Wondering about introducing Social Media to your organisation? This presentation goes through:
1. Internet trends in business and life
2. Digital business insights
3. Personal branding insight and tips
Here for you to learn and enjoy. If you're wondering about any element or have any comments, leave a comment. Thank you! ~Sam
3. Be open-minded
How can I integrate (rather than reject)?
What opportunities are there for me?
What risks to mitigate for our organisation?
4. Agenda
World & Australia internet
trends
Organisational
change
You.
Your
organisation
Your
organisation
5. Agenda
1. Insight to Social Media - trends and case studies.
2. Discussion.
3. Social Media in Business
4. Discussion: What is important for BDM?
5. You.
6. Next steps.
14. Fastest-Growing Social Platform
Active Twitter users 288 million.
21% of the global internet population now use Twitter actively on a monthly basis.
Monthly active users grew 40% Q2 to Q4 2012.
46. Workforce changes
The global economy and micro sourcing creates pressure
for individuals to become more strategic
(as does increasing computing and robotics).
58. Social recruitment
73 percent of employ
use online social
media sites in
recruiting
People tap their
networks, passing
through trust
barriers
49,501
14,878
74. Ford “The major take-away was, if you’ve
got a good product, turn it over to your
customers. Let go of your fear. Turn it over
to your customers and let them tell your
story. Why? First, we had a really good
product that we were proud and very
confident in.
“Second, people don’t trust big companies
and government the way they used to.
They trust third parties… the media,
academics, analysts… But more
importantly, they trust people like
themselves. That’s exactly what we did
with the Fiesta movement. We had 100
people (each provided with a Fiesta and
instructed to do some story telling on social
media platforms). If you couldn’t find
someone in that 100 that was a bit like you,
then that was our fault.”
91. Tips: Personal branding
1. Professional background (& niche) on Linkedin.
2. A free professional website – e.g. about.me
3. Thought leadership on Twitter, Facebook and blogs.
92. Tips: Using Social Media
• Listen: what are people interested in & conversing about?
• Sharing:
– Have courage!
– Remember sharing value will give you benefit longer-term
• Ask for comment
• Provide opportunities for others to add their wisdom
93. Tips: Get Involved
“Take it seriously. Invest the time.
It can be used trivially
(and then so can a telephone)
It can be incredibly powerful, incredibly
influential
Traditional media will become less of a focus.
Online Word of Mouth increasingly important
Tip for CEO's is get to understand it yourself.
Use it yourself.”
Visit the Savage Truth at:
http://gregsavage.com.au/
94. If you don’t yet know about online media, get involved. Theory is
very different to taking time to blog / tweet / use Facebook /
YouTube. Personal use is different to business too.
Learn what works, what’s appropriate. Ask for tips from others.
Share what you learn.
Involve people in your area who
have used online media a lot.
Encourage others to use.
Tips: Social Media
95. Tips: Managing more information
Allow the things that matter to reach you.
Turn off the rest.
98. May you FLY high!
Thank you.
Samantha Bell ~ CEO
Internet Business Strategy and Social Media Coaching.
Checkin to Runway Digital’s Pinterest board for references to material in this
presentation.
Hinweis der Redaktion
Watching TV is now Social (and TV has a lot more competition)