Introduction of Instagram .i.e how the Instagram start and the history and how it works . and what are the features of this social networking site .

1. Group No. 5
Meenu prasad , saikrushna guntapelliwar ,sulbha dherange ,apeksha
bhoge ,swapnaja rachalwar
INSTAGRAM

2. INTRODUCTION
 Instagram running on iOS
 Original author(s) :Kevin Systrom, Mike Krieger (Burbn, Inc.)
 Developer(s) :Facebook
 Initial release: October 6, 2010
 Development status: Active
 Operating system :iOS 7.0 or later;Android 2.2 or later;Windows Phone 8
 Size :9.93 MB
 Available in: 25 languages
 Type :Photo and video
 License :Freeware

3.  Alexa rank :26 (April 2015)
 Website: www.instagram.com

4. BRIEF DESCRIPTION
 Instagram is an online mobile photo-sharing, video-sharing and social
networking service that enables its users to take pictures and videos, and
share them on a variety of social networking platforms, such as Facebook,
Twitter, Tumblr and Flickr.
 Users can also apply digital filters to their images. The maximum duration for
Instagram videos is 15 seconds.
 The service rapidly gained popularity, with over 100 million active users as of
April 2012 and over 300 million as of December 2014.
 Instagram is distributed through the Apple App Store, Google Play, and
Windows Phone Store.
 Support for the app is available for iPhone,iPad, iPod Touch, and Android
handsets, while third-party Instagram apps are available for Blackberry 10
and Nokia-SymbianDevices.

5.  The service was acquired by Facebook in April 2012 for approximately US$1
billion in cash and stock. In 2013, Instagram grew by 23%, while Facebook,
as the parent company, only grew by 3%.

6. HISTORY
 Instagram began development in San Francisco, United States, when
Systrom and Brazilian Krieger chose to focus their multi-featured HTML5
check-in project, Burbn, on mobile photography. The name "Instagram" is a
portmanteau of "instant camera" and "telegram.“
 On March 5, 2010, Systrom closed a US$500,000 seed funding round with
Baseline Ventures and Andreessen Horowitz while working on Burbn. Josh
Riedel then joined the company as Community Manager. Shayne Sweeney
joined in November 2010 as an engineer and Jessica Zollman was hired as a
Community Evangelist in August 2011.
 In January 2011, Instagram added hashtags to help users discover both
photographs and each other. Instagram encourages users to make tags both
specific and relevant, rather than tagging generic words like "photo," to make
photographs stand out and to attract like-minded Instagram users.

7.  Facebook made an offer to purchase Instagram, along with its 13 employees,
for approximately US$1 billion in cash and stock in April 2012, with a plan to
keep the company independently managed.
 Since the app's launch it had used the Foursquare API to provide named
location tagging. In early 2014, after being purchased by Facebook, the
company was switched to usingFacebook Places.

8. USERS
 By December 2010, Instagram had 1 million registered users. In June 2011
Instagram announced it had 5 million users and it passed 10 million in
September of the same year. In April 2012, it was announced that over 30
million accounts were set up on Instagram.
 In December 2014, Instagram co-founder Kevin Systrom announced that
Instagram has 300 million users accessing the site per month.
 Instagram announced that 100 million photographs had been uploaded to its
service as of July 2011. This total reached 150 million in August 2011.
 By May 2012, 58 photographs were being uploaded and a new user was
being gained each second. The total number of photographs uploaded had
exceeded one billion.

9. DEMOGRAPHICS
 Instagram's users are divided equally with 50% iPhone owners and 50%
Android owners.
 While instagram has a neutral gender-bias format, 68% of Instagram users
are female while 32% are male.
 Instagram's geographical use is shown to favor urban areas as 17% of US
adults who live in urban areas use instagram while only 11% of adults in
suburban and rural areas do so.

10. TRENDS
 Weekend Hashtag Project
 Throwback Thursday
 Selfies

11. FEATURES AND TOOLS
 16 different Instagram filters available
 users can connect their Instagram accounts to Facebook, Twitter, Tumblr and
Flickr.
 Instagram created web profiles which allows users to use their Instagram
account like a social media site.
 Explore Tab

12. AWARDS
 the runner-up for "Best Mobile App" at the 2010 TechCrunch Crunchies
 at number 66 in the "The 100 Most Creative People in Business in 2011".
 In June 2011, Inc. included co-founders Systrom and Krieger in its 2011 "30
Under 30" list.
 In December 2011, Apple Inc. named Instagram "App of the Year" for 2011.
 Instagram won "Best Locally Made App" in the SF Weekly Web Awards in
September 2011.