SelfRespection is a technological platform to help with psychological and emotional recovery from disorders. It allows users to track their "SereniMeter" level and connect with buddies. The platform will become a leading provider by integrating mobile features. It will target those with addiction, abuse survivors, and their family/counselors. A 3-pronged marketing plan includes research partnerships, online ads, and promoting usage growth to attract advertisers. Projections estimate $1.5M in revenue by 2013 from cost-per-click and cost-per-impression advertising on the platform with over 1 million users.
2. Self Respect + Introspection =SelfRespection Mantra: Solutions For Serenity Mission Statement: SelfRespection will become the leading provider of technological products to assist in the recovery from psychological and emotional disorders
3. SelfRespection http://www.selfrespection.com Buddies Meetings Steps Calendar Chat Stories Forums Messages Settings Sign Out Help Welcome Bob S. Days Sober: 32 Serenity Inbox 180 1 SereniMeter Alert Alert Level Character Trait Monitor 5 Messages 7 Hugs 2 Buddy Requests 113 Share your feelings SereniMeter Stinkin’ Thinkin’ Share Updates 0 SereniMe Max K.increased his SereniMeter by 1 to 84 5 minutes ago Respond Send a Hug Harry W.completed his 3rd step 16 minutes ago Respond Send a Hug Barney P. I’m trying to start a Wednesday morning Mobile meeting 35 minutes ago Respond Send a Hug Sally L. decreased her SereniMeter by 20 to 56 1 hour ago Respond Send a Hug Total Sobriety for All Members 2,478,156 Days
4. Mobile Integration is the Key to True Interconnectivity Provides the user with their current SereniMeter setting and allows for the value to be changed by entering the new value. Calling In Sends an alert to predetermined buddies that the user needs to call out negative feelings. +Calling In Calling Out Sends an alert to predetermined buddies that the user is requesting to be called immediately. +Calling In Calling 4 Help
12. Rapid growth of Social Networks Social Networks Are Used More Than Email Social networking among US broadband users has grown an impressive 93% since 2006
14. 3-Pronged Marketing Plan Recognition Through Research Partner with Rehab Center Google Trends for Rehab: Online advertising to attract internet savvy Alcoholics
16. Revenue Model CPM (COST PER IMPRESSION) Industry average $5 CPC (COST PER CLICK) Industry average $0.15 Localized/Targeted/Common Advertising Selling Aggregate Data Estimated target of 150 CPM and 100 CPC advertisers by 2013. Estimated user base of 1M by 2013.
