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Step Process to
DEVELOP AND ACHIEVE
Your Sales Vision
Maximizing your sales teams performance
is about more than focusing on day to day results
It involves focusing on
achieving a long term vision
Having a clear sales
vision provides
focus and direction
for you and your team
V-G-S-T is a powerful
framework that helps you
develop and achieve your
sales vision
The V.G.S.T. Framework
Vision1
2 Goals
Strategies3
4 Tactics
Creating your Sales Vision1
Creating your sales vision
means answering the question:
Where do you want to be?
“To be one of the top five districts in sales in the company
within the next 12 months.”
Example
Develop a sales vision
that is attainable
within 6-18 months
A sales vision must be
challenging, attainable,
and realistic enough to
be achievable
Translating the Sales Vision
into Goals
2
Focus the broad vision by converting it to one or more goals
The more specific your goal, the easier
it’ll be for the team to understand,
commit, and work towards it
Identifying Tactics3
Strategies describe specifically how you will
achieve the goals
“Increase sales volume by 10% by June 30.”
Example
Strategies to achieve this could involve:
• Increasing your team’s sales coverage
by hiring additional salespeople
• Running a special sales incentive
program for the sales team
• Targeting key accounts to grow
existing business
Example
Identifying Tactics4
Identify specific action steps,
or tactics, you’ll take to
implement each strategy
Identify major activities or benchmarks
Specify target dates for completion
Clearly define responsibilities and other
resources needed
Developing and achieving your sales vision is a
key sales leadership ability
By following the V-G-S-T
process you and your team
can reap the benefits of
sales vision
Learn how to transition star sales
reps into high performing sales
managers!
COMPLIMENTARY OFFER
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By David Jacoby
@DiJacoby

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