Like many universities, DeVry University used to have loads of data locked up in various back-office systems. Join us to learn how DeVry integrated multiple back office systems with Salesforce to create a 360 degree student view that they leverage for more intelligent student lifecycle management and a collaborative work environment. DeVry will also discuss and demonstrate how they built dozens of custom apps on the Salesforce1 Platform including admissions management, attendance tracking, test case management, online application, performance tracking, DeVry System status, project management, a Student Community and more. Who Should Attend: - Recruiting - Admissions - Enrollment Management - Academic Affairs - Student Affairs - Support Services - IT Speakers: John Cunningham, Director of Enterprise Architecture and Salesforce Solutions, DeVry Education Group Erinn Gordon, Business Systems Analyst, DeVry Education Group

1. /Salesforce.comFoundation
@SFDCFoundation
Connected Campus:
Integrating With Systems of Record
July
29,
2014

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statements.

3. Enterprise Cloud
Computing
Market Share
#1
World’s Most
Innovative
Company
2011, 2012, 2013
#1
Market Leader:
Enterprise, MidMarket,
SMB & Sales Force
Automation
#1
#1 in Enterprise Cloud Computing
& CRM

4. 1%
Product
Equity
Time
620,000+
Hours
Service
$65M+
Grants
22,000+
Higher Education
+ Nonprofit
Organizations
1:1:1 Model
Adopted by

5. 360° student view
CommunicationsRecruitment
Student Success
& Retention
Advancement
Become a Connected Campus:
Put Your Students at the Center
Community
Engagement

6. Systems of Engagement
Manage Data
Anonymous
One-Way Relationships
Independent Transactions
Mass Marketing
Systems of Record
Manage Relationships
Known
Two-Way Relationship
Connected Experiences
1:1

7. Connect Everything with the Salesforce1 Platform
Enhance your student experience
Connect all your data
Service students directly
Connect Back-office Data Connect Identity Silos Connect Constituents
Mobile and social app agility layer
Build apps in days not months
Integrate with Ellucian, Oracle, or
any back office system
One Identity for faculty, staff,
students, and applicants
Access all apps with one login
Customize and extend with open
API’s
User Name
Password
Login

8. Featured Presenters
John Cunningham
Director of Enterprise Architecture
& Business Cloud Solutions
DeVry Education Group
Erinn Gordon
Business Analyst
DeVry Education Group
Sandra Sanvido
Sr. Director, HE Marketing
Salesforce.com Foundation

9. Connected Campus:
Integrating with Systems of Record

10. PAGE
Agenda
1. Overview of DeVry Education Group
2. Problem Statement
3. Road to Implementation
4. 360 Degree View
5. Solutions and Demo
6. Results
7. Roadmap
10

11. PAGE
DeVry Education Group is a global provider
of educational services and the parent
organization of multiple institutions.
The purpose of DeVry Education Group is to
empower its students to achieve their
educational and career goals.
• Customer since 2004
• 10,000+ Licenses across all salesforce.com orgs.
• 750K Community/Portal Users (Students)
• 13 salesforce.com orgs.
• 2 different languages (English & Portuguese)
Overview of DeVry

12. PAGE
Problem Statement
• Multiple CRM Systems
• 1 CRM had applicant information
• 1 CRM had student information
• Difficult to see an entire snapshot of student
experience
• Difficult to collaborate between admissions and
student support groups
• 1 CRM system difficult to customize for business
needs
12

13. PAGE
Choosing the Platform
13

14. PAGE
Road to Implementation
• Iterative Approach
• Blueprinting Process
• Design/Construction/QA/
Training
• UAT
• Deployment
14

15. PAGE
Implementation Statistics
• Implemented in 9 months
• 3 project tracks
• Impacted 7 institutions, over 10,000+ internal users, 750K
Portal users and over 20 different business groups.
• Archived and/or converted 7 years worth of data to be
searchable via the system
15

16. PAGE
360 Degree Student View
Student
Prospect
Data
Application
Data
Opportunity
Data
Advising
Notes on
Students
Student
Financial
Data
(ProSam)
Student
Information
(Banner)
Student
Request
Information
16

17. PAGE
Logical Model
17

18. Solutions

19. PAGE
Applications Built on Platform
• SSWA
• MCD1
• Requirements Tracker
• Inquiry Management
• Case Management
• DSAMS
• Bookbase
• Quarterly Audit
• Event Management
• System & Campus Status
19

20. PAGE
Student Support Professional Assignment
• Automated Assignment
of SSP to Student
• Student gets assigned
an SSP once their
application is approved
20
Student
Prospect Data
Application
Data
Opportunity
Data
Advising
Notes on
Students
Student
Financial
Data
(ProSam)
Student
Information
(Banner)
Student
Request
Information

21. PAGE
MyCompass Day 1
21

22. PAGE
MyCompass Day 1
22

23. PAGE
MyCompass Day 1
23

24. PAGE
MyCompass Day 1
24

25. PAGE
Advising Notes for Students
• Centralized place to see
notes about student and
understand what student
has been calling in about
• Logging Interaction with
students that don’t require
additional workflow
25
Student
Prospect
Data
Applicatio
n Data
Opportuni
ty Data
Advising
Notes on
Students
Student
Financial
Data
(ProSam)
Student
Informatio
n
(Banner)
Student
Request
Informatio
n

26. PAGE
Student Information from Banner
26
Student
Prospect
Data
Applicatio
n Data
Opportuni
ty Data
Advising
Notes on
Students
Student
Financial
Data
(ProSam)
Student
Informatio
n
(Banner)
Student
Request
Informatio
n

27. PAGE
Student Outreach
• Customized case management to
conduct outreach for student
retention
• Automated task attempts for
outreaching to student
• Allows for tracking of number of
students that enroll and their
reasons for not enrolling
27
Student
Prospect
Data
Applicatio
n Data
Opportuni
ty Data
Advising
Notes on
Students
Student
Financial
Data
(ProSam)
Student
Informatio
n
(Banner)
Student
Request
Informatio
n

28. PAGE
Case Management
28
Student
Prospect
Data
Applicati
on Data
Opportu
nity Data
Advising
Notes on
Students
Student
Financial
Data
(ProSam
)
Student
Informati
on
(Banner)
Student
Request
Informati
on

29. PAGE
Docusign
• Students can electronically
sign required admission and
academic documents
• Triggers case workflow for
approval of documents
29
Student
Prospect
Data
Application
Data
Opportunity
Data
Advising
Notes on
Students
Student
Financial
Data
(ProSam)
Student
Information
(Banner)
Student
Request
Information

30. PAGE
Standard Text
• Standard Case
Comments added to
specific case types
• Ability to add and edit
the standard comment
• Ability to add standard
text to an email
30
Student
Prospect
Data
Application
Data
Opportunity
Data
Advising
Notes on
Students
Student
Financial
Data
(ProSam)
Student
Information
(Banner)
Student
Request
Information

31. PAGE
Self-Service Student Community
31
Student
Prospec
t Data
Applicati
on Data
Opportu
nity
Data
Advising
Notes
on
Student
s
Student
Financia
l Data
(ProSa
m)
Student
Informat
ion
(Banner
)
Student
Request
Informatio
n

32. PAGE
Results
• Consolidated CRM systems to have 1 CRM platform for all
business groups
• SSP Automated assignment reduced a three week long
manual process to a 2 minute automated process
• Provided tool for business groups to collaborate and have all
important information on a student
32

33. PAGE
Roadmap
• Enhance service application
• Continue automation of
manual processes
• Develop better reporting
metrics to make better
decisions on process
improvements
• Increase Self-Service
Capabilities
33