This presentation was presented at SDIMD , Mysore for the Marketing Event in the B School Fest. The challenge given was to conceptualize a TV Reality Show based on list of limited TV Channels to broadcast, limited TV Channels to promote and limited number of available celebrity as hosts. There was complete independence given for designing the marketing strategies . At the end of the event this presentation received the first prize in Marketing Event after defeating 33 B Schools from all over India. Feel free to add your ideas, concepts and opinions.

4. A Contestant from one particular culture gets to stay with a
family of a completely unknown , inexperienced and
traditional culture . The challenges would be to stay with the
family and perform various traditional tasks , take part in
family rituals and prayers.

8. A fresh Star One
Gained 87 GRPs in the
opening to occupy sixth
spot
Occupies 6.4 % of the
market share.
Grow with the aggressive
strategy of the channel
for maximum viewership.
An innovative way to
know about India

10. The Household
host with success
of “Sach Ka
Samna”
Easy for target
audience to relate
with the star.
Awarded by Star
Parivaar Awards as
Best Host of TV
Show

11. A well followed actor in
household and youth
segment with success of
Jassi jaissi Koi Nahi

13. Audience which Targets entire
enjoys watching spectrum of
Audience for
video songs, related regional
reality shows and news.
gossips
language
(Hindi)
viewers

14. Teaser videos about amazing cultures of India
• Starts 30 days before launch
Prime Slots • 5 times
Sub Prime • Starts 15 days before launch
• Increases brand visibility
Slot • 3 times
Normal • Starts 15 days before launch
• Captures un captured viewers.
Slot • 2 Times

15. Videos about the challenges faced by contestants, their
performance , feedback etc.
• 3 times a day .
Prime • Create buzz and interest
among regular viewers.
Slots • Capture new viewers

16. Content
• Audio Teaser about an amazing culture in the voice of the
hosts
Audience
• Office Goers, Students
Interaction
• Contests and prizes

17. Social Media Marketing
Pay Per Click Ads
Content Marketing

18. The Times of India
Quarter page ad in the front to be released on the date of launch.

21. Target Audience
•Families shopping at various malls.
Content
•Dance performance about various
culture

22. A Restaurant Chain Serving Bengali Traditional Food All over India
Objective
• Use the chain of restaurants to increase presence
Content
• Posters, Images on Menu Card, Information on restaurant
premises.
Target Audience
• People who love their culture and are ready to explore
others.