1. A Lean Startup Case Study
Dimitar Stanimiroff
dimitar@ovia.me
@Stanimiroff

3. the
BIG LAUNCH

4. FAIL: No Paying
Customers

8. Test Assump?ons

9. the
M
V
P

10. GeBng
out of
The Building

11. THE
results

12. Crea?ng New Market Vs.
Bringing a New Product to
An Exis?ng Market

13. Constraints: Recruitment
consultants are petrified
by New Technology

14. • Average size – 16,000
employees
•Staff turnover of 10%
•Cost per hire ‐ $4,000

15. Finding out more about your target
market: The importance of talking to
domain experts

17. 9 months 3 months
(product development) LAUNCH no paying
no paying customers
customers

18. 9 months 3 months
(product development) LAUNCH no paying
no paying customers
customers
9 months 3 months
(product &customer) LAUNCH 3 Fortune 500
development
paying signed, 8+ trailing
customers

19. Lets talk!
Contact:
dimitar@ovia.me
Twi]er: @stanimiroff
LinkedIn: in/stanimiroff
Web: www.ovia.me