2. TV advertising began to lose strength to face the ads that have
been rampant on the Internet. Compared to TV, the Internet has its main
attraction for companies that want to attract customers from around the
world, cross-regional, cultural, gender and age.
TV is only able to attract local consumers in addition to the cost of
advertising is relatively expensive. Could be, within the not too distant
future, the Internet will replace TV as well as TV advertising technology
replace things that can be done by radio in the past.

3. By using internet advertising, the marketer or company will find out
who, where, when and how consumers are reading the advertisements
published on the internet. Some of the information they have access to are :
 Who watches your Ads
 Where people see your ads
 When people see your ads
 How they see your ads
 How they got to your ads
 Where they click after they see your ads
 Get personal information about your customer (Name, Address, Email)
 Option to buy immediately

4. And for customer, the biggest benefit is the ability
to purchase right after seeing the ad, they can click it and
buy it directly. Compared to TV ads that we see, if we
want to buy, then we should be out of the house and go
to the store to get it.
The following will be explained in more detail on
the advantages and disadvantages of each media.

6. 1. Range
The world seemed limitless with a digital network or
online. Limitation of city, county, state to look artificial and almost
imperceptibly. This is due to the digital network can be accessed
from any internet connected.
2. Relationship
Hidden potential of digital or online advertising that is
able to establish relationships with people anywhere and find out
in a moment activities. It would be more beneficial for your
advertise quickly and easily delivered, the consumer visits.

7. 3. Creative Opportunities
Through the internet, advertise can be made more
interesting, different, and especially the more 'bite' so long
remembered prospective customers. You can play around with text,
images, to sound. Everything can and be more creative.
4. Update Ads
Unlike TV commercials, which must be periodically updated,
our Internet ads could go for some time without change. If we need
updating, the amendment of the site or our ad is usually a very
simple matter that can be done quickly and easily.

9. 1. Scope
It is a "limited" market that can be conquered, if
you only use the Internet for advertising display. While
more and more people every day are now into the use of
technology and surfing the World Wide Web there are
quite a few of the average consumers out there that are
still on the older forms of advertising as a means to
gather information on certain products and services

10. 2. Additional Cost
If someone will ask for professional services or
any other company to produce the site for their product
or service, this will require additional costs in the
company
3. Crackers
If there are competitors who dislike the way we
advertise and then he will rent crackers and will change
ourlayout of advertise (defacing) us to be bad and have a
bad image to the consumer.

12. 1. Television as an advertising medium is quite effective
in reaching the final consumer.
2. Message from the product can be communicated in
total. Include the audio, visual, and motion . So, the
audience can identify the user of the product and also
imagine that their self using the product.

13. 3. The ad appears unexpectedly (intrusion value)
television advertisements using one's senses and attract
attention the audience. Even when the audience does
not want to watch commercials.
4. The vendor will be easier to sell a product that has
been advertised on television. because consumers have
been know the specifications of the product from the ad.

15. 1. The cost is needed to advertise on television is very
expensive compared the others medium.
2. Advertisement is only shown in a flash. This becomes
a problem for consumers who want to understand the
message that delivered.
3. Segmentation is not as sharp as newspapers and
magazines. So the ads on television has the
possibility to reach the market that are less precise.

17. For marketers to begin looking to networks for
new ways of thinking about the marketing theories and
approaches on Internet advertising holds for all their
advertising practices, online and conventional.
By internet ads, marketers will become more
accountable for their results, and they will pay more
attention to building a total customer relationship.

19. Advertising in the internet is certainly intended that the products or
services known to many people. Advertise digitally is more effective and
profitable than via television or radio.
The trend of young generation who prefer to use internet in their
daily life, forcing the television media to think hard to provide television with
Internet-based. It will can maintain the existence of the use of television
advertising.
By following many advantage of internet ads, TV ads could be
lose its power in several time in the future, such as TV has replace the
power of radio advertising. But we should still be careful in selecting an
online advertising services because not a few who use this opportunity to
deceive prospective customers by pretending to provide a place for
advertising.