4. Classified ad in
‘Bombay Times
& Journal of
Commerce’
which later
became ‘The
Times of India’
1838
1840 – First formal
ads were for
Amateur theatricals.
5. 18th Century
• Initial ads from England.
• Studios set up
• First generation of visualisers
& illustrators
• Major advertisers were big
shops:
Spencer's, Army & Navy,
Whiteaway & Laidlaw
6.
7.
8. • Ads appear in
newspapers in the form
of lists of the latest
merchandise from
England
• Horlicks becomes the
first 'malted milk' to be
patented on 5th June
1883 (No. 278967).
1883
9. B. Dattaram & Co oldest existing Indian
agency in Bombay
1905
13. India’s first ad soliciting ads by
Dattaram.
‘Be wise. Advertise’
1958
14. 1959-First agency to spearhead a
movement to route public sector ads
only through wholly owned Indian
agencies.
1963-First agency to handle an
election promotion.
1965 - First agency tot be awarded
work for All India Congress
Committee Conference.
Other firsts by Dattaram.
16. L.A. Stronach
D.J. Keymer
– Satayajit Ray worked
here as an illustrator.
– It later closed down
– Becomes Clarion in
Calcutta
– Ogilvy, Benson and
Mather (OBM) in
Bombay.
1926
Foreign ad agencies
17. J Walter Thompson Co
Pr. Ltd
–General Motors
–E.J. Feildon was chief
executive
–Subhash Ghoshal was
the first Indian to lead
JWT.
1929
19. 1934
- Venkatrao Sista opens Sista
Advertising and Publicity
Services. The first full service
Indian agency
1936
- Indian Broadcasting Company
becomes All India Radio
(AIR)
1939
- Lever's advertising department,
LINTAS (Lever’s
International Advertising
Service) launches Dalda a brand
and a marketing campaign
specifically developed for India
1940
24. • Industrialisation leads to
mass production and
‘Indiacentric
advertising.
• ’Radio Ceylon and
Radio Goa’ popular radio
stations
• Burmah Shell – Promoted
Kerosene by painting on both
sides of vans.
1950
25. • Vicks VapoRub: a rub
for colds, causes ripples
with its entry in the balm
market
• Hindustan Thompson
Associates Limited (HTA,
previously J Walter
Thompson), made the
iconic Air India’s
Maharaja campaign.
1951-53
26. – Cinema
advertising
introduced with 2
minute films.
– The Ad club
Calcutta
established
1957 - Vividh
Bharati kicks off
1956
National
advertising
designed the
‘Murphy
Baby’
28. Wills Filter Tipped
cigarettes launched and
positioned as made for each
other, filter and tobacco match
Government persuaded to
open up the
broadcast media
1966
29. First commercial appears on
Vividh Bharati.
Later sponsored programmes like
Binaca Geet Mala,
Saridon ke Saathi
Bournvita Quiz
Contest
became very popular.
1967
30. 1969
- Sylvester daCunha sets up
DaCunha Associates
1970
- Frank Simoes sets up Frank
Simoes Associates
32. 1970
Concept of commercial programming
accepted by All India Radio
‘Inspector Eagle’ sponsored by
Eagle flasks.
‘Eveready ke Humsafar’ by
Everyday batteries.
1971
Benson's undergo change in name to
Ogilvy, Benson & Mather
1972
Western Outdoor Advertising Pvt Ltd
(WOAPL) introduces first closed
circuit TV (CCT) in the country at the
race course in Mumbai
33. 1973
- RK Swamy established
1974
- Arun Nanda & Ajit
Balakrishnan set up Rediffusion
34. 1975
- Ravi Gupta sets up Trikaya Grey
1976
- Commercial
Television initiated
35.
- First television
commercial seen
– The first TV ad
was a still photo of
Topaz blades.
– The first ad film
was for Vichitra
Sarees.
1978
*Students’ Britannica India, Volume six, 2000, Sunil Robert
38. 1980
Mudra communication network set
up by A.G. Krishnamurthy.
‘Only Vimal’
‘I love you Rasna’
‘Mint with a hole’
1983
- Mudra sponsors first
commercial telecast of a major
sporting event with the India-
West Indies series
39. 1981
- Network, associate of
UTV, pioneers cable
television in India
1982
Asiad '82 colour
transmission of Television
- Bombay Dyeing -
the first colour TV ad
40. - Manohar Shyam Joshi's Hum Log
- Maggi Noodles launched to become an overnight success
1983
46. 1990
- Agencies go virtual with websites
and Internet advertising
- Brand Equity (magazine) of The
Economic Times is born
1991
- Zee TV
- Soon after the Gulf War enters
STAR (Satellite Transmission for
Asia Region)
1992
‘Santa Barbara’ and ‘The Bold
And The Beautiful’ on STAR Plus
- a soap that started the cultural
invasion
47. 1993
- India's pioneering
advertising school, MICA
(Mudra Institute of
Communications
Ahmedabad),
1996
- Indian ads bag three awards
at the 43rd International
Advertising Festival, Cannes
- Sun TV - first regional TV to
go live 24 /7
48. • Media boom
• Army resorts to the
services of private
sector agencies
• Advertising on the
Internet increases.
• Rise of software
• TV producers banking on
ad industry talent
1997
51. - Mudra launches magindia.com
- India's first advertising and
marketing Gallery
- Lintas merges with Lowe
Group to become Lowe Lintas
and Partners (LLP)
- Kaun Banega Crorepati
become a rage;
2000
53. - Trikaya Grey becomes Grey
Worldwide
- Bharti's Rs 2.75-crore
corporate TV commercial, where
a baby girl is born in a football
stadium, becomes the most
expensive campaign of the year
2001
54. • HTA (Hindustan Thompson Associates)
(1,500 mil)
– the Indian arm of JWT, is one of the top in
terms of income.
– CEO Mike Khanna.
– The club agency for Levers,
– Build the brand Pepsi
• Lintas. (1,000 mil)
– in-house agency of Hindustan Levers.
– Liril, lifebuoy, surf and Rin.
– Ex CEO Alyque Padamsee
– Now Prem Mehra
55. • O&M (700 mil) – Kodak Titan, Cadbury, Fevicol
• Mudra. (700 mil) – 1980 – Founded by A.G.
Krishnamurthy.
– Indegenous Affiliated with DDB Needham
– Only Vimal, I love you Rasna, Nestle ‘Mint with a hole.’
• FCB Ulka (500 mil)
• Rediffussion DY& R
• RK Swamy BBDO
• McCaan Ericsson
• Contract
• MAA Bozell.
