Designed and ran an effective online marketing campaign for a local business analyzing the various metrics based on the web analytics results.

1. -Harish Kumar Kambam - Pulkit Chadha -Pavankanth Mukthi -Rahul Tekchandani -Salil Deshmukh Google Online Marketing Challenge

2. Agenda About SkyCenter Weekly Analysis Learnings Recommendations Campaign Overview Goals & Results Outcomes

4. Campaign Overview Avg. Price Avg. Tickets booked Conversion Value $48 2 $96

6. Goals & Results Results Goals Increase in Revenue Conversion Estimated Average CTR Average CPC $1500 15 1.25 % 45 cents Online Advertising $5209 Advertising Budget $200 ROI $2000 1000% $5209 38 1.16% 52 cents

7. Weekly Campaign Analysis

8. Changes in Max CPC No. Of Keywords - 160 No. AdGroups - 5 Week 1 - Learning

10. Paid Traffic Week 1 - Learning

11. No. Of Keywords - 210 No. AdGroups- 7 Zero Conversions on Weekends Very high Max CPC Week 2 - Experimenting

12. Paid Traffic Week 2 - Experimenting

13. Launch of Spring Break campaign No. Of Keywords - 210 No. AdGroups- 8 Week 3 - Optimization

14. Paid Traffic Week 3 - Optimization

15. Effective AdGroups Campaign Summary

16. Outcomes, Learning's and Recommendations

20. Thank You

21. Links About SkyCenter Week 3 - Analysis Outcomes Campaign Overview Goals & Results Campaign Summary Learnings Week 1 - Analysis Recommendations Week 2 - Analysis

22. Overall Campaign Result

23. Sample Ad Text