1. Build and Attract Consumers with a LinkedIn
Page | Social Media Strategy
While several companies and small businesses use company pages on Facebook, many of
them overlook the ability of a LinkedIn company page. Developing a professional appeal to
consumers provides a "trust-like" factor. This is something several businesses miss in the online
world.
LinkedIn has been around for years and was considered the first "real" professional social
network. While there were a few who came before them, LinkedIn presented a style and appeal
we could find in the offline world. Today it is one of the most notable websites worldwide.
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Utilizing LinkedIn starts with your profile's 4 main pages:
* Overview
* Careers
* Products and Services
* Analytics (only available to page admins)
Company integration in each area is a crucial step to enticing potential consumers to utilize your
services. Without the proper wording, it's possible they will look elsewhere. Think of the
company page as a resume where people come to compare similar competitors. A first
impression is all it takes to win-over a potential client. It's also the fast track to failure.
The Overview is going to be the "introduction" of your company or business. In order to get the
most from this area we suggest implementing a keyword strategy. It's very important for the
information to flow naturally, but it's just as important to have keywords within the content.
However, "any" keyword is not the goal. You should take the time to find out what consumers in
your niche market is searching for in the search engines.
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Think of the Careers pages as your selling piece. There are different options available to make
your presentation stand out more to potential clients. One of the best additions to this area is the
custom content modules. There are three of them available and they give any professional the
opportunity to showcase areas of the business your viewers want to see.
We like to think of the Products and Services area as your "top product" section. Whatever your
best service or product is, provide informative content about it in this area. If you have other
benefits, list them below. This will turn people onto your best deal, but for those who don't need

2. it they can look at everything else you have to offer.
Then of course, the Analytics section is for you and you alone. It's there to provide you details
on how people are reaching your page. Whether it is through keywords, marketing strategies, or
referrals, it's a huge bonus. It allows you to find the best approach when attracting potential
customers.
If you don't have a LinkedIn profile, I highly recommend creating one for your business. Looking
professional and having another traffic outlet are both beneficial pieces to your business.
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