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The International: 
CROSS 
CULTURAL 
Crew 
Australia 
Canada 
Ethiopia 
Finland 
Mexico 
Nepal 
New Zealand 
South Africa
3 
The Engine 
EE? 
Definition Theory Concepts Steps
Empowerment Evaluation 
Use of evaluation concepts, techniques, & findings 
to foster improvement & self-determination 
Expanded definition 
An evaluation approach that aims to increase the probability of 
achieving program success by 
(1) providing program stakeholders with tools for assessing the 
planning, implementation, & self-evaluation of their program, 
& 
(2) mainstreaming evaluation as part of the planning & 
management of the program/organization.
Underlying Theories of 
Empowerment Evaluation 
Theory Number One 
PROCESS USE: the more that people engage in 
the act of conducting their own evaluations the 
more likely it is that they will find the results 
credible and act on the recommendations 
Knowledge Utilization
Aligning Theories of Action 
and Use 
Theories Number Two and Three 
theory of action theory of use 
espoused observed behavior
Key Empowerment 
Evaluation Concepts 
Reflective Practitioners 
Community of Learners 
Cycles of Reflection & 
Action 
Culture of Evidence 
Critical Friend 
Evidence
Coaching: Critical Friend
Critical Friend 
Critical Friend - believes in the type of 
program but still asks the critical 
questions to ensure an honest but 
constructive critique and self-assessment 
(including across grantees)
Empowerment Evaluation 
3 Steps 
1. Mission 
2. Taking Stock 
3. Planning for the Future
Mission 
1. Democratic 
2. Transparent 
3. Group Values 
4. Honor existing mission but go where 
the energy is in the room 
5. Giving Voice and Making Meaning
Taking Stock 
(Part I) 
• List activities 
• Prioritize (dots) 
Activities Prioritization with Dots 
Communication 
! 
Product Development 
! 
Fundraising
Taking Stock (Part II) 
• Rating 1 (low) – 10 (high) 
• Dialogue 
Activities DF DE SEC AVG. 
Communicatio 
n 
3 6 3 4 
Teaching 4 5 9 6 
Funding 5 2 1 2.67 
Prod Dev 
1 8 4 4.33 
Develop 
Average 3.25 5.25 4.25 4.25
Planning for the Future 
• Goals 
• Strategies 
• Evidence
Accountability & 
Outcomes 
• Arkansas - Academically Distressed Schools 
! 
• Hewlett Packard - $15 Million Digital Village 
• Stanford School of Medicine - Curriculum 
! 
• Arkansas - Tobacco Prevention Programs
Gains 
Altheimer Comparison 
August 2002 to January 2003 
7.4 7.1 7.2 6.9 6.7 6.1 5.9 
6.7 6.5 6.2 
6.9 6.5 5.9 
5.2 5 
5.9 5.3 5.9 5.3 4.7 
Teaching 
Planning 
Classroom Management 
Cooperation 
Motivation 
Resources 
Communication 
Assessment 
Positive Relationships 
Update Parents 
10 
8 
6 
4 
2 
0 
Aug. 2002 Jan. 2003 
Aug. 2002 6.9 6.5 5.9 5.2 5 5.9 5.3 5.9 5.3 4.7 
Jan. 2003 7.4 7.1 7.2 6.9 6.7 6.1 5.9 6.7 6.5 6.2
Test Scores 
Elaine School District 
59 
38.5 
70 
60 
50 
40 
30 
20 
10 
0 
Percent of Students at or below the 25th percentile 
Fall 2001 Spring 2003
Tribal Digital Village
Largest Wireless System in the Country
Stanford School of Medicine 
p=0.04 Dialogue 
STEP 1 
PGY-1 
Accreditation
Arkansas Tobacco 
Prevention: ROI
Grantee Evaluation 
Dashboard 
• Goals (where grantee wants to go at the end of 5 
years) 
• Benchmarks (points along the way each year) 
• Actual Performance (where grantee is now - today) 
• Baseline (where grantee started)
Tobacco-Free 
Environment Program 
Dashboard - 1 Year 
Actual 
Qtr 1 Qtr 2 Qtr 3 Qtr 4 
Performance 0 1 3 
Benchmarks 1 2 3 4 
Goals 4 4 4 4 
Baseline 1 1 1 1
1 Year Tobacco-Free Environment 
4 
3 
2 
1 
0 
Actual 
Benchmark 
Goal 
Baseline Qtr 1 Qtr 2 Qtr 3 Qtr 4
4 Quarter -Tobacco-Free Environment: 
Baseline, Benchmarks, Actual 
Performance & Goal 
Actual Performance Benchmarks
5 Year Tobacco-Free Environment 
30 
25 
20 
15 
10 
5 
0 
Baseline 2010 2011 2012 2013 2014 
30 
21 
18 
9 
2 2 
30 
20 
15 
10 
5 
0 
Benchmark Number of Tobacco-Free Environments 
Actual Number of Tobacco-Free Environments 
Actual 
Benchmark 
Goal
Building Evaluation 
Capacity 
Arkansas Evaluation Center
Tech Tools
Technological Tools of the Trade: 
A Metaphor 
Align Tools with 
the Principles of 
Empowerment 
Evaluation 
Online Surveys 
Digital Photography 
Blogs 
Picture Sharing 
Docs & Spreadsheets 
Collaborative Web Sites 
Videoconferencing 
YouTube 
Word Cloud 
YouTube 
Infographics 
Data Visualization
Evaluation Capacity 
Building: Empowerment
Stanford 
Sage 
Press 
University Press New! 
2013 
2014
Radio Interviews: New Frontiers
Fetterman & Associates 
Dr. David Fetterman 
FettermanAssociates@gmail.com 
! 
(650) 269-5689 
25 Years 
Experience at 
Stanford 
University 
American 
Evaluation 
Association! 
Past-President
International Cross Cultural Crew Empowerment Evaluation

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International Cross Cultural Crew Empowerment Evaluation

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. The International: CROSS CULTURAL Crew Australia Canada Ethiopia Finland Mexico Nepal New Zealand South Africa
  • 7. 3 The Engine EE? Definition Theory Concepts Steps
  • 8. Empowerment Evaluation Use of evaluation concepts, techniques, & findings to foster improvement & self-determination Expanded definition An evaluation approach that aims to increase the probability of achieving program success by (1) providing program stakeholders with tools for assessing the planning, implementation, & self-evaluation of their program, & (2) mainstreaming evaluation as part of the planning & management of the program/organization.
  • 9. Underlying Theories of Empowerment Evaluation Theory Number One PROCESS USE: the more that people engage in the act of conducting their own evaluations the more likely it is that they will find the results credible and act on the recommendations Knowledge Utilization
  • 10. Aligning Theories of Action and Use Theories Number Two and Three theory of action theory of use espoused observed behavior
  • 11. Key Empowerment Evaluation Concepts Reflective Practitioners Community of Learners Cycles of Reflection & Action Culture of Evidence Critical Friend Evidence
  • 13. Critical Friend Critical Friend - believes in the type of program but still asks the critical questions to ensure an honest but constructive critique and self-assessment (including across grantees)
  • 14. Empowerment Evaluation 3 Steps 1. Mission 2. Taking Stock 3. Planning for the Future
  • 15. Mission 1. Democratic 2. Transparent 3. Group Values 4. Honor existing mission but go where the energy is in the room 5. Giving Voice and Making Meaning
  • 16. Taking Stock (Part I) • List activities • Prioritize (dots) Activities Prioritization with Dots Communication ! Product Development ! Fundraising
  • 17. Taking Stock (Part II) • Rating 1 (low) – 10 (high) • Dialogue Activities DF DE SEC AVG. Communicatio n 3 6 3 4 Teaching 4 5 9 6 Funding 5 2 1 2.67 Prod Dev 1 8 4 4.33 Develop Average 3.25 5.25 4.25 4.25
  • 18. Planning for the Future • Goals • Strategies • Evidence
  • 19. Accountability & Outcomes • Arkansas - Academically Distressed Schools ! • Hewlett Packard - $15 Million Digital Village • Stanford School of Medicine - Curriculum ! • Arkansas - Tobacco Prevention Programs
  • 20.
  • 21. Gains Altheimer Comparison August 2002 to January 2003 7.4 7.1 7.2 6.9 6.7 6.1 5.9 6.7 6.5 6.2 6.9 6.5 5.9 5.2 5 5.9 5.3 5.9 5.3 4.7 Teaching Planning Classroom Management Cooperation Motivation Resources Communication Assessment Positive Relationships Update Parents 10 8 6 4 2 0 Aug. 2002 Jan. 2003 Aug. 2002 6.9 6.5 5.9 5.2 5 5.9 5.3 5.9 5.3 4.7 Jan. 2003 7.4 7.1 7.2 6.9 6.7 6.1 5.9 6.7 6.5 6.2
  • 22. Test Scores Elaine School District 59 38.5 70 60 50 40 30 20 10 0 Percent of Students at or below the 25th percentile Fall 2001 Spring 2003
  • 24. Largest Wireless System in the Country
  • 25. Stanford School of Medicine p=0.04 Dialogue STEP 1 PGY-1 Accreditation
  • 27. Grantee Evaluation Dashboard • Goals (where grantee wants to go at the end of 5 years) • Benchmarks (points along the way each year) • Actual Performance (where grantee is now - today) • Baseline (where grantee started)
  • 28. Tobacco-Free Environment Program Dashboard - 1 Year Actual Qtr 1 Qtr 2 Qtr 3 Qtr 4 Performance 0 1 3 Benchmarks 1 2 3 4 Goals 4 4 4 4 Baseline 1 1 1 1
  • 29. 1 Year Tobacco-Free Environment 4 3 2 1 0 Actual Benchmark Goal Baseline Qtr 1 Qtr 2 Qtr 3 Qtr 4
  • 30. 4 Quarter -Tobacco-Free Environment: Baseline, Benchmarks, Actual Performance & Goal Actual Performance Benchmarks
  • 31. 5 Year Tobacco-Free Environment 30 25 20 15 10 5 0 Baseline 2010 2011 2012 2013 2014 30 21 18 9 2 2 30 20 15 10 5 0 Benchmark Number of Tobacco-Free Environments Actual Number of Tobacco-Free Environments Actual Benchmark Goal
  • 32. Building Evaluation Capacity Arkansas Evaluation Center
  • 34. Technological Tools of the Trade: A Metaphor Align Tools with the Principles of Empowerment Evaluation Online Surveys Digital Photography Blogs Picture Sharing Docs & Spreadsheets Collaborative Web Sites Videoconferencing YouTube Word Cloud YouTube Infographics Data Visualization
  • 35.
  • 37. Stanford Sage Press University Press New! 2013 2014
  • 39.
  • 40. Fetterman & Associates Dr. David Fetterman FettermanAssociates@gmail.com ! (650) 269-5689 25 Years Experience at Stanford University American Evaluation Association! Past-President