This is from a session I did at the Cleveland Ohio-based COSE (Council of Small Business Enterprises) on social media advertising. These are 10 tips I gave them to think about when using social media advertisement.

1. Top 10 Social Media Advertising Tips
1. Put this in your experimental budget.
If you dream of social media advertising making rich and famous and you’ll be retiring on the
North Shore of Belize by the end of this quarter, you will probably be disappointed. You need to
play with this and experiment with how it can work for you. But make no mistake: I can work for
you, if you know what you are doing.
2. Think “Engagement” not “Conversions”
Social media is about you connecting with people. It’s about you making your relationship deeper
with your target audience. Look at the ways people are engaging with your ads more than how
your ads directly effect your sales.
3. Understand the “Social Value” in Google Analytics
Google Analytics does a nice job of helping you visualize how social media is effecting your
Goals you have setup in Google Analytics. You can see how social media has assisted and also
was the last interaction of your goal sets. The key here is having good goals set up in Google
Analytics.
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2. 4. Use Facebook Graph Search for market research to see who could be potential
targets:
5. I’m not sure “Promote an Important Post” works:
It tells you that your post has been seen by X% because you promoted it. I’d rather see actual
numbers. Try it if you want. But I’m really suspicious of the value.
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3. 6. YouTube ads have 3 primary usages: Engagement, Call to Action, Remarketing. Test all
of these to see which works best for you:
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4. 7. Try targeting your YouTube Video ads by geography:
8. Manually promote selected tweets:
Don’t let Twitter automatically promote tweets for you. You likely will waste money on tweets that
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5. don’t matter to you.
9. Consider marketing your videos through BrightRoll:
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6. 10. Don’t sell product, make connections:
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7. Links you might find interesting:
● SageRock Blog:
http://www.sagerock.com/blog/
● SageRock Facebook Page
http://www.facebook.com/sagerockinc
● SageRock Twitter Account:
https://twitter.com/sagerock
● Social Media Today:
http://socialmediatoday.com/
● Social Media Examiner:
http://www.socialmediaexaminer.com/
● Ad Exchanger:
http://www.adexchanger.com/
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