In this talk we will cover how you can put yourself out there and start building your personal brand as a side project. In my case – that’s what made me eventually leave my day job – and I want to teach you from my experience. We’ll talk about how to create and run a successful personal brand as a side project. We will go over the important things around my methodology which is called “Audience Driven Product Development” and I’ll provide some helpful tips regarding putting out content and setting the actual time for doing so. Then in the second part of the talk, now that we’ve got the state of mind right, we will cover some practical techniques and tips for writing your first blog post. If you’ve already written -you will have some new tools that will boost your productivity when writing articles on the web!

1. If you don’t build your dream, someone else will
hire you to build theirs.
If you don’t build your dream, someone else will
hire you to build theirs.”
“
HackingUI.com/sideprojects

2. Start working on your
personal brand
Sagi Shrieber (@sagishrieber)

3. A Bit about me
Sagi Shrieber
@sagishrieber

4. David Tintner
@dmtintner
Sagi Shrieber
@sagishrieber

5. Build your personal brand | @SagiShrieber | @HackingUI
“Bye bye dayjob!”

6. David Tintner
@dmtintner
Sagi Shrieber
@sagishrieber
Community for designers, developers and creative entrepreneurs

7. Build your personal brand | @SagiShrieber | @HackingUI

8. Build your personal brand | @SagiShrieber | @HackingUI
Why a personal brand?

9. Build your personal brand | @SagiShrieber | @HackingUI

10. Build your personal brand | @SagiShrieber | @HackingUI
success

11. Build your personal brand | @SagiShrieber | @HackingUI
Self expression an individual

12. Build your personal brand | @SagiShrieber | @HackingUI
Share knowledge & help others

13. Build your personal brand | @SagiShrieber | @HackingUI
Examples

14. Build your personal brand | @SagiShrieber | @HackingUI
Tobias Van Schneider
@vanschneider

15. Build your personal brand | @SagiShrieber | @HackingUI
Paul Jarvis
@pjrvs

16. Build your personal brand | @SagiShrieber | @HackingUI
Pat Flynn
@PatFlynn

17. Build your personal brand | @SagiShrieber | @HackingUI
Tim Ferris
@tferriss

18. Build your personal brand | @SagiShrieber | @HackingUI
But how can I do that?

19. Build your personal brand | @SagiShrieber | @HackingUI
PHILOSOPHY
WRITING
PART 1
PART 2

20. Build your personal brand | @SagiShrieber | @HackingUI
PHILOSOPHY
PART 1/2

21. Build your personal brand | @SagiShrieber | @HackingUI
Personal brand = Side project

22. Build your personal brand | @SagiShrieber | @HackingUI
The Side Project state-of-mind

23. Build your personal brand | @SagiShrieber | @HackingUI
Audience-Driven
Product Development

24. Build your personal brand | @SagiShrieber | @HackingUI

25. Build your personal brand | @SagiShrieber | @HackingUI
Play the long game!

26. Build your personal brand | @SagiShrieber | @HackingUI
Time = Money
Time = Audience

27. Build your personal brand | @SagiShrieber | @HackingUI
Put yourself out there

28. Build your personal brand | @SagiShrieber | @HackingUI
CONTENT
Get your
on

29. Build your personal brand | @SagiShrieber | @HackingUI
Write about what you're
about
Passionate

30. Build your personal brand | @SagiShrieber | @HackingUI
BE YOURSELF.
BE AUTHENTIC.

31. Build your personal brand | @SagiShrieber | @HackingUI
Get in front of people’s faces
consistentl

32. Build your personal brand | @SagiShrieber | @HackingUI
Obscurity
ENEMY
is your
Grant Cardone, The 10x Rule

33. The Side Project Accelerator by David Tintner & Sagi Shrieber
Consistency is key

34. Build your personal brand | @SagiShrieber | @HackingUI
How do I start putting out
content?

35. Build your personal brand | @SagiShrieber | @HackingUI
Decide on a format

36. Build your personal brand | @SagiShrieber | @HackingUI
Find the time & set a routine

37. Build your personal brand | @SagiShrieber | @HackingUI
It’s all about
SETTING EXPECTATIONS

38. Build your personal brand | @SagiShrieber | @HackingUI
Always w!k on

39. Build your personal brand | @SagiShrieber | @HackingUI
Start writing

40. Build your personal brand | @SagiShrieber | @HackingUI
The Writing workflow that
we found most effective

41. Build your personal brand | @SagiShrieber | @HackingUI
The 7 stage
writing workflow

42. Build your personal brand | @SagiShrieber | @HackingUI
The 7 stage
writing
workflow
Write bullets to map out your article01

43. Build your personal brand | @SagiShrieber | @HackingUI
The 7 stage
writing
workflow
Write bullets to map out your article
Turn those bullets into paragraphs
01
02

44. Build your personal brand | @SagiShrieber | @HackingUI
The 7 stage
writing
workflow
Write bullets to map out your article
Turn those bullets into paragraphs
Write an intro and outro paragraph
01
02
03

45. Build your personal brand | @SagiShrieber | @HackingUI
The 7 stage
writing
workflow
Write bullets to map out your article
Turn those bullets into paragraphs
Write an intro and outro paragraph
Images + featured image + social media image
01
02
03
04

46. Build your personal brand | @SagiShrieber | @HackingUI
The 7 stage
writing
workflow
Write bullets to map out your article
Turn those bullets into paragraphs
Write an intro and outro paragraph
Images + featured image + social media image
Run some final editing
01
02
03
04
05

47. Build your personal brand | @SagiShrieber | @HackingUI
The 7 stage
writing
workflow
Write bullets to map out your article
Turn those bullets into paragraphs
Write an intro and outro paragraph
Images + featured image + social media image
Run some final editing
Publish the post (yay!)
01
02
03
04
05
06

48. Build your personal brand | @SagiShrieber | @HackingUI
The 7 stage
writing
workflow
Write bullets to map out your article
Turn those bullets into paragraphs
Write an intro and outro paragraph
Images + featured image + social media image
Run some final editing
Publish the post (yay!)
Then promote your post
01
02
03
04
05
06
07

49. hackingui.com/write

50. Build your personal brand | @SagiShrieber | @HackingUI
hackingui.com/write
In the meanwhile:

51. Build your personal brand | @SagiShrieber | @HackingUI
1000
You need only
true fans
The Side Project Accelerator by David Tintner & Sagi Shrieber

52. Build your personal brand | @SagiShrieber | @HackingUI
Dotted Line Principle
The

53. Build your personal brand | @SagiShrieber | @HackingUI
Dotted Line Principle
The
Scribbled 2Pac - Hip Hop poster on Etsy

54. The Side Project Accelerator by David Tintner & Sagi Shrieber
PART 2/2: WRITING
Elevate your search quality by giving VALUE with your content!
Don’t bother with SEO!

55. Build your personal brand | @SagiShrieber | @HackingUI

56. The Side Project Accelerator by David Tintner & Sagi Shrieber

57. Build your personal brand | @SagiShrieber | @HackingUI
How I feel when I meet a popup?
http://giphy.com/gifs/cgmkTgBlt2y0o

58. Build your personal brand | @SagiShrieber | @HackingUI

59. Build your personal brand | @SagiShrieber | @HackingUI
EmotionCreate

60. SPA 02
OCTOBER
HackingUI.com/sideprojects

61. $100 with code: ITWEEKEND
Lessons + Live Expert Sessions + Community
HackingUI.com/sideprojects

62. facebook.com/groups/sideprojects
Join the community!

63. Thank You
Sagi Shrieber
I want to stay in touch!
sagishrieber on , , and
I want you to succeed!
Join: HackingUI.com/sideprojects