Google new trends

1. GOOGLE
IN DEPTH
Sally M. Jarkas

2. AGENDA
• About Google
• How Google works
• Google Timeline
• Google great improvements
• caffeine
• panda
• penguin
• hummingbird
• Hummingbird algorithm
• Google new trends after hummingbird

3. ABOUT GOOGLE
Google
Google is an American
multinational corporation
specializing in Internet-
related services and
products. These include
search, cloud computing,
software, and online
advertising technologies

4. HOW GOOGLE WORKS
1- Google sends out web crawlers(spiders -
Googlebots), that go through all the web pages on
the WWW.
2- these bots are made up of millions of computers
that surf the Web like human , but all the time
Googlebots are working on crawling and re-
crawling websites .
how often a site is crawled depends on how quickly content
changes (newspaper site different from static one)
Crawlin
g

5. 3- the bots also detects all links on the site , which
are then put into a queue system for crawling later
on.
so finally we get this
4- Then taking the data on them back to
Google’s servers.
The web is like a book with millions of pages , and
Google’s job is to index that book
HOW GOOGLE WORKS
Crawlin
g

6. - Copies of all crawling pages are stored in
Google’s index database.
- Google index is well over 100,000,000 gigabyte
- Google has spent 1 million computing hours
building the index
Indexin
g
HOW GOOGLE WORKS

7. When user types in a query in the search engine ,
the index will match the query with all the webpages in which the query
terms appear and then return the pages for the search results .
Web pages are ranked on terms of relevance before they are displayed on
the result page .
Ranking
HOW GOOGLE WORKS

8. HOW GOOGLE WORKS
Google Big picture

9. GOOGLE TIMELINE

10. • Content on the web is blossoming. So
we need more fresh and fast data.
 Old index had several layers , updated
every couple of weeks. To refresh we
would analyze the entire web, which
meant there was a significant delay
between found a page and made it
available.
 With Caffeine, Google analyze the web
in small portions and update our search
GOOGLE GREAT IMPROVEMENTS
Google Caffeine

11. It was designed to punish pages that have been
spamming Google.
spam, it’s when people do things like “keyword
stuffing” or “cloaking” that violate Google’s
guidelines.
Google Penguin
GOOGLE GREAT IMPROVEMENTS

12. • Panda is designed to target
pages that aren’t spam but
aren’t great quality.
• Quality over quantity is also
quickly becoming a new
industry standard.
Google Panda
GOOGLE GREAT IMPROVEMENTS

13.  rolled out September 2013
it ‘s affect 90% of searches worldwide
 its name comes from being Precise and fast
It’s the biggest change to search algorithms since
Caffeine in 2010
“Hummingbird is primarily aimed at giving
Google’s search engine a better grasp at
understanding concepts instead of mere words
“ Amit Singhal
Google hummingbird
algorithm
GOOGLE GREAT IMPROVEMENTS

14. features of hummingbird
• It’s about meaning(things), not just(strings)
keywords (the mind reading algorithm)
• The Knowledge Graph
• It’s a natural evolution in search “real”
speech patterns(NLP)
• It’s all about mobile (short query –
conversation)
Google hummingbird
algorithm
GOOGLE GREAT IMPROVEMENTS

15. contextual meaning && user intent
Hummingbird works best with voice search
(conversational) used in Chrome
Google hummingbird
algorithm
GOOGLE GREAT IMPROVEMENTS

16. Hummingbird in practice
Conversation (part 1)
Google hummingbird
algorithm
GOOGLE GREAT IMPROVEMENTS

17. Conversation (part 2)
Google hummingbird
algorithm
GOOGLE GREAT IMPROVEMENTS

18. Conversation (part 3)
GOOGLE GREAT IMPROVEMENTS
Google hummingbird
algorithm

19. Hummingbird Give users the ability of
comparison
GOOGLE GREAT IMPROVEMENTS
Google hummingbird
algorithm

20. Comparison between old and new algorithm
Before
GOOGLE GREAT IMPROVEMENTS
Google hummingbird
algorithm
After

21. GOOGLE GREAT IMPROVEMENTS
Google hummingbird
algorithmGoogle new trends after
hummingbird

22. BEST PRACTICES FOR MAKING YOUR
WEBAPP SEO-FRIENDLY
 Website Title
 Mach title with content
 Create unique , accurate , brief but descriptive page
title
 Website Content
 Make sure you have the right content
 Carefully Consider the Language Used In Web
Content
 Focus more on conversational phrases and
synonyms
 Focus on Consumer Needs and Intents(Use
structured data )
Google new trends after
hummingbird

23. BEST PRACTICES FOR MAKING YOUR
WEBAPP SEO-FRIENDLY
Website URL
 Use words that are relevant to your
site’s content and structure are
friendlier for visitors navigating the
site
 Clean up spammy directories, even
old ones
 Avoid exact match anchor links
 avoid unnatural links

24. BEST PRACTICES FOR MAKING YOUR
WEBAPP SEO-FRIENDLY
 Images –related information : <img alt
attribute>
 Use robot.txt file which tells search engines
weather
they can access and crawl parts of site
 Google advise to tap into Google webmaster
tools
 Freshness of the site.
 Mobile-First Focus Create mobile sitemap and
submit it using google webmaster tools
 Better Active Participation on Google+

25. <title>Michael Jordan
Biography - Facts,
Birthday, Life Story -
Biography.com
</title>
<li><a href=“people/michael-
jordan-9358066?page=1#early-
life">Early Life</a>

26. <li>
<a
href="/
mobile
">Mob
ile</a>
</li>
<img src="/imported
/images/Biography/Images/Profil
es/J/Michael-Jordan-9358066-1-
402.jpg" alt="Michael-Jordan">

27. There are billions of searches each day
on Google
The instant previews load in 1/10th of a
second on average
Since 2003 google has answered 450
billions new queries
16% of searches google sees everyday
are new
Statistic
s
HOW GOOGLE WORKS

28. REFERENCES
http://googleblog.blogspot.de/
https://www.youtube.com/user/Google
http://support.google.com/
http://searchengineland.com
http://moz.com/google-algorithm-change
http://www.forbes.com/profile/sergey-brin/
http://www.forbes.com/profile/larry-page/
http://www.pizzahut.com/nutritionpizza.html
http://www.biography.com/people/michael-jordan-9358066
http://forbes.com