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Better burger
1. Building a Better Burger
Making our best-selling burger into
a healthier menu choice
2. Problem and Solution
Problem: health-
conscious customers
avoid our burger
because of the
calories, fat, and
carbohydrates it contains
Solution: Find alternative
components for the
burger that have less
calories, fat, and
carbohydrates
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3. Bun Nutrition
Our Bun
Calories: 260
Fat: 5 g
Carbohydrates: 45 g
Alternative Bun
Calories: 140
Fat: 2 g
Carbohydrates: 27 g
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4. Cheese Nutrition
Our Cheese
• Calories: 125
• Fat: 9 g
• Carbohydrates: 1 g
Alternative Cheese
• Calories: 70
• Fat: 4 g
• Carbohydrates: 1 g
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5. A Better Burger
Our Best Seller
• Total Calories: 585
• Total Fat: 27 g
• Total Carbohydrates: 46 g
New Better Burger
• Total Calories: 410
• Total Fat: 19g
• Total Carbohydrates: 28 g
5/2/2013 5
0 5 10 15 20 25 30
Best Seller
Better Burger
27
19
Fat (g)
Hinweis der Redaktion
Currently our burger has 20% more calories and 3 more grams of fat than our competition, Carbohydrates are growing in popularity as a dietary concern and our burger is loaded with carbohydrates.
Both buns have sesame seeds. Alternative bun cheese was preferred in taste tests.
Both process cheese products are orange. Alternative cheese has a longer shelf life.Alternative cheese was preferred in taste tests.
Better burger has 30% less calories, 30% less fat, and 40% less carbohydrates than our best seller.