This document discusses features of the Optimiser Marketing Suite tool that allow users to track email reads and link clicks to measure campaign effectiveness. It provides analytics on delivery and open rates, click-through rates, subscriber locations and behaviors, popular content areas, and device and browser usage to help users better segment audiences and personalize content.

1. Optimiser: Track Email Reads and Link Clicks
Tool: Optimiser Marketing Suite
Track Email Reads
and Link Clicks
Measure detailed marketing campaign
effectiveness with in-built intelligent
reports in Optimiser

2. Optimiser: Track Email Reads and Link Clicks
Delivery Rate
Trackdeliveryratefor every
campaignwith detailedanalytics
Data-driven insights provide
bounce rate, open rate and
click-through rate

3. Optimiser: Track Email Reads and Link Clicks
See where your subscribers and their behaviour are for
accurate segmentation and personalisation.
Analyse by Location

4. Optimiser: Track Email Reads and Link Clicks
Gain a deeper understanding of your content and find out
which part interested the audience more.
Click Map

5. Optimiser: Track Email Reads and Link Clicks
A quickinsightinto thedevicesand browsersused.Get a
betterunderstandingof thetechnologybehaviourof your
audienceto createsuitablecontent.
Device Analytics