1. Who would be the audience for
your media product?
Samantha King

2. Music magazines not only shape the tastes of their audience with their content but also react to the
changing tastes of their audience.
New music, new sub genres, new fashions and new audience expectations need to be met by an institution
if they want to maintain an audience.
When I carried out my audience research I found out lots of information about my potential target audience.
I did surveys and interviews to find out what they wanted.
I looked at the audience for products similar to that which I wanted to make.
I produced a profile of my potential audience:
‘Ethan is 19 and is evidently a passionate music fan, he hasn’t got any dependents or responsibilities and so
spends his time engaging with music every day of every week, when he isn’t listening to music or watching
music TV, he is talking to his friends about music, attending gigs or playing instruments and fanaticising
about rock glory. Ethan’s love for rock music is reflected in his choice of friends, hobbies, leisure time,
attitudes, fashion sense and lifestyle. He is the trend setter in his peer group but he is heavily influenced by
musical icons and scenes. He loves the live music experience, opting to go for a mixture of gigs, especially
huge arena shows such as Kings Of Leon and Kasabian. He also enjoys reading magazines to discover new
music which forms part of his social currency, he is very keen to know the new rock bands and icons before
they go mainstream and uses this knowledge as influence within his peers within his friendship circle. Ethan
is also a keen social networker and uses online services to enhance his social life.’

3. Age
Age – 16-25
This age range is reflected throughout multiple elements within my final magazine
product. Firstly, as you can see throughout my entire magazine I’ve opted for a very
straightforward font style and modified it in a distressed, defected, faded manner. This
is particularly used for my masthead font as displayed above. An interpretation of this
could be that it indicates the sense of breaking or even corrupting the standard
conventions, there is a sense of anti-establishment which is greatly reflected in the
type face at the top by the element of distress. These rebellious themes are
stereotypically more so reflected through the persona of people within the age
boundary of 16-25 years. Taking this into account, by having this font style as my
masthead it increases the likelihood of gaining the attraction of my target audience,
leading them to potentially be interested in the magazine and the contents itself.

4. Age
Also the brief headlines for the features in the contents
page indicate a passive reading level which is associated
with the younger audience. This is closely similar to the
idea of text:picture ratio this is due to the basis that this
magazine has a target audience of individuals between the
age range of 16-25 year olds and therefore enjoy more
momentary applications of text. The short-lived headlines
also make it easier for my audience to navigate to their
closest interest rather than being over phased by masses of
information that has no structure.

5. Age
In my double page spread, the
representation of my information and the
content itself greatly attends to my target
audience. The use of a short interview
ensures maintained interest from my
target audience as it is undersized and not
over powering. Also, the lack of further
information creates a suspenseful and
atmospheric impressions, leaving the
audience to want to read more, therefore
completely indulged within the contents
itself. Also the tour dates create the idea
of a poster which is a big attraction to my
target audience, it is imagined that they
have posters on there wall themselves and
it is something that they enjoy and
therefore has a great appeal to them. By
having a pull quote in large lettering draws
the reader in to take their attention to the
small interview of which it is from.

6. Class
Class – Middle class
They will have a disposable income so therefore will be able to afford magazines
and other luxuries to indulge in. This becomes more obvious when examining the
media packs and the brand images they display, for example, clothing brands
such as, fred perry, adidas, topman and entertainment products such as iPods,
high tech cameras, laptops and gaming consoles, along side cosmetic products for
personal grooming all of which are branded with well known trusted labels.

7. Gender
The performer is evidently a female posing for the camera, this
expresses the personality of that reflected within the rock culture,
deviating the social norms and rebelling against traditional
conventions, i.e. rather than angelically smiling for the camera, a
traditional convention of society, the performer is captured to be
screaming with aggression. The females may wish to be like her and
the males may be attracted to her, as my audience is predominately
conventional and straight oppose to being homosexual.

8. Gender
My female model is presented in a very rebellious way which
complement my magazine and its features. This completely subverts the
usual stereotypes of womanly, unforceful behaviours. She is illustrating
a very assertive representation by the stance and facial expressions she
displays herself. These challenge traditional stereotypes of women as
being introvert and also gracious. My target audience is predominantly
white males and therefore this imagery is more likely to appeal to them
and attract them to the product.