Intentional Tweeting

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Talk about Twitter for Knowledge & Network Development to participants in ODNNY OD & Web 2.0 Workshop March 2010

Intentional Tweeting:
Twitter for Knowledge & Network Development

Source: Valdis Krebs, Orgnet, Twitter Networks Analysis

Jenny Ambrozek OD & Web 2.0 Workshop
March 22, 2010
Jenny Ambrozek SageNet LLC 1

Why Twitter Deserves Your Attention

Sharepoint
2010
Lotus Connections
September 2009

12th Most trafficked site
Source: Alexa.com
Start 2006
Enterprise Platforms Add Micro-blogging
Jenny Ambrozek SageNet LLC 2

http://twitter.com/sagenet

Jenny Ambrozek SageNet LLC 3

Twitter Gives Access to
Influentials

Jenny Ambrozek SageNet LLC 4

Where is the Value in Using Twitter?
1. Answers to questions

2. Direct connection to thought leaders &
influentials

3. Meeting potential new business partners

4. Network building

5. Serendipitous insights & relationships

Jenny Ambrozek SageNet LLC 5

Example 1: Tapping Knowledge to Prepare a Talk

Collective Intelligence at Work

Promise, Perils and Practice
Jenny Ambrozek Knowledge Innovation Workshop 2009
Jenny Ambrozek SageNet LLC 6

Example 2: Finding New Partners
Wikisourcing Sustainable Enterprises

2009

“Building a virtual
Sustainable Enterprise Network library of business
Connecting practitioners and
thought leaders via Ning cases for sustainable
practices”
Jenny Ambrozek SageNet LLC ~ SEN Member 7

2008

Twitter at Work: Enables New Partners
Jenny Ambrozek SageNet LLC 8

Network Mapping by Vincent Associates

Getting Value from Twitter

1. Currency is ATTENTION & RECOGNITION
2. CONTENT sharing is FUEL
3. ARCHITECT use of the TOOLS:
@identity, Follow, RT, List, Block,
Public posts, Private (direct) messaging
4. DISCRIMINATE
5. Monitor & Measure
6. ACT

Jenny Ambrozek SageNet LLC 9

7. A Network Mindset
Value is created
through interactions

Relationships
build capital

Relationships
are capital

Intentional net∞WORKing
Jenny Ambrozek SageNet LLC 10

Get Tweeting
1 FOLLOW fellow workshop, ODNNY members &
colleagues
2 SHARE links
3 Follow INFLUENCERS
4 Create targeted LISTS to follow people by topic of
interest
5 Use HASHTAGS to connect with like minds
6 CONNECT to work colleagues
7 MEASURE your activity to understand dynamics
8 EXPLORE Twitter statistics & visualization tools
9 INTENTIONAL net∞WORK

Learn by Doing
Jenny Ambrozek SageNet LLC 11

Continue the Conversation on Twitter
Jenny Ambrozek @sagenet

Jenny Ambrozek SageNet LLC 12
http://tweetstats.com/twitter_stats

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1. Intentional Tweeting: Twitter for Knowledge & Network Development Source: Valdis Krebs, Orgnet, Twitter Networks Analysis Jenny Ambrozek OD & Web 2.0 Workshop March 22, 2010 Jenny Ambrozek SageNet LLC 1

2. Why Twitter Deserves Your Attention Sharepoint 2010 Lotus Connections September 2009 12th Most trafficked site Source: Alexa.com Start 2006 Enterprise Platforms Add Micro-blogging Jenny Ambrozek SageNet LLC 2

3. http://twitter.com/sagenet Jenny Ambrozek SageNet LLC 3

4. Twitter Gives Access to Influentials Jenny Ambrozek SageNet LLC 4

5. Where is the Value in Using Twitter? 1. Answers to questions 2. Direct connection to thought leaders & influentials 3. Meeting potential new business partners 4. Network building 5. Serendipitous insights & relationships Jenny Ambrozek SageNet LLC 5

6. Example 1: Tapping Knowledge to Prepare a Talk Collective Intelligence at Work Promise, Perils and Practice Jenny Ambrozek Knowledge Innovation Workshop 2009 Jenny Ambrozek SageNet LLC 6

7. Example 2: Finding New Partners Wikisourcing Sustainable Enterprises 2009 “Building a virtual Sustainable Enterprise Network library of business Connecting practitioners and thought leaders via Ning cases for sustainable practices” Jenny Ambrozek SageNet LLC ~ SEN Member 7 2008

8. Twitter at Work: Enables New Partners Jenny Ambrozek SageNet LLC 8 Network Mapping by Vincent Associates

9. Getting Value from Twitter 1. Currency is ATTENTION & RECOGNITION 2. CONTENT sharing is FUEL 3. ARCHITECT use of the TOOLS: @identity, Follow, RT, List, Block, Public posts, Private (direct) messaging 4. DISCRIMINATE 5. Monitor & Measure 6. ACT Jenny Ambrozek SageNet LLC 9

10. 7. A Network Mindset Value is created through interactions Relationships build capital Relationships are capital Intentional net∞WORKing Jenny Ambrozek SageNet LLC 10

11. Get Tweeting 1 FOLLOW fellow workshop, ODNNY members & colleagues 2 SHARE links 3 Follow INFLUENCERS 4 Create targeted LISTS to follow people by topic of interest 5 Use HASHTAGS to connect with like minds 6 CONNECT to work colleagues 7 MEASURE your activity to understand dynamics 8 EXPLORE Twitter statistics & visualization tools 9 INTENTIONAL net∞WORK Learn by Doing Jenny Ambrozek SageNet LLC 11

12. Continue the Conversation on Twitter Jenny Ambrozek @sagenet Jenny Ambrozek SageNet LLC 12 http://tweetstats.com/twitter_stats