1. Green Building Materials

2. The built environment has a great impact on the natural
environment, human health, and the economy.
According to the EPA, building operations alone account for:
40 percent of energy consumption;
72 percent of electricity use;
13.6 percent of potable water consumption;
38 percent of CO2 emissions;
30 percent of the U.S. solid waste stream; and
40 percent of raw material consumption.

3. • BCC estimates the value of the U.S. green building materials market at $21.1 billion in 2005. This figure is expected
to rise to $21.9 billion in 2006 and to $27.9 billion by 2011, an AAGR of 4.9% over the next five years.
• Structural building materials accounted for nearly three-quarters of the U.S. green building materials market in
2005, followed by interior materials (13.8%), exterior materials (11.2%) and plumbing/wiring/fixtures (0.1%). Exterior
building materials are growing at a faster rate (i.e., an AAGR of 10% through 2011) than any other product segment,
and as a result are expected to increase their market share to 15.7% by 2011.
• Turning to individual products, oriented strand board (OSB) had by far the largest sales of any green building
product in 2005 and is expected to remain in first place through 2011, despite price erosion, which will reduce the
value of sales over time. Other top-selling green building materials included i-joists, glue laminated timber and fiber
cement.
Report Code: ENV007A, Published: September 2006, Analyst: Andrew McWilliams

4. Green as a product line
• Reduce waste and cost
• Recycle material
Green as a policy
• Environmental
friendly product
• ISO 14000
• ISO 18000
Green holistic
• Communication
among firm
• From design to
decommission
Generation of Green Building Materials

5. Green Innovation
Product
• Recycle
material
• Energy saving
• Roof Garden
• Non VOC
Process
• Zero carbon
process
• Pre
fabrication
Service
• Green
Consultant
• Waste
management

6. Solution
Product
Service
Knowledge

8. Material
• From
recycle?
• Organic?
• Renewable?
• Toxic?
• Ease to get?
• Source of
material
Process
• ISO 14000
• Waste
management
• Low energy
consumption
• Low carbon,
zero carbon
Logistic
• Transport
distance
• Energy use of
transport
• Handling
• Packaging
Install
• Zero waste
• Modular
system
• Fast
fabrication
• Non toxic
• Low/ zero
VOC
Usage
•Reduce
energy usage
•Generate
energy
•Reduce or
recycle
resources
•Create better
environment
• Life time
Dispose
•Reuse
•Recyclable
•Organic waste
•Non toxic
waste
•Ease of
demolition
Value Chain Analysis – Green Building Materials

10. Competition
for green
technology
New Green
Technology
Need of Green
product
Customer
Substitution
Technology
for Green
Green
Supplier /
Resource
Demand from
Green
Consumer
Green Policy
/ Regulation
Government
7 forces of Green Strategy