Revolver Entertainment would be the best company to distribute the film because they are based in London, the desired location for distribution, they specialize in similar independent and obscure films, and their promotional stunts would help gain attention for the unknown film. Funding may be obtained through the British Film Institute, which handles lottery funding formerly through the UK Film Council, as Revolver has worked with them in the past.

1. What kind of media institution
might distribute your media product
and why?
Sarah Byard.

2. Our film is a British independent film, so it would be appropriate for
us to find a British independent distribution company, or a company
that specialises in British independent films. From research, we
found three suitable companies. We came across other distribution
companies, but they were either too family-friendly (Walt Disney) or
too large-budget (Paramount).

3. Revolver Entertainment
would be a good company for
our film to be distributed
because:
• They specialise in obscure,
independent films, and
Location: London and LA their promotional stunts
would be very beneficial,
Specialities: obscure films, seeing as we’d have next to
promotional stunts no budget to do it
Past films: Chatroom, Jekyll ourselves.
& Hyde, Macbeth • They have an office in
London, where we would
Established: 1997 hope to distribute, but
Independent?: Yes. their LA office would also
Compatibility: 10/10 be beneficial for breaking
into the US market.

4. Entertainment Films would
be suitable because:
• They are based in London,
where we would hope to
distribute.
• They have released
mainstream films and
Location: London. have been around a long
Specialities: none. time, so they have a good
reputation.
Past films: Seven, Lord of • They have experience in
the Rings trilogy, The psychological thrillers.
Notebook.
However,
Established: 1978 • Their mainstream success
Independent?: Yes. is also a downside: would
Compatibility: 6/10 they even consider our
film?

5. Milestone would probably
not be a good company for
Milestone Films our film because:
• They are based purely in
the USA, which means
Location: USA. we’d have to straight
away attempt to break
Specialities: into the US market.
documentaries, American • They specialise in
independents. American independents,
Past films: Bon Voyage, not foreign imports, so
The Exiles, I Am Cuba. we would not get
priority.
Established: 1990 • Their past films do not
Independent?: Yes. go along with our kind
Compatibility: 7/10 of film.

6. • I decided to go with Revolver Entertainment to distribute
our film because they are based in the area we hope to
distribute in, they specialise in our type of film and their
promotional stunts would help us to gain more attention
to our film.
• Their past films go along the theme of our film. For
example, Chatroom and Jekyll and Hyde are
psychological thrillers and Macbeth also deals with the
issues arising in our film, such as murder, loss of sanity
etc.
• They have also worked with funding companies, so it
would be easy for us to get funding.

7. We want to distribute in London, because as you can see from the table, it is an
extremely good and profitable place to distribute films to. Revolver is based in London,
showing that it would be good to let them distribute our film because they are in the
place that’s profitable.

8. Promotion for our film.
These stunts
Hundreds of these gained these
were thrown off the films a lot of
roof of the attention,
Manchester Arndale something our
Centre to promote film will
Dead Man Running. require
because we
are an
unknown
This bed was in Waterloo group to the
Station. They got a woman film industry.
to sleep in the bed for `12 This is why
hours to promote ‘Sleeping Revolver
Beauty’, a film distributed would benefit
by Revolver. our film
greatly.

9. Promotion for our film.
• If Revolver were to help us promote our film, we
could possibly do a stunt in London (the place
we’re hoping to distribute to first). As our target
audience would be a more alternative group,
Camden would probably be the best place to do
it.
• We could do a ritual in Camden to gain attention,
or something else that is quite noticeable.
Here, outside Cyberdog, could be a
good place to do it, because as you can
see there are lots of people there.
Cyberdog is practically a tourist
attraction in its own right, so we’d get
lots of attention there. There is a huge
open space in front, and to the side of it
where we could do a publicity stunt.

10. Funding for our film.
The UK Film Council would have been the
most perfect funding organisation for our
film, as they worked with Revolver many However, when the UKFC shut down,
times, such as giving them funding for most of its functions were handed
Shank and Chatroom. However, this shut over to the BFI. The BFI (British Film
down in May 2011 when Conservative-Lib Institute hands out all Lottery
Den coalition decided it wasn’t necessary funding for films. This would be the
and shut it down, probably using the next best organisation for us, as they
money to buy more houses to claim fund independent films in every
expenses on. stage of production, distribution and
exhibition.

11. De conclure…
• Our film would have the best chance of
success with Revolver Films distributing it.
• They could get us promotion and would
distribute our film in the best location.
• They have worked with the UK Film
Council/Lottery Fund, which is now in the
hands of BFI, so they would probably be the
best shot at getting funding.