3. WHAT IS RETIALING
• Retailing involves selling products and services to consumers
for their personal or family use.
• According to Philip Kotler “Retailing includes all the activities
involved in selling goods or services directly to final
consumers for personal, non-business use.
• Retailing may be understood as the final step in the
distribution of merchandise, for consumption by the end
consumers.
• Retailers attempt to satisfy consumers needs by having the
right merchandise, at the right price, at the right place when
consumers want it.
Salman Sadham Safarulla
4. • Retailers are the final business in a distribution channel that
links manufacturers to consumers
• The word retail means the sale of goods or commodities in
small quantities directly to consumers
• Retailing can be defined as a distribution channel function,
where an organization, buying the products from supplying
firms or manufacturing the products themselves, sells these
directly to consumers. (Example: Fab India design clothing
products under there brand itself)
• Through retail promotions they can build product demand and
provide consumer feedback to the product marketer
Salman Sadham Safarulla
5. GROWTH OF RETAIL SECTOR
• The size of Indian retail market in 2010 was
estimated at US$ 353 billion and by 2014, it is
expected to increase up to US$ 543 billion
• Further, the estimated value of current size of
Indian retail market is about 500 billion USD
and by 2020 its value is pegged to be at 1.3
trillion USD.
• Over 20 per cent of India's gross domestic
product (GDP)is contributed by retail sector and
in total employment it contributes eight percent
Salman Sadham Safarulla
6. EVOLUTION OF RETAIL IN
INDIA
• The journey of retail started long back through the
Kirana store in India.
• This is first effort by local shopkeeper.
• The shopping centre concept comes into the existence in
year 1869, with Mumbai Crawford market and Kolkata’s
New Market in year1874.
• The underground shopping complex Palika Bazaar in
New Delhi was established in the late 1970s and mini
malls on the Bangalore's Brigade Road come into
existence in 1980s.
Salman Sadham Safarulla
7. CONTINUATION…
• Government of India entered into the rural India by franchisees
called Khadi Bhandar.
• These stores serve as outlets for products made by village
industry i.e. Khadi, matchsticks, incense sticks, decorative
items made from wood and earth, ahinsak (non-violent) honey,
ahinsak leather items etc.
• The industries came in the retailing in 1980s through dealer
network.
• In 1980s, the big group of textile industry i.e. Raymond,
S.Kumar, Bombay dyeing and Grasim came with this concept
of retailing.
Salman Sadham Safarulla
8. CONTINUATION…
• In the manufacturing sector, the pioneers were DCM group &
Bata. Titan came with an organized retail concept and
establishes number of showroom for premium watches.
• After the 2003, many other organizations either planning to
come into the retail market through the retail store or initiated
the establishment work.
Salman Sadham Safarulla
9. Structure Of Retail Market In India
• Organised and Unorganised (Traditional)
Retail
• The total retail sector in India can be divided into
organized and unorganised sectors.
• The trading activities undertaken by licensed
retailers are categorized as organized retailing.
Licensed retailers are those who are registered for
sales tax, income tax, etc. These include the
corporate-backed hypermarkets and retail chains,
and also the privately owned large retail
businesses.
Salman Sadham Safarulla
10. CONTINUATION…
• Unorganized retail or traditional retail on
the other hand, include a large number of small
retailers that consists of local kirana shops,
owner-manned general stores, chemists,
footwear shops, apparel shops, paan and beedi
(local betel leaf and tobacco) shops, hand-cart
hawkers, pavement vendors, etc
Salman Sadham Safarulla
11. Relative shares of organized
and traditional retail in Indian retail market.
Salman Sadham Safarulla
12. CONTINUATION…
• From the above long journey shows that organized retailing in
India came through a long path and many changes. It means it
is an evolution rather than sudden, revolutionary change.
Salman Sadham Safarulla
13. DRIVERS OF EVOLUTION
• Accelerating Household Income in India
• After the 1991, the income of the educated
middle class houses is increasing at the rate of
3.6%
• It is expected that this rate will be 5.3% in future.
• The rate of growth in the urban middle class is
4.6% as compare to the growth rate in the rural
middle class households
• It is also expected that average real household
disposable income (income minus taxes, adjusted
for inflation) will reach $6,977.
Salman Sadham Safarulla
14. CONTINUATION…
• Change in Population Structure and Choice:
• The Indian population structure is changing now. It consists
more than 60% of people who are below the 30 years.
• The people (20-30 year age group) who affect the buying
pattern of the family are more than 20% of whole
population.
• After the 1991, the income of younger middle class is
increase at higher rate because of open of Indian economy
• The choice of this new young middle class earning people
is also changing and they now shifted from local brand to
global brand, Dhaba to Macdonald, bread to burger and
most important is from money saving to money enjoying.
Salman Sadham Safarulla
15. • Infrastructure development:
• After 2003, India is recognized for all round
development in the important infrastructure sectors.
• The government is investing hugely on the road, port,
aviation.
• All these factors attract the foreign investor to invest in
retail sector.
• Now, the reach of information has easier than previous
years because of the development in infrastructure i.e.
Telecommunication, IT, Internet and satellite TV.
Salman Sadham Safarulla
16. CONTINUATION…
• Now customer is more aware of the product
and their features because of the Internet
accessibility.
• The reach of satellite TV channels is helping in
creating awareness about global products for
local markets.
Salman Sadham Safarulla
17. 10 TOP WORLD’S LEADING
PLAYERS
• Walmart
• Metro AG
• TESCO
• Kroger
• COSTCO
• Schwarz
• Aldi
• Walgreens
• The Home Depot
• Target
Allen Bobby Kurian
18. WALMART
• WalMart is the world's largest company by
revenue, according to the Fortune Global
500 list in 2014
• Walmart is a family-owned business, as the
company is controlled by the Walton family
• founded by Sam Walton in 1962
and incorporated on October 31, 1969.
19. List of leading players in India`s
organised retail market
• Here is the list of leading players in India`s organised retail
market:
• Pantaloons Retail
• Over 1000 stores across 73 cities in India and employs over
30,000 people. The flagship company of Future Group. The
companies also operates in other retail segments such as -
Food & grocery (Big bazaar, Food bazaar), Home solutions
(Hometown, furniture bazaar, collection-i), consumer
electronics (e-zone), shoes (shoe factory), Books: music &
gifts (Depot), Health & Beauty care services (Star, Sitara
andHealth village in the pipeline), e-tailing
(Futurbazaar.com), entertainment (Bowling co.) The
turnover this year was 12500 crores.
Allen Bobby Kurian
20. CONTINUATION…
• K Raheja Group
• They forayed into retail with Shopper’s Stop,
India’s first departmental store in 2001.
• Shoppers Stop has a national presence, with
over 2.05 million square feet area across 39
stores in 17 cities.
Allen Bobby Kurian
21. CONTINUATION…
• Tata group
• Established in 1998, Trent - one of the
subsidiaries of Tata Group - operates Westside, a
lifestyle retail chain and Star India Bazaar - a
hypermarket with a large assortment of products
at the lowest prices.
• Another subsidiary, Titan Industries, owns brands
like “Titan”, the watch of India and Tanishq, the
jewellery brand. Sales turover was 197.13 crore.
Allen Bobby Kurian
22. CONTINUATION…
• RPG group
• One of the first entrants into organised food &
grocery retail with Foodworld stores in 1996
and then formed an alliance with Dairy farm
International and launched health & glow
(pharmacy & beauty care) outlets. Now the
alliance has dissolved and RPG has Spencer’s
Hyper, Super, Daily and Express formats and
Music World stores across the country
Allen Bobby Kurian
23. CONTINUATION…
• Landmark group
• Landmark Group was launched in 1998 in India;
currently owning 100 stores across various retail
formats. The retail ventures of Landmark Group
includes - Home Centre, Centrepoint, Babyshop,
Splash, Shoe Mart, Lifestyle, Max, Lifestyle
Department Stores, SPAR hypermarkets,
Foodmark, Fun City, Fitness First, Citymax India
etc. It is a 3.8 billion dollar company.
Allen Bobby Kurian
24. CONTINUATION…
• Bharti-Walmart
• Bharti have signed a 50:50 percent joint
venture agreement with Walmart’ in which
Wal-Mart will be taking care of cash & carry
and Bharti will do the front-end. Further they
plan to invest USD 7 billion in creating retail
network in the country including 100
hypermarkets and several hundred small
stores.
Allen Bobby Kurian
25. CONTINUATION…
• Reliance
• The company owns more than 560 Reliance
Fresh stores and recently it has also launched
Reliance Mart Hypermart. The company
further plans to launch its hypermart in Delhi /
NCR, Hyderabad, Vijaywada, Pune and
Ludhiana region. The turnover was 4500 crore.
Allen Bobby Kurian
26. CONTINUATION…
• AV Birla Group
• AV Birla Group`s brand portfolio includes brands such
as Louis Phillipe, Van Heusen, Allen Solly, Peter
England, Trouser town. Also, Madura garments is
subsidiary of Aditya Birla Nuvo Ltd. The recently
acquired food and grocery chain of south, Trineth, has
further increased their number of store to 400 stores in
the country. The company also own ‘More’
supermarkets and hypermarkets. Currently it runs 600
supermarket and nine hypermarkets across India. The
turnover was 1700 crores.
Allen Bobby Kurian
27. CONTINUATION…
• Metro
• Metro Cash & Carry, the first company to
introduce cash and carry business, started its
operations in India in 2003 with two Distribution
Centres in Bangalore. Metro offers assortment of
over 18000 articles across food and non food at
the best wholesale prices. Currently Metro
operates six cash and carry centres in Banglaore,
Hyderabad, Kolkata and Mumbai.
Allen Bobby Kurian
28. CONTINUATION…
• Fabindia (or Fabindia Overseas Pvt. Ltd.)
• Indian chain store retailing garments, furnishings, fabrics
and ethnic products handmade by craftspeople across rural
India. Established in 1960 by John Bissell
• opened its first retail store in Greater Kailash, New Delhi.
Today it has over 170 stores across India and abroad, and is
managed by his son, William Bissell.
• The products of Fabindia are mainly sourced from villages
helping to provide and sustain rural employment in India.
They are currently produced by over 40,000 artisans and
craftspeople across India. The hand-crafted products also
encourage good craftsmanship.
Allen Bobby Kurian
29. SKILLS REQUIRED
• Retail is a popular industry, so it's imperative
to find out what the in demand skills are,
acquire these skills and give yourself a
competitive advantage over your fellow
applicants.
• Business Focus
• Personal Effectiveness
• Relationship Management
• Critical Thinking
Allen Bobby Kurian
30. CONTINUATION…
• These competencies include a range of typical skills that
employers are looking for in applicants, such as:
• excellent communication and interpersonal skills
• good standard of IT and numeracy
• effective influencing and negotiation skills
• strong customer focus
• ability to work under pressure and to tight deadlines
• analysing and problem-solving skills
• commercial awareness
• flexibility
• strong time-management skills
• attention to detail
• demonstrable leadership and management qualities
Allen Bobby Kurian
31. ROLES AND RESPONSIBILITIES
• Customer Relation Executive
• Assistant Jobs
• Salary for MBA Fresher starts from 15000-
25000 (Salary is Negotiable according to our
performance)
32. ROLES AND RESPONSIBILITIES
• STORE MANAGER
• you are responsible for all operational tasks in ensuring
the smooth functioning of the store.
• This includes a lot of coordination between various
teams. For instance, you will be required to coordinate
with the category managers to ensure the supply of
various products,
• talk to the Human resources to handle the employee
availability during various shifts, execute the
requirements as detailed by the various departments
within the company including marketing and legal.
• Anoop Sir in Fab India(Kottayam) is a Good
Example
Salman Sadham Safarulla
33. ROLES AND RESPONSIBILITIES
• Category Manager
• The job of a category manager is to ensure
that the inventory level of the products in the
category are kept at optimal levels.
• The category manager position is largely a
supply chain position where you are required
to handle demand effectively.
Salman Sadham Safarulla
34. ROLES AND RESPONSIBILITIES
• Store Marketing Manager :
• The job of the marketing manager in a retail store
is to coordinate and execute the various branding
and marketing functions within the store.
• if your company has signed a deal with Nestle to
promote their chocolates, then the marketing
manager coordinates with the sales team of
Nestle to procure the banner and is responsible
for deploying these promotional campaigns
within the store.
Salman Sadham Safarulla
35. Work your way through the
corporate ladder in retail.
36. REFERENCE
(A). Johree Rajan,Singh Ruhbani and Makhaniya
Karan:”KIRANIZATION OF INDIAN MALLS:
The Snow White and the Seven Dwarfs Effect”.
(B). The 2008, 2007,2006,2005,2004 A.T.
Kearney global index development index
(D) www.indiainbusiness.nic.in
