. Sofanatics.com
Manchester United - Liverpool, 9.1.2011

14. You’ll Never Watch Alone™
Sami Kuusela
+358 44 3234 323
sami@sofanatics.com
deepsami