Impel provides a pay-as-you-go CRM solution that can scale to thousands of users. It offers a wide range of functionality including call center operations, marketing, sales, service, and more. The solution is configurable and customizable, and can integrate with other systems. Impel focuses on the Indian market and provides phone, online, and email support.

1. Impel Value Proposition
• Uncomplicated pay-as-you-go model
• Start using it now!
• Scale to 1000s of users seamlessly
• Configure in minutes, Customize in hours
• Integrate with any systems
• Built and supported in India
Industry Segments Functions
• Call Centers • Activity Planning, Unplanned Calls
• Consumer Services • Bill-of-Material (Basic)
• Education and Education Service Providers • Billing / Invoicing
• Healthcare services and manufacturing
• Bundling / Offer management
• Hospitality and Entertainment
• Life Sciences • Call Center operations (via Asterisk)
o Inbound & Outbound calls, Predictive Dialing
• Manufacturing
• Professional Services (IT, Legal, Repair, etc.) • Collection Management
• Retail • Coupons (SMS, email, print)
• Training • Email Client with Folder support
Value Proposition • Expense Management
• Field Reporting - sales/inventory - via SMS
Rs 0 to 5 Cr business
• Breadth of functionality • Inventory Management
• JustDial integration, email, etc. o Inbound, Outbound, Transfers, Barcodes
• Price-point • Knowledge Base, FAQs
• Lead Management
Rs 5 to 50 Cr business o JustDial, SMS, Upload, Web)
• Bi-directional SMS • Loyalty Management
• Configurability • Marketing Campaign Management
• Workflow
• Mass Email and Mass SMS campaigns
Rs 50 to 500 Cr business • Most CRM functions available via SMS
• Depth of functionality • Opportunity Management
• Alerts and Workflows • Order Management
• Customization • Payment plans
• Integration - SAP, etc.
• Point-of-Sale (Basic)
Overall • Product Catalog
• India-focused features and functions • Quota/Target Management
• Phone / online / email support • Quotation Management
Features • Quote-to-Cash process
• Sales Automation
• Bi-directional SMS o Accounts, Contacts, Opportunities,
• Configurable columns, pages and objects Activities
• Geo-coded PIN Codes, tracked STD Codes
• Service Request management
• Google Maps integration
• Territory Management
• High data security
• Integration via Web Services • Test Center
• Mega-tenancy • Ticket Management (Web, email, SMS)
• Mobile / Touch-phone app • Warranty / AMC Management
• Multi-lingual product
• Outlook Sync
• Type-based data structures
• Workflow – alerts, roll-ups, updates
www.impelcrm.in
Impel Team Q3 2011 Page 1