Impact and role of media in our society

1. ROLE AND IMPACT OF
MEDIA IN OUR SOCIETY
P.SAI LIKITH
17311A04W4
ECE - E

2. CONTENTS:
 IMPORTANCE OF MEDIA
 IMPACT OF MEDIA
 ROLE OF MEDIA
 ADVANTAGES
 DISADVANTAGES
 OUR RESPONSIBILITIES

3. IMPORTANCE OF MEDIA
• Media is the most popular tool of
communication
• The word global village has been given to the
world just because of media.
• Importance of media in nation building
cannot be neglected.

4. IMPORTANCE OF MEDIA
• Media is very integral part of our lives therefore
they generate popular interest and debate about
any social problem.

5. IMPACT OF MEDIA IN SOCIETY
• The media,known as the fourth pillar of
democracy has a huge impact on society.
• There are both positive and negative impacts
media has on society.
• Some are media effects are changes in:
 knowledge
 Attitude
 Behaviour

6. ROLE OF MEDIA IN SOCIETY
• Flow of information
• Interpreter of information
• Watchdog function

7. Duty and Responsibility of Media
• It should be truthful,fair and objective.
• It should follow agreed codes of ethics and
professional conducts.
• It should represent the public and should speak for
them even.

8. ADVANTAGES OF MEDIA
• Helps in getting awareness about the world.
• Helps in bringing the world together.
• Cheap way of communication.
• People know what is wrong and right.
• Helps in research and analysis.
• Entertain people.
• Advertisement has been made very easy.

9. DISADVANTAGES OF MEDIA
 It can spread false information about people and
events ,which can be extremely dangerous.
 It can lead to ruin of reputation sometimes. It is
possible for one to create an anonymous account.
Such accounts can be used for malicious reasons such
as spreading rumors.
 This can even lead to cyber bullying.

12. Powerful strength of media
• Ability to bring the change both on a social and
government level is the most powerful strength
of media in any society.

13. Our Responsibility!!!...
• We should seriously think about the
revolutionary changes in the media and work
for the improvement and better future of
this sector.

14. MASS MEDIA:
DON’T USE IT TO IMPRESS PEOPLE,,,,,
USE IT TO IMPACT PEOPLE……….

15. THANK YOU…