1. Facebook Marketing Work Shop
April 6, 2010

2. Agenda
 9:00 – 9:15 Introductions & set-up
 9:15 – 9:30 Personal Profiles
 9:30 – 10:30 Facebook Marketing
 10:30 – 10:40 Break
 10:40 – 11:15 Facebook Page for Business
 11:15– 12:00 Facebook Advertising

3. Marketing

4. Facebook Marketing Tips
1. Consistent design
2. Define your market
3. Understand your USP
 Do you sell [ widgets ] or do you sell [ experience ]
4. Brand personality
5. Focused dialogue

5. Facebook Marketing Tips
6. Listen & respond
7. Create good content
8. Always add value
9. Test, track and tweak
10. Leverage, leverage, leverage…

7. Update Rule
5:1
Value-add : Marketing

8. SEO

9. Facebook SEO
1. Intuitive page name
2. Secure your vanity URL
3. Create a default tab
4. Keyword dense “About” box
5. Link to your page

10. Facebook SEO
6. Outbound links
7. Using Notes
8. Add keyword rich content
9. Cross pollinate
10. Fan dialogue

11. Promotions

14. Thank You