1. SAVEGENIE E-MARKETING PVT LTD
By-
Sahila debbarma
Roll No 202
M2
B2B,B2C Marketing Strategies and Database
Management
Of

2. Industry Overview
• E-grocery- The next big thing in E-commerce
• India is the Sixth largest grocery market
• People from 22-45 years account for more
than 85% of online grocery buyers
• Major Players of E-Grocery are
Bigbasket.com, Aaramshop.com,
localbanya.com, farm2kitchen.com
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3. Online Grocery V/S Traditional Super marts
Parameters Online Grocery Traditional Super marts
Advantages Service, Convenience,
Saves time
Price, Easier to attract
Shortcomings Price, Variety Crowding, Time
Customer
Distribution
Age 25-35,higher Income
People and Tech-Savvy
No Specific Pattern
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4. Growth Drivers of E-Grocery Model
• Increasing Number of Working Population
• Internet Penetration, Rise of Apps, 3G and 4G
services
• Increase in Social Media Marketing
• Increase in Penetration of credit and Debit
Cards
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5. Key Challenges
• Thin Margins
• Building Customer Base
• Stiff Competition
• Handling Supply Chain Management
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6. Company Profile
• Savegenie E- Marketing Private Limited is a E-
Commerce Company
• Incorporated on 8th January,2014
• 3 promoters Mr. Amit Verma, Mr. Uppkar
Aggarwal, Mr. Sharad Goenka
• Paid Up capital of Rs. 9.2 lakhs
• No. Of Employees is 11
• Major Clients Include Sodhi Super Market, GSS
Bazaar, Our Village, Metro Bazaar, Grand Bazaar,
Garg Dastak
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7. The Website
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8. Why Savegenie
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9. Major Competitors
• Pepper tap
• Grofers
• Mera Grocer
• Grocer Max
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10. Differentiation Factors
• Comparison Of stores and brands
• Safe delivery and German Made Boxes
• Price Transparency
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11. Dashboard for the stores
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12. Dashboard for the company
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13. Marketing Mix
• PRODUCT: Savegenie does not have any
physical products of its own or warehouse. It
is a portal which Displays varieties of
products of stores on its website like grocery
items, household items, personal care, baby
care, health care, cosmetics, etc.
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14. Contd.
• PRICE: Sells on ‘’on store price’’ which is
being fixed by respective stores. Savegenie
does not sell on MRP
• PLACE: Savegenie is a virtual online market
which provides marketplace to stores to sell
their products by displaying them on the
website. Currently Savegenie has targeted
entire Gurgaon
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15. Contd.
• PROMOTION: Promoting in every possible
places( corporate, apartments, epicentre,
huda markets, shopping malls) in Gurgaon.
Promotional discounts
• PHYSICAL EVIDENCE: No physical
environment as it has only the interactive
website
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16. Contd.
• PROCESS: Customer places order, Savegenie
and stores get notification. Stores pack
orders, save genie's van and delivery boys
pick orders from stores and deliver to
customers
• PEOPLE: People related to the company are
number of customers, employee, manager,
marketing team, IT team, Operations team,
customer service
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17. Process Over-View
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18. Product Mix
8%
15%
15%
12%
31%
7%
2%
2% 7%
1%
Volume
Drinks
Grocery & Staples
Snacks & Sweets
Household
Personal Care
Tins Jars & Cooking
Bread & Dairy
Baby
Cereals & Instant Meals
Health Care
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19. SWOT Analysis of Savegenie
SWOT
Strength
• Multi functional website
•Endless customers
•Quick delivery
Weakness
•Limited reach
• Zero presence in social
media
• No market research
Opportunities
•Rise in mobile apps
• Target customer around
65%
Threats
• more competitors in the
market
• Nearby retailers shops have
delivery on call options

20. Activities Undertaken
• B2B Sales For Market Penetration
• B2C Sales For Consumer Awareness
• Database Management
• Delivery and Market Research
• App Testing
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21. Observations
• Shopkeepers having a good grip in the market
does not want to go online
• The website had errors in the database. E.g.
Wrong image, wrongly categorized
• B2C helped in acquiring customers but not
many
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22. Findings
• Look for better ways to build awareness
among the customers
• Need to have patience while dealing with the
customers
• Heavy advertisements and promotions are
needed to sustain in the market
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23. Learning/Contribution
• Converted nearly 20 stores for Express
Delivery and 1 store for bulk delivery
• Complete knowledge about the product
being sold
• Total sales process
• Basic Concepts of starting a startup
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24. Recommendations
• Promotion and advertisements should be
continuously done for months to survive in
the market
• Company should come with its app soon
because most of the people are app users
• On time delivery is required to sustain
customers
• Expand the company’s horizon in different
locations
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25. Thank You
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