This is my presentation for the Masters in Management program at IE business school. This is my topic : How do you imagine social interaction within 10 years, taking into consideration the impact of technology on human relations?

1. IE ADMISSIONS PRESENTATION
TOPIC: How would you imagine social interaction
in ten years, taking into consideration the impact
of technology on human relations.
By- SAHAANA SANKAR

2. PRESENTATION OUTLINE
• The Past, The Present And The Future Of Social
Interactions.
• The Social Graph
• Social Networking & The Mobile
• SoMo
• Social Networking - Now
• Social Networking – The Future
• Future Advances To Social Interactions
• Pros
• Cons

3. Social Networking – Past , Present and
Future
Past - Technology had us apart.
Present – Technology has shrunk the world. People stay connected
through social networking. Automation of any anything and everything
has had an impact on our ways of working
Future – Social Networking combined with Mobile will rule the world.
Technology will dictate our lives.
Technology will be humanized – ‘the act of making technology more human’

4. THE LATEST BUZZ – THE Facebook
SOCIAL GRAPH : introduced is already
by Facebook a graph that gearing
up to
predicts relations between publish
users! the social
graph Topical
Data Social
explosion Networks
is creating The Social Graph
Will Become like Quora
opportuni will be
ties to Portable
formed
manage
data self. Social Chaos Will
Create New Form “True” Social
Business Networks
Opportunities
SOCIAL GRAPH
Third-Party Tools
Will Embed Social Social Networking
Features in will become
Websites Pervasive
Social Networking is slipping into other services like
Pandora where social graph is matched against friends
Demographically targeted ads, personalized tool bars musical tastes

5. THE FUTURE!

6. Social is going mobile

7. Social networking & the smart phone
Social can be viewed as both a
“channel” through which to reach
audiences (e.g., Facebook, Twitter) and
a “context” for experiences
(personalization based on Open Graph).
Mobile represents both a “channel” for
experiences (smaller screen, touch-
based native apps) and a “context” for
those experiences (location-aware,
always-on

8. Mobile
Mass media and social media will become
more integrated across devices
Convergence
-SoMo
• Laptop, tablets, smart phones and platforms (such as Facebook, Twitter,
and LinkedIn)
• Will offer more relevant and personalized experiences.
Social
SoMo (Social mobile).
• Integration with local and SoMo: Consumers will utilize social media via
mobile technology to include point of purchase and point of
consumption.

9. THE EVOLUTION OF THE SOCIAL
NETWORK
Group Texter
1.Ability to send short,
Location Aware
text based messages to a
large group of people Geotags to provide
Media Share
simultaneously location information
about users and content Most of them store
Social Networker
2.Micro-blogging
Group 3. Instant push-to-talk location-aware media content online for
Texter applications function easy storage and access. Integration and
4. Always connected more like radar portability with multiple
social networks and
Location-based
services
networking is a logical
extension of their efforts
to humanise technology
SoMo –
Media Location-
Share The Future Aware
Buzz
Social
Networker

10. SoMo – The Impact
Use social channels
to reach interested
customers with
brand and product
conversations,
content, and
experiences
Use social context
Use mobile context
to gain customer
to target and
insight and target
personalize content
messages across all
to customers based
channels (social,
on their locations
desktop, mobile,
and activities
email).
Use mobile
channels to deliver
utility-based apps
and content that
address customers’
needs

11. Social Networking – Future
Distances Loss of real time
disappear – human face to
virtual connection face connectivity.
with friends and
family such that it
looks like real life!

12. Social Networking – Future
Private Internal
Social email will
Networking fall by the
wayside

13. Social Networking – Future
Virtual Physical
teams will Presence
rapidly diminishes
grow

14. Social Networking – Future
Video In-Person
communication meetings Phase
will explode out

15. Social Networking – Future
Proliferation Manual
of work will
Applications reduce

16. Social Networking – Future
Artificial It will reduce
Intelligence will communication
rule our lives –
makes all tasks
easier

17. Thinking Out-Of-the-Box
• Social networks will integrate social data . Imagine an
application alerting you that your friends are near-by,
through a geo-based map. Applications can potentially
track people movements , tag them and help connect up
with friends
• Imagine getting into a driverless car that geographically
finds the location of your friends and steers its way through
!!
• There will no longer be language barriers in human
communication/interaction. You will speak in the language
you choose and the recipient will hear it in the language
he/she prefers. All communication channels (phone, chats,
e-mails etc.) will allow for automatic, real-time language
translations

18. Thinking Out-Of-the-Box
• Social Media will re-define the way we communicate and how we
use technology, watch TV, and live our lives
– Will give the feel of watching TV together with all your friends , being
able to share reviews instantaneously
– Imagine this: your digital video recorder automatically copies a
television show that several of your friends were talking about on a
social network before the show went on air
– You are buying a pair of shoes that you think one of your friends
might be interested in, you can send a picture to their network page
with a couple of clicks on a keypad next to the checkout counter
– Restaurants may be linked to Social Sites and bring you your most
preferred food as soon as you enter
– Interactive walls and windows. Windows can be see as magic windows
which in fact become interactive versions of Skype where people can
see themselves face-to-face

19. the BRING YOUR OWN DEVICE trend
• Concept of bringing your smart phone or tablet
to the workplace.
• Has led to breaches in company security.
• Some companies enforce different internet
connections to separately connect private and
official data on entrance into the office.
• The social networking culture will invade offices.
People wanted to be connected even while at
work. Therefore decreased productivity.

20. Pros and Cons - Pros
Up-to-speed Reduced workload Ease of use
The changes Simplifies and Technology will
help us keep reduces effort be enhanced to
pace with required replicate
growing times. human
activities

21. Pros and Cons - Pros
Distances Disapper FOREVER DATA ARTIFICAL INTELLIGENCE
Communication Sensory Control
at the touch of a perceptions for everything at
button – information all home and
virtually anytime the time – in the workplace
anywhere! window, glasses through your
etc brain waves.

22. Pros and Cons - Cons
Loss of human touch THINK TANK Intrusion
The human touch People will fail to Privacy and
will be lost. It will be think. They will be confidentiality of
a mechanical world . come so dependent data will be at risk
on technology that it
will not kindle them
to use their grey
cells

23. Pros and Cons - Cons
Skyrocketing prices Children and technology COMPLICATION
Increasing cost of all Current younger Mis-understandings and
gadgets. Not generation won’t conflict of interest due
everyone can afford, know the meaning of to social networking
especially in going out to play sites
emerging economies. together, getting
Therefore, not fresh air leading to
everyone can enjoy health issues and
the benefits obesity

24. MY VERDICT
• Social interaction has changed from landlines, to emails, to cell phones and
now to social networking sites over the past decade.
• 10 years ago, no one ever imagined Facebook or Twitter taking over our
lives
• Technology is ever changing, and it’s up to us whether we use this
constructively or use it to distance ourselves from one another.
• Personally, meeting on a social networking site is not remotely the same as
meeting in person.
• All these advancements are merely passing clouds, which will be replaced
by new platforms over the next ten years after which they will phase out
for something new.
• Change is good and at the end of the day, social interaction would remain
as important as food and water for young and the old alike.
• .