A talk given at 180 Degrees Consulting conference about: - the future of business - the evolution of the corporation - new business models - purpose and values-led business - design-led events - B Corp / Benefit Corporations - Wildwon and our work

1. B Corp
Logo

2. MY STORY

3. @sallyrhill
@wildwonprojects

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@wildwonprojects

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@wildwonprojects

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@wildwonprojects

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@wildwonprojects

10. A BRIEF HISTORY OF THE CORPORATION

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@wildwonprojects

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@wildwonprojects

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@wildwonprojects

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@wildwonprojects

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@wildwonprojects

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@wildwonprojects

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@wildwonprojects

19. BENEFIT CORPORATIONS
@sallyrhill
@wildwonprojects

20. B CORP VIDEO
@sallyrhill
@wildwonprojects

21. @sallyrhill
@wildwonprojects

22. What is a B Corporation?
o B Corp certification is to sustainable business what Fair Trade
certification is to coffee or Green Star Rating is to sustainable buildings.
o B Corps are certified by the nonprofit B Lab to meet rigorous standards of
social and environmental performance, accountability, and transparency.
@sallyrhill
@wildwonprojects

23. 1104 B Corporations 60+ Industries 30+ Countries 1 Unifying Goal
@sallyrhill
@wildwonprojects

24. B Lab
Europe
27% of the B Corp Community is outside the U.S.
B Lab
Australia
and New
Zealand
Sistema B
Brazil - 10.24.13 2013 - 2014 2014
@sallyrhill
@wildwonprojects

25. Why Become a B Corp?
B Corps want to be part of something bigger than themselves, but for many, becoming a
B Corp also has to make business sense. B Corp Certification helps companies:
Differentiate from Pretenders
Find their tribe
Benchmark performance
Reconnect with their core values
Partner with Peers around the world
@sallyrhill
@wildwonprojects

26. We can inspire individuals to act on their values
@sallyrhill
@wildwonprojects

27. The B Impact Assessment – What does it measure?
Governance
Accountability
Transparency
Workers
Job Growth
Compensation & Benefits
Work Environment
Employee Ownership
Community
Suppliers
Local
Diversity
Charity/Volunteerism
Environment
Energy Use
Facilities
Supply Chain
Manufacturing
+ Social Enterprise Business Models
Beneficial Products/Services
Targeting Underserved Communities
Beneficial Supply Chain
@sallyrhill
@wildwonprojects

28. The growth of B Corp businesses has been matched by:
- advances in public policy & creation of a new legal form
- impact investment
@sallyrhill
@wildwonprojects
B Corporations - Public Policy - Impact Investing

29. @sallyrhill
@wildwonprojects

30. BEING B CORP
@sallyrhill
@wildwonprojects

32. PROGRESS 2013 VIDEO

33. THE WILDWON SECRET SAUCE

34. 1. HOW YOU MAKE THEM FEEL..

35. Insert photo of Benedetta @ B Corp breakfast

36. 2. STRETCHING THE EVENT HORIZON

39. 3. PARTNER POWER

40. @sallyrhill
@wildwonprojects

41. 4. WALK A MILE IN THEIR SHOES

42. Walk a mile in their shoes

43. Walk a mile in their shoes

44. 5. DESIGN PRINCIPLES & FOLLOWING YOUR NORTH STAR

45. RALLYING THE TROOPS
“I WAS THERE (MAN!)“
TRIGGER EPIPHANY / THE SHIFT
THIS IS DAY 1
A CULTURE OF EXCELLENCE, NOT PASSIONATE
AMATEURISM
HEAVYWEIGHT IMPACT, FEATHERWEIGHT FOOTPRINT
@sallyrhill
@wildwonprojects

46. BE MEMORABLE
WELCOME ME TO THE POINT OF ‘WOW
CONNECT ME WITH THE PEOPLE I’M DESIGNING FOR
SHOW ME THAT I ALREADY HAVE
EVERYTHING I NEED TO START
UNLOCK THE POTENTIAL IN ME & MY ORGANISATION
A COMMUNITY OF PROFESSIONALS WHO WANT TO USE
THEIR POWERS FOR GOOD
@sallyrhill
@wildwonprojects

47. THERE’S A REVOLUTION HAPPENING

48. THERE’S A NEW WAY OF DOING BUSINESS IN TOWN
(IN FACT THERE ARE MANY WAYS)
BUSINESS TYPE EG.
B Corps Patagonia, Whole Kids, Warby Parker
Collaborative Consumption Air BnB, GoGet
Old Way
Conscious Capitalism Marque Lawyers, Intrepid Travel
Circular Economy Manufacturers Interface Flor, Renault
Social Enterprise Bread & Butter Project
Impact Investors Small Giants, xo
@sallyrhill
@wildwonprojects

49. OLD WAY NEW WAY
Rape, pillage —> philanthropy B Corp & Impact Investment
Old Way
Linear economy
(take, make, throw away)
Circular Economy
cradle-to-cradle
Think in silos Think in systems
Resilience through efficiency Resilience through diversity
Business for profit (only) Business for people, purpose (& profit maybe)
CSR, doing ‘less bad’ Net positive & restorative business
Financial accounting & externalities Whole system or ‘true cost’ accounting
@sallyrhill
@wildwonprojects

50. @sallyrhill
@wildwonprojects

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@wildwonprojects

52. Wildwon Projects Pty Ltd
ABN: 57 161 208 699
www.wildwon.com.au
@WildwonProjects
THANK YOU
wildwon.com.au
sally@wildwon.com.au
Suite 401, Zara Tower,
61-65 Wentwor th Avenue,
Sydney 2000
Contact: Sally Hill
sally@wildwon.com.au
+61 (0)412 788 501