2. Overview
• T Mac was ‘repatriated’ by NBTC in late
2006 to ‘capture the retail banking
market within three years’
• In an attempt to make the CBG
profitable, he set the DSA model
• The DSA was aimed at increasing
revenue by 25% while reducing OPEX by
30%
3. Overview
• CBG Division’s 2008 third quarter business
report reached the head of division T-
Mac .
• Year-to-date revenues had reached N20
billion (about US$135 million), narrowly
exceeding the 'stretch target' set for the
entire year.
• About 75 percent of the division's
phenomenal growth was accounted for by
the DSA (Direct Sales Agents) model
introduced in early 2007.
6. Rational
Choices
Since there is no right way to manage
human resources, the focus should be
on the best fit and alignment with the
Organizational strategy
7. Rational
Choices
Resourcing
125 core sales force
Focused on selling
regular & newly
developed products to
existing customers
Base pay of N 160K
Had other benefits
Hired on a renewable
contract basis tied to
performance
Mandated to
aggressively grow the
market by selling to new
customers
25K base pay+
commissions tied to
performance
No other benefits
Core Staffs DSAs
9. Rational
Choices
• Lag the market
• Raises were based on performance
• Long term tenure wasn’t rewareded
• Large differentials between
employees
Compensation
10. Issues
Spiraling incentive
compensation costs,
Increasing attrition of
the DSA team
Imprudent and highly
inappropriate practices
perpetuated by some
DSAs,
Unhealthy rivalry
between the core sales
team and DSAs,
Poor customer service
satisfaction survey
ratings
13. Recommendations
• Purpose/Objectives has to shine
through loud and clear and be the
driver ( Strategy)
• Use motivation and non financial
incentives
• Use multiple layers of reward
• Increase employee involvement
This template can be used as a starter file for presenting training materials in a group setting.SectionsRight-click on a slide to add sections. Sections can help to organize your slides or facilitate collaboration between multiple authors.NotesUse the Notes section for delivery notes or to provide additional details for the audience. View these notes in Presentation View during your presentation. Keep in mind the font size (important for accessibility, visibility, videotaping, and online production)Coordinated colors Pay particular attention to the graphs, charts, and text boxes.Consider that attendees will print in black and white or grayscale. Run a test print to make sure your colors work when printed in pure black and white and grayscale.Graphics, tables, and graphsKeep it simple: If possible, use consistent, non-distracting styles and colors.Label all graphs and tables.
Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.
This is another option for an Overview slide.
This is another option for an Overview slides using transitions.
What will the audience be able to do after this training is complete? Briefly describe each objective how the audiencewill benefit from this presentation.
Give a brief overview of the presentation. Describe the major focus of the presentation and why it is important.Introduce each of the major topics.To provide a road map for the audience, you can repeat this Overview slide throughout the presentation, highlighting the particular topic you will discuss next.