Purpose & Style
» Verbal Communication Refers To The Form Of
Communication In Which Message Is
» Communication Is Done By Word Of Mouth And
A Piece Of Writing. Objective Of Every
Communication Is To Have People Understand
What We Are Trying To Convey. In Verbal
The Acronym Kiss(keep It Short And Simple).
» In oral communication, Spoken words are
used. It includes face-to-face
conversations, speech, telephonic
conversation, video, radio, television,
voice over internet.
» In oral communication, communication is
influence by pitch, volume, speed and
clarity of speaking.
» In written communication, written signs or symbols are
used to communicate. A written message may be
printed or hand written.
» In written communication message can be transmitted
via email, letter, report, memo etc. Message, in written
communication, is influenced by the vocabulary &
grammar used, writing style, precision and clarity of the
» Written Communication is most common form of
communication being used in business. So, it is
considered core among business skills.
Clear and Swift
» In a world flooded with E-mail and other text-
based communication, verbal communication
has several advantages over other forms of
» For example, we can slow down and present
points one-by-one and make sure that each
point is clearly communicated and understood
before moving on to the next point. This can
greatly increase both the speed and accuracy of
» Verbal communication is far more precise than
non-verbal cues. No matter how clear we believe
we are being, different gestures have different
interpretations between different cultures and
even between two members of the same culture.
» One famous example is Richard Nixon’s use of the
victory finger salute in Australia, as he was unaware
that the gesture was a vulgarity there.
» However, verbal communication is most effective
when combined with other forms of
communication like body language and gestures to
help cue the intensity of the verbiage.
» Verbal communication is also the most
effective way of explaining intangible
concepts, as problem areas can be readily
addressed and explained.
» Verbal communication also does not use
natural resources in the way that
technological methods or printing can.
» Of course, this does not mean that verbal
communication is the best option in every
circumstance. From a legal point of view, verbal
communication is sometimes problematic because
there is a much smaller chance of an objective
» Verbal communication can also be quickly
forgotten, especially if there are multiple points to
consider. Additionally, there is always the possibility
of miscommunications leading to angry responses
or quick escalation of a situation that could be less
intense in written form.
» Nonverbal communication is the sending or receiving of
wordless messages. We can say that communication
other than oral and written, such as gesture, body
language, posture, tone of voice or facial expressions,
is called nonverbal communication.
» Nonverbal communication is all about the body
language of speaker.
» Nonverbal communication helps receiver in interpreting
the message received. Often, nonverbal signals reflects
the situation more accurately than verbal messages.
Sometimes nonverbal response contradicts verbal
communication and hence affect the effectiveness of
» Our choice of colour, clothing, hairstyles and other
factors affecting appearance are also considered a
means of nonverbal communication. Research
on colour psychology has demonstrated that
different colours can evoke different moods.
» Appearance can also alter physiological reactions,
judgments and interpretations. Just think of all the
subtle judgements you quickly make about
someone based on his or her appearance.
» These first impressions are important, which is why
experts suggest that job seekers dress
appropriately for interviews with potential
» Posture and movement can also convey a great
deal on information. Research on body
language has grown significantly since the
1970's, but popular media have focused on the
over-interpretation of defensive postures, arm-
crossing, and leg-crossing, especially after the
publication of Julius Fast's book Body Language.
» While these nonverbal behaviours can indicate
feelings and attitudes, research suggests that
body language is far more subtle and less
definitive that previously believed.
» “Sounds” here refers to vocal communication that
is separate from actual language. This includes
factors such as tone of voice, loudness, inflection
» Consider the powerful effect that tone of voice can
have on the meaning of a sentence. When said in a
strong tone of voice, listeners might interpret
approval and enthusiasm. The same words said in a
hesitant tone of voice might convey disapproval
and a lack of interest.
Purpose & Style
» In formal communication, certain rules,
conventions and principles are followed while
» Formal communication occurs in formal and
official style. Usually professional settings,
corporate meetings, conferences undergoes in
» In formal communication, use of slang and foul
language is avoided and correct pronunciation is
required. Authority lines are needed to be followed
in formal communication
» Informal communication is done using channels that are
in contrast with formal communication channels. It’s
just a casual talk. It is established for societal affiliations
of members in an organization and face-to-face
» It happens among friends and family. In informal
communication use of slang words, foul language is not
restricted. Usually. informal communication is done
orally and using gestures.
» Informal communication, Unlike formal communication,
doesn’t follow authority lines. In an organization, it
helps in finding out staff grievances as people express
more when talking informally. Informal communication
helps in building relationships.
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